Nathan BarryFounder and CEO, Kit · Founder and CEO at Kit

Why You Should Talk To People Who Didn't Buy

16 Jan 2026 · 1 min

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This content was created by Nathan Barry. This content was uploaded by Nathan Barry. This is a YouTube video titled "Why You Should Talk To People Who Didn't Buy" (created 2026-01-16) featuring a single speaker (labeled SPEAKER A) giving practical advice for creators on running "why didn't you buy" calls with people who nearly converted. The speaker describes two main benefits—generating additional sales and collecting actionable feedback—and explains how they documented objections and used those notes to tailor future marketing and sales pages.

Chapters

What we did early on, and this I think really practical for creators, is we did a ton of why didn't you buy calls. So people who applied to work with us or kind of like took a step right before working with us and then didn't do it, we just said, hey, we'd love to get on the phone with you for 15 minutes and just hear why didn't you buy. There were two benefits of that. One, we ended up making a bunch of sales, but then the second thing is we ended up with so much feedback. And so then we used that in all of our future marketing material. So the next time we launched and started marketing, people were like, man, it feels like you're reading my mail because I talked to 50 people just like you, and I took notes in the spreadsheet of all the problems that you're having and all this stuff. So, and then I just regurgitated that back to you on the sales page in the marketing materials.