Nathan Barry explains why niche content works better than chasing big numbers. A specific LinkedIn post about visiting a film set attracted the right investors without needing a massive audience. Modern advertising targets through creative and short-form content, not narrow audience selection.
Something that happens a lot with advertising these days, where it used to be that when you ran Facebook ads, you would spend a lot of time getting the targeting exactly right. And now what everyone does is they do targeting with their ad creative. They try to put it right in there, like early on in their video or in their text, like, hey, film investors. Exactly, 100%. And so you can do that with your short-form content where you're really trying to be immediately useful and interesting to the right people in an immediate turnoff. For everyone else.
Yeah, you're 100% right. The very first post that I wrote was how to visit set as an executive producer. Okay, who's the audience for that? 5 people on LinkedIn. But guess what? It worked, and it identified people that are now investing in the fund because they are seeing the very hyper-specific, targeted, demand-focused content that I'm posting
