Nathan Barry argues entrepreneurs should skip low-ticket offers and start with high-ticket done-for-you services instead. You need fewer clients to hit revenue goals, clients stay more committed, and you get better testimonials for word-of-mouth. Many customers will pay premium prices for guaranteed outcomes.
Most people are afraid to go out and offer a several hundred dollar or several, several thousand dollar product or service out of the gates. But I think that's actually the bigger opportunity for folks because you'll make more meaningful revenue with fewer sales and those people will have more skin in the game. You will have probably more influence over the outcome of their experience, which gives you like case studies and word of mouth testimonials and momentum. I think start at the higher end and say, if I think about these three delivery mechanisms of done for you, done with you, do it yourself, Am I comfortable doing a done-for-you service? Is that the type of business I want to build? Because there are tons of people who are willing to throw money at a problem to just have the outcome. And if you like just want to handle implementation and delivery of an outcome, you're going to make more money doing a done-for-you service more quickly.
