Podcast appearances generate better leads than $100K in Facebook ads. Even small shows deliver about ten strong leads per appearance, while broad ad spend attracts low-quality engagement. Shows like Anthony Pompliano's reach targeted, trustworthy audiences efficiently.
I could spend probably $100,000 on Facebook ads and get maybe as much but not high-quality engagement or attention. Yes. As going and hanging out with my friends on My First Million.
Yes.
Right. Or Anthony Pompliano's show or one of these where it drives just a ton of attention. There's lots of shows that I go on where they're not the biggest show and we end up getting 10 really great leads from it.
And like, oh, That was a great use of time. The distinction is those Facebook ads are interrupting people who don't want to hear from you, whereas the podcast that you're on, people are downloading on purpose. They understand, they see the title, they see who you are, and most importantly, they already trust the host who's bringing you on. So you're kind of short-circuiting the whole marketing playbook of, you know, trying to pay for attention and shortcut that cycle.
