Nathan Barry explains why AI-generated content floods the internet but rarely stands out. Most of it is low quality because the tools make production easy, not good. Authentic content, made by speaking first and then writing, still wins.
The weird thing about technology right now is content creation is easier and you get this compound return of audience, the insights, you know, your AIs are better trained. It's wild. I think the asterisk there is if it's good content. Yes. I'm sure a lot of people are finding it really easy to create content, but that content is not that good. Right. Another piece on voice, like that is for me, like my most authentic story and narrative is when I speak first and then I write. Versus just typing, 'cause I'm riffing, I'm talking, I'm thinking through it live. For me at least, I find my spoken word is like how I think through things better and how I communicate most effectively. And so the best content today that's standing out is one that are, ones that is authentic. How do you stand out with written content? You just make sure that it's more authentic. And how do you create more authentic content? Maybe just actually talking about it might be easier.
