Andres Contreras Exposes Secrets to His 7 Figure Sales Empire at 18

And I ended up telling my parents. I was like, I'm gonna go to Arizona for three days and then I'll.

Come back.

Without telling them my plan. And I ended up staying there. So I ended up essentially running away. And I didn't see them for like a year after that.

When they told me no, I just showed up to the office and said, I'm here to interview, and then just stayed until I got the job.

Whenever I was in high school, it was like I felt like I didn't fit in. I never enjoyed sales. I never actually liked it. But what I fell in love with was really marketing that idea of everybody else thinking like, oh, he's so young. Like, there's no way. Like, that fueled me. I realized very early on, good salespeople, even like mid salespeople, the mistake that they make is they.

What's up, bro?

Nick. What's up, dude?

Good to finally connect.

You too. Same here.

Watching you throttle sales objections for the last one month.

Matt told me you messaged him and you're asking if I was one of his disciples as well.

Yeah, bro. Because I could tell, like, I was like, gotta be from the NEPQ line.

Certain style that it comes with it is.

And I mean, Ryder not. Not. I guess everyone loves his style, but I've always loved it. It's great. Yes.

I think it's more. I think a big issue a lot of people have is when they sell it doesn't sound like them. And so then people can kind of feel that. Like, it feels like. But with Matt, it's like he'll say whatever he wants. He does not care if he offends you. Like, it is what it is, and it's just like a lot more fun.

Curious to actually your story. So you learn from. And I've heard stories about Ryder teaching. It's Yash, right?

Yeah.

Yash heard stories from the seventh level team of just how good he got at a very young age and some of his, like, legendary kind of closing moments. So what. What was it for you? He inspired you and you.

It kind of. It almost became like a. Like a grooming train in a way where Matt taught everything and Yash was his, like, disc number one. And then there was a point where I was in high ticket. Like, I was okay, but I wasn't, like, amazing, right? Like, I was. I was out collecting everybody else, but it wasn't like, great or anything. And I go to an event, so Yosh randomly calls me because one of my buddies gave. Gave me his number to Sell me a ticket to an event. And he calls me out of the blue and he sells me a ticket. He literally just assumed. He was like, oh, yeah, it's gonna be two grand. Like, I'll send you the link right now and just like go through it there really, really quick.

And I was like, yeah, let's do it then.

So then I ended up going to that event, and I became good friends with Yash there because we had very similar mentalities. And that was an event where it was all 40, 50 year olds. He's a 18 year old kid. At the time I was 16. And so I was like, well, this is the only person I can relate to. And so we became good buddies there. And then after like a month was when I was about to end that school year, it was my junior year, and y' all shoots me a message like a month before school ends. And he goes, hey, dude, like, you should come work here. I'll mentor you. Like, come under my team, basically. And I was like, I'm down. Let's do it.

The fact he had a team already was. Is crazy.

Yeah, yeah, yeah. It was Kevin Pham. And if you've seen John Mao, like the. Oh, yeah, yeah, yeah, John. I was at that event when John started working with Yash there. But from the day he had 60 in his bank account, Yash mentored him to his highest one in commission and all that. But it was a funny story because then after that, Yash was like, yeah, but the only caveat is you have to move to Arizona in a week. I was like, oh, I'm 16, I have parents. Like, I can't do this. And so what ended up happening is I looked for loopholes for an entire week of how can I drop out of high school, because in Texas it's illegal. You can't drop out. I didn't know that one loophole, which is where you can register to an online school that's national, like, all around. And I ended up telling my parents, I was like, I'm gonna go to Arizona for three days and then I'll come back without telling them my plan. And I ended up staying there. So I ended up essentially running away. And I didn't see them for like a year after that. And as soon as I got to Arizona, then I call the school and I go, hey, guys, I live in Arizona now. Now I can drop out. And so then I dropped out there and I spent a year there with Yash at seventh. And then obviously it became the number one rep. Ended up out collecting that team and then we ended up running that entire company from a revenue perspective. But that was kind of the story.

That's a, that's a great story. I. There's. There's only a few of you high school dropout folks in this space comes to mind. Caleb. Caleb Maddox, around O' Donnell I met in Phoenix maybe 10 years ago when they were like that similar age, 15, 16. And I was like, who is this 16 year old with who's just like 10,000 customers in his training kid entrepreneurs or whatever his author was at the time, just super kid.

And I always think it's so interesting because I think young people, like our minds are so malleable to a degree where sometimes you don't even realize the impact of what you're doing. Like when I dropped out and I ran away and I did all these things in my mind in that moment, it didn't even feel like a crazy thing to do. Like, it didn't feel like, oh my God, I'm running. No, it was like, like, oh, I'm doing this.

No, it's, it's my, my parents. I don't know what that would have looked up with my parents. I dropped out of college, graduate school because I found entrepreneurship just a little bit later. Even then I had a cool down period. Like, it was like a gun. So my counselor told me this makes no sense. I was two or three months from graduating with a, like a bachelor and a master's. She was like, no, come back in two days and I'll let you. I'm like, okay, fine. Like I'm going to do nothing for two days. I'm not going to class. And then I just went and did it and then it was fine.

But it's so similar for me because both of my parents as well, they both have PhDs and they're professors at a university. And so that was like a culture shock, like, what the what the hell are you doing? Moment. And that was scary. That was rough.

Yeah, bro. The VSL writes itself, if you want one there. If you want to cause a massive commotion of people dropping out of high school.

You know, I made a tracker, I made a tally in my notebook of how many people we get to drop out of high school or college from the Impact team. And I think, I think it's already been like 13 or 14 or something just from people here. I don't promote it. I don't think it's necessarily the best idea for everybody, but.

Yeah, no, I agree. Like, I do similar stuff. Like that it's just like, cool. That means they see. They saw like, something in them that was like, you and you were the one that inspired them. So to me, I didn't feel trapped. Like, in high school, I don't know if you were, like, searching for more or you were just happy and you're like, yeah, whatever, I'm just going to do this. But to me, I was like, I wasn't even thinking about anything other than college when I was 18, trying to get into, like, Ivy League and stuff until I was. Got 28 on my act. And I was like, okay, probably not gonna make this happen without a bomb essay. So from there, I just, you know, eventually got there. But I'm curious, was there like a trigger moment or like, you went to a Tony Robbins seminar with your cousin and he told you something, and then.

You actually, Josh introduced me to Tony Robbins, and I ended up going that same year.

But Daniel, look at that setup.

Yeah, the original thing, that kind of caused it. I was always very competitive, so, like, even from a young age, I was always like, I like whatever I do, I don't. I don't care what I do, like, whether it's chess or soccer or whatever, but I just need to be the best at it. And I always felt, I think it's interesting from a psychological perspective. Whenever I was in high school, it was like, I felt like I didn't fit in. And I think when you feel like you don't fit in by natural, the assumption is like, oh, it's because I'm worse. Like, something's wrong with me. Which most of the time it's actually the opposite because it's like, oh, you actually want to do something with your life. You're weird. It's like, that's usually kind of how it goes when usually also means that you're also the person who's gonna be the most successful and build these other things. And so that initial kind of obsession or competition became soccer for me. And so, like, I was playing four or five hours a day, which actually taught me a lot of the principles now that even, like, I use in business sales and all that. And then I ended up going semi pro for a month. But then in that month, I ended up breaking my only and my radius in my arm and twisting it 180 degrees backwards and bending. And I was like, this is a sign from God. Soccer is not made for me. And then that's when I ended up finding business because it was like, I need an outlet for my competitiveness. And that's what it became.

Damn. Okay, so psychologically, you probably. You come in somewhere around here for me, right around a three of to feel valuable. Always pushing yourself to be the best. Yeah. Want desire to achieve. Sad you didn't fit in competitive Michael Jordan type, you know, threes. But yeah, I love that. What's that? That's a framework. You want to see a even nerdier version that should resonate.

That's. That's the. That I do all day. So. Yes, absolutely. Yeah.

Yeah. Right. You're gonna love it. You're gonna be too powerful with this knowledge to be honest, bro. Print this out and you're gonna like, to me I already know. Right. I was like, cool to be too vetted. At your worst, are you a sloth? Like in just self development, like when you let off, it's like either I'm going at your neck or like I'm ultra competitive or like I'm stagnant. And you hate being stagnant. Your definition of happiness is probably progress instead of some sort of pleasure. Yeah, right. So like, to me, that's. That's one of like the ways that I go deeper with people with copy because I'm like, I was never a great writer. I can write, but like people around me were like writer writers, you know, and writing a ton more. But I was like, cool. This is an area that I can. That I can. I'm already interested. And to me it's. It's not chess. Like you said you played chess growing up. Yeah, funny. I. I brought that up. Makes sense though, because I was like, yeah, it's kind of like he's playing like speed chess or at least time chess on some of these handles. He's like, I got to get to the next call. I did 30 minute slots instead of 45.

So I gotta.

I gotta be sharp here. For me, where I was in chess club too, but I always hated playing with people when it was timed, I'm like, cool. Just slower. Let me ask some questions. Let me. You know. Okay. That opening, that opening. I do this and I have to think through it in all the different ways. So that's kind of the difference in cognition and why I just usually admire like people like you are a writer writers kind of more just effortless. But I'm sure it was very rigored and disciplined in the beginning. I'll bring it back to you guys. So like being super competitive, being around an org that's honestly like Jeremy and Matt, both their styles super, super innovative. I think in our Space as far as touching areas of sales acumen that people don't think to train around, especially around tonality and the. The ability to pair tonality with the actual tracks. So what, what was it about like, that? I guess I was going to call it a brotherhood. That sounds way too, way too not true. But a competitive environment where you guys are looked at as industry leaders and then for you guys to be young on top of that, probably ending up on calls with 40 year olds. I imagine you got good pretty quick because.

Yeah, it was interesting because I had to learn very at the beginning. Like I got my teeth kicked in at the very beginning. But I think kind of like what you said, like being able to speak with people were way older than me and having to learn like how to convey authority through that and like learn very, very quickly, that made it kind of a thing where it almost became. And I don't know if that has to do with part of the personality thing. I need like an enemy to be at my best. I need like an enemy. I need opposition, something to be against because like, that's when I can just work and not think about anything else. And so that idea of everybody else thinking like, oh, he's so young, like, there's no way like that fueled me. And especially I remember there was one specific time I won't say his name at seventh, where I was the number one rep already. And somebody asked on a training call with Yash, they asked a question of like, oh, should I do this or should I do that? And Yash was like doing some random thing, whatever. And so I answered and he was like, oh, I'll just, I'll wait for Yash. I was like, okay, you do you. And I remember that moment for the next like 3 months until I ended up in one month I 5x that dude's cash collection. And then that. It's still my screensaver to this day. Actually, I forgot to change it. It's still my screensaver to this day because then he messaged me and he was like, dude, like, are you using like fucking like wall hacks? Like, how are you, how are you liking so much cash? And then that was like a moment for me. So.

I'll show you two of my version of that. We're. I'm different type. Like, for me, I'm not, I'm not actually super competitive. I just like to be on the best team and just like destroy everyone. I'm like, okay, try again. Just like, not even close.

Sorry.

So to me, I'm just Like, I'll get competitive if, like, it gets kind of, like, close in an area I care about. But if. If you're like, hey, let's go to pickleball. I'm usually not super competitive, and I'm like, don't really care. Like, I'm here for. So to me, yeah, I don't know what that kind of competition is about. I think it's more so probably rooted in the pursuit of, like, mastery, of, like, oh, you're trying to master this. I'm trying to, let's see who can go harder, that sort of thing. And I respect the craft of it. So whether you get there by competition or like, an enemy, to me, I much more find, like, the internal thing. Because me, I don't. I'm pretty lazy if I. If someone's like, you got to beat them. Like, okay, whatever. Like, I'm doing my own thing. But if. If I can make it fun, and I try to add a flare of fun and just kind of absurdity to kind of what I do just to keep it interesting for me, that's. So if you ever see me do anything just randomly unhinged, it's usually me trying to, like, spark a compassion again so I can get through a tough day.

It's really interesting because I saw the thing that resonated the most with me or, like, when I really took it to the next level, like, work ethic wise, that I think it, like, hit me at a deeper level. I watched the Last Dance, the show, it's basically just about Michael Jordan, the.

Last Dance, one of my favorite docs. I'm from Illinois and a Bulls fan, so I'm just like, yeah, go.

And they mentioned it once. So then I watched the hall of Fame speech from Michael Jordan, and it's really. If you watch it, it sounds from an outside perspective, you don't understand it. Like, you just, like, complaining about all these little things that happen and no ideas. And that fueled me because I was like, that's me. Like, I'll make shit up that didn't even happen in my own head to give me more drive. Like, oh, this, this, this happened.

Let's go. I can't wait for, like, tomorrow when you post on. On Twitter or something. Like, I can't believe Nick Fisher disrespected me for being young. The guy said he would never amount to anything. No, what I will say is that compounding is the most powerful lever in the universe. And if you get into this world young, and I was lucky to be, like, 23:24 when I got there, so still relatively young. And I slid right into a director role because I have. Not competitive, but I have probably some sort of trigger to being rejected. So when they told me no, I just showed up to the office and said, I'm here to interview, and then just stayed until I got the job. So I love that. To me, that's like, my version of it is like, no, I can do this. And they didn't tell me young. They said experience. They're like, look, I think, kid. Like, I like that. I like spirit. And you seem talented, but there's 30 year, like, 30 people more qualified than you that applied. And I was like. I'm like, that doesn't matter to me. Yeah. Are they better? So, yeah, I keep stuff. The one that I'll show you right here is the most recent one. I just found this, like, two years ago, and I don't even care, but I caught this on a video I did in 2016 with Sam Ovens, and Sam was a bit more experienced on camera than me. He made me do content for the first time with him because I was employee one there. And he's like, let's shoot content. You interview me. I was like, what do you. We had no content strategy on YouTube. I was like, what do I say? He's like, just ask me things you're interested in knowing. I go, okay. So that was the first video we did, and some people liked it, but I was like, cool. Grabbing that.

Yeah.

Can't say the same about this guy, though. So I'm like, all right, all right, let's go. And then the other one is an actual one that just, like, roots me because it's easy. I started to get jaded in my career. You probably won't. I feel like you're. You have a better, like, spirit about you. But at a certain point, I was like, man, like, I was doing a lot of ads just. Just people in Lamborghinis. And it was compliant back then. It wasn't, like, shut down for just crazy stuff. So I was like, man, do I have to just put Lamborghini? Is that what everyone wants to see? And this dude, clever investor. I don't know if I've shared this publicly, guys. This might be. I don't want to out this guy. Let me see if his name is on here in this family. This means a lot to me. And I keep it to kind of Groot or Ground, but basically, long story short, you don't have to read all that, but he got on his Newsfeed and this dumb. He said even like this dumb ad with the Lambo. Basically he was looking scroll like doom scrolling and looking at pictures of his kids before he was going to kill himself. And that just gave him enough of an up or a motivation to where he turned it around, messaged me and I was like dang.

That's.

That's when I learned. I'm like okay, every word matters, every frame matters, every image matters that I put out there at this point. Like ads that I've written. Millions of people have opted in for like to a funnel and changed the course of their life. And then probably hundreds of millions have just like been touched by an impression and either had a bad taste or a good taste in their mouth about what they're. I'm like try not to lead with so much fear to where a passerby like it makes their day even worse is kind of my philosophy towards ads. It is kind of tempting to do the whole fear mongering stuff sometimes but I try to usually challenge myself with hook writing and just like images so that people don't kill themselves I guess.

No, I love that because even that's a great reason to do it.

Yeah.

Even for me. And I'm very open. Like I, I was very public about this. I never enjoyed sales. Like I never actually liked it. I just kind of forced myself to get really good and just do it over and over and over again until I kind of mastered it to a degree. But what I fell in love with was really marketing. Like that's where like even while I was at seven, that's when I started falling in love with this like all the pre call sequences, indoctrination sequences. I wrote a lot of the VSLs. I wrote like all that stuff. And it was because of that. It was because I realized you can have a much larger scale impact with that by itself than just by like individual one to one sales. Even with like impact team that was kind of like the whole foundation of it. It's like great. All obsessive. With marketing you also do sales. Austin will be the CMO as well and help me out and then like we'll just push it really hard.

Dude. That that is the right way to go. Like I wish I would have been forced to do more sales calls. My first boss, Cody Sperber, he told me before I would like could spend a penny of his money. So I told him I was like I've only spent a hundred dollars a day ever on Facebook ads like with my clients. I was like 23. I had garbage clients. He was like, cool, you're going to call, then you're going to call leads out of. Basically they were mailers, they were real estate leads. He's like, and you can't do it until you like get one under a contract. So I had to call leads. It took me about 20. I remember and I just remember being like, wow, I'm sure I would get better at this. But like 19 no's for like one. Yes. Like on cold. This isn't very fun at all. I hope I don't have to do this every day. So, yeah, like the, the, I guess the, the muscle memory and powering through the grit that it builds, I think is super cool. And I've watched people like Pace. It makes a lot of sense in hindsight that he has continued to grow a real estate info business in a world where most people have this like two year peak.

Yeah.

And can't like, you know, either fame gets in the way, they like, the lifestyle gets in the way, the money gets in the way, or just they don't stay current and they start teaching and get too far away. A lot of things happen. But Pace was Mormon missionary in Korea for two years. And I was like, bro, I should have known if you would have told me that, that you tried to sell Jesus in a different language to like people who didn't speak English for two years, I would have been like, yeah, like we'll, we'll ride together forever. Yeah, that builds something.

Yeah. Yeah, I think that's even. I was, I was at a dinner with, with a VC the other day and he told me he was like, a lot of the largest tech companies, they have headquarters in Salt Lake City. And he was like, it's because all the Mormons are there. And so they go door to door trying to convince people on a religion that have nobody. It's worse than door to door. It's like door to door.

It's worse than door to door. It kind of makes me uncomfortable thinking about doing that. Like, yeah, I thought over that. But like, I wouldn't want to go do that tonight.

Yeah, exactly. And so he was like, those people end up being like the best, like tech sales people. And then they all get recruited to those big companies and they end up crushing it. Because it's like you could do that all day and take all those no's. It's like anything else is easy, dude.

A hundred percent. So that's, that's lesson learned. I'm gonna, I don't know if anyone specifically started a Mormon skewed sales training program. But that would be interesting. You could attract only those people.

That'll be a new division of Impact Team. Only for Mormons.

Yeah. If you go on a two year missionary, I guarantee you a two dollar draw SDR job when you come back.

You decided a sales rep placement company only for Mormons.

Yeah, I'll convert to be the guru of that offer. I'll be like, guys, it's me. I, I was unfortunately born in Illinois, not in Utah. But you know, every time I go home I just, you know, something's there. But yeah, dude, like that and probably a few other patterns, but that is, I've had that same theory. A lot of boiler rooms there, there. It's hard to teach grit and especially like probably. Do you want kids?

Yeah, I do. Yeah.

Like you're well off at a young age. Like your kids will just naturally probably have less opportunities to display grit unless you put them in scenarios. So I'm always cognizant about that with my kids. I'm like, cool. I don't want them to be soft, but I don't also want to like make their life hard for no reason. So I'm taking a middle ground. But it'll be interesting.

How do you go about that?

I'm curious, dude. I'm figuring it out. Like parenting to me is like another challenge that I was really bad at. I felt like at first because I was like, dang, all right. This does not play to my strengths. Especially when they're at an infant baby stage and they. There's no like feedback loops which I'm big on. To me I'm like, I'm not getting any feedback loops from this.

What do I KPI? What do.

I can't optimize without feedback. So to me, now that they're getting older, like I just like wonderful conversation with my 7 year old daughter last night. Just asking me like certain like why questions of why that and I love to explain things, you know, of why or just like, you know what, that's a really great question. I've never thought about that we could like look into that. So to me it's, it's cool. We get to learn together. And she teaches me things and has certain qualities. So I've really grown to like fatherhood. But originally both me and my wife were like, we're just neutral on kids. Both of us were. She was an entrepreneur before I was. She's a wedding photographer. Like super skilled, talented. And yeah, like we were in New York when we had her. So we were in a studio apartment and it briefly felt like our lives were going to be over until you figure it out. So to me I'm like, I think that it's just another. Not selfishly like a tool for self development at all, but it teaches you some things that you just like have never seen or like areas that you can grow in life. Shows you different kind of love, shows you patience. There's a lot of good that comes out of it, to be honest. In addition to it keeps getting more fun. So yeah, yeah, that's. That's my only thoughts as of now other than I think everyone's different.

Yeah, that's one of the things I think I look forward to the most is being a dad. Like, I think that's going to be very, very important to me. Do.

If you're already looking forward to it, then you're going to find it really rewarding because it's. It's super hard too. Like various seasons, I'm sure. Like I haven't got the teenager. Like if, you know they're psychopaths at that stage are going through a lot, that'll be a different challenge. I probably won't know how to like emotionally handle or calm them down, even though I want to. So we'll figure that out together too.

Do you have many kids or just that?

Two. And we're. We're done as of now. Although Russell Brunson told me not to get a vasectomy, so I've held off. Shout out to Russell.

That's a good reason.

Yeah, well, he told me there's signs that like there could be some and other people had said that before to me too. And then I booked like four appointments to go get one and kept canceling them and reading the reviews. So if you do decide that you go down that route, just don't read urology reviews. All of them. I've learned that no one leaves a positive review because why would you. You only leave one. If something goes horribly wrong, then it's really bad.

That's the highest stakes thing you could mess up.

Yep. So now that's the only thing in my head. So don't do that. It's probably fine. Most of them are, you know, have worked for my friends. But yeah, I don't know. I'm not worried about like loss of testosterone and my ability to close people or anything like that. Like some people are. I don't think it'll affect your close rate, although you can find out.

Yeah, yeah, that's Interesting.

But dude, where. Where do you want to head from here? Because like, like I said, and great, great meeting you. Like, I love meeting just people that have not only figured out what they want because that's. That's cool and they go after it. But I imagine that you're still. Even though, like, I started to see your content and you're obviously very skilled at what you're doing. You said marketing too. Is there like a bigger vision that no one knows about?

I think my goal, two things. Well, number one, I want to make impact. Like the largest B2C sales come in the world in terms of like, number of clients. Everything else that's like number one. And that I think we're. I think we're. Well, the first goal to kind of get there is have the biggest group out of anybody. And we're pretty good on the track to get there.

I love that. So why is largest best like or why is largest when to you?

For me, it's. It's very much an impact business. Like I think from. From day one. And this is a piece of advice I got from one of my original mentors and they told me they were like a big mistake people make is if they're seeking fulfillment is they'll try to start a business and then they'll try coming up with a mission after it. And it's like, there's no really point. And so he was like, come up with a mission first and then start the business. And the mission that was always in the back of my head was like, making sales education accessible to the youth for free. That was always my. From the very beginning. And so it was like, okay, well how can I monetize off of that? And then it was like, well, if I have the low ticket and I get a bunch of people in the low ticket, train them up, place them on offers, then we can funnel them to a high ticket that's 25 grand. Everything else. And then it has that natural progression. I'll see Matt's like the CEO and he's doing a lot of coaching there and all that stuff.

Yeah.

Which is cool. But I think that's why this, the size is like the thing for me.

That's super. That's cool. And I asked for a specific reasoning because sometimes largest to other people means strategic. Of like, I want to have an army of. Of like, you know, mini me's that I can, you know, deploy at this business or whatever that are all trained in my methodology and I need a lot of them. But to me Impact. Yeah. Makes the sense, like that's the best reason to do large because you don't need to be the largest sales community in order to have like great people.

And we've also had those conversations because we were like, there's obviously a trade off where, especially in, in this industry and all the previous companies that have done it, all the ones in sales training space that have scaled up revenue, then their P. L's tank, their profit goes to shit. It's like a massive mess.

Yeah.

So I think there's a balance there. But that's why even if I have to sacrifice a little bit of income or like profit in order to be able to grow it and grow the impact of it, I'm personally fine with that.

Yeah. I love that. And I'm like, those, those are usually my partners that like, I'm. I partner with. Probably why I like to right off the wet. Because I'm just like, yo, that's crazy. Like, I don't. I'm like, you know that if you have the largest sales community that you're probably like famous enough where you're. You're getting stopped at the airport or whatnot. Like that. Yeah, whatnot. And I'm like, that's the, that's actually the sacrifice of, of impact that I. I find is there. Some people enjoy that and then that becomes a benefit. But for me, and I think a lot of them, it becomes kind of a trap. I agree.

I. I even like. Because I went to the Tony Robbins event, I think it was like three, four weeks ago, something like that. And that was the first time in person, besides like here and there, that I actually like recognized in person. And I don't like it at all. Like, it is the most. I don't know. People walk up to you, which maybe that's one.

Which one did you go to?

It was. I went to Business Mastery, but that was upw. That's upw.

Upw.

But people walk up to you. I. I don't know like what they're thinking. They'll just be like, oh, you're the guy from Instagram, right? I'm like, yeah. And they just stand there and they don't talk. Like, they don't say. They just stand there and it's like.

Okay, yes, I confirmed that statement. Anything else? That is me did that. Yeah, like that. That's cool. That means, that means like it's. It's the Vanity Follower account that's like created this. I mean, that's the multiplier of a personal brand. Like the first one is just like, it's why people buy followers. But then they realize that it's a, you know, it's a shortcut to eventually getting poor engagement over time. But you like. I'm guessing you didn't 0i. I didn't check before this, but usually I do.

We were looking at. We were looking on me, Matt and Yash. We were actually checking out. I forget what the website's called, the one that checks, like the health score of accounts.

Yeah, there's a few. I'll do both of ours right now and see.

Yeah, yeah, yeah.

Interesting. I always, I always like to know more tools because we vet, we vet like influencers now. Like, you know, for our job. In the beginning I didn't have the luxury, so we just reached out and I was like, whatever. You got 2,000. If they're all fake, that's fine. You're not in their database. But yeah, I use this little free tool called Wednesday app. You get 10 free. I have a bigger one later, but mine's like 95 real. And I never bought fake followers, so I got some bots. I don't know how to got there.

But yeah, yeah, I think I. I think long term it's a. It's a stupid thing to do to buy followers. It's like you just screw yourself over.

Yo, Andres is going for the largest sales community and most impact of anyone in sales. And I think you're gonna do it, bro. Like time is on your side. So it's just a matter if you quit or not. Like, this is crazy. Is that reviews already?

Yeah, those are real reviews from wap.

I swear I. I swear I joined. Watch me get my card declined live.

Oh, wait, no. You already joined. You already did.

Okay, I thought I did.

If you join, if you click top right, it says Open Impact Team, then I'll open it.

That's right. I'm just screen sharing and you're in the way here. Sick. So this is Impact Team. This is you and Yash or just.

You, me and Yash and Matt and us.

Oh, Ryder's in here too?

Yeah, he's our CEO.

Dude, I just figured you guys were doing like a catch up. Like I saw the content.

Yeah, he joined the company, I think a month ago. About three weeks ago.

All right, sweet. So here and then join the Discord group. I'm gonna do that first. Good call. So you actually do Discord for community and don't use WAP for the com, but just the lms?

Yes. The reason why just like as Wop obviously becomes more mainstream, then it'll be different. But even if you look like the top left, it says 12 are active on the. On the walk. Yeah. Any given time, there's about, like, 13 to 1500 active on the Discord.

It makes sense. Like, at least I remember when. When I first met WAP in the team, I was like, oh, this is like. It's kind of like a skin on a nice Discord server is kind of how it felt like at first. And then they told me they were all sneaker bot flippers, and I was like, oh, okay. Makes sense. I just never. I missed that era where I'm like, we have one of our communities on Discord, and I. I usually always hate going there. I just wasn't. Wasn't, you know, a gamer either, so I never spent much time so people. But I will for you. You know what? We're. I already got our biggest community over here, so working with.

We're working with a dev as well to build out like a. Like a bespoke app inside the WAP as well to try and make it more active. So.

Right. And I mean, that's. That's up to you. Like, my own advice is build where your community wants to be and wants to hang out. So if. If this, like, you have the next wave of salespeople and they all like to be on Discord, so be it. You know, it's migrating later.

Yeah.

All right, cool. I'll do this later. But shout out. You guys should all go join this. If you don't, then you're missing out on another trick in the bag. At least, if not five or six. Yeah, well, we'll see if it's true. I'll know in 30 days once I go through. But do. For your style in general, it is a little bit different than riders. I did notice, like, some rider things, but binds especially, like, you were really good. It binds. Or just knowing how to do setups and the way you ask questions, too, and the. The reframes. It's like you already know. So I'm curious, like, in your head, when you hear something, is there, like a cycle of things that you're trying to identify? And you're like, okay, is it this?

Absolutely. Yeah. The. The biggest thing that I always think about, and I. I realized this very early on, good salespeople or even like mid salespeople, the mistake that they make is they try and handle every single objection that's being thrown at them. And the issue with that is the prospect is going to Know the objections. They're going to give you better than you know. So now you're always chasing, like, you're in their world. And so they can do whatever they want. They can manipulate it, they can change however they want. But if you get them to agree to a concept and put them into your world now, you're in control. So, for example, like, people always see the one where it's like, yeah, that makes sense. Because, like, what you're seeking is, like, certainty, right? Like, you actually get the result. You'll do this, you'll do that. Now, it does not matter what objection they gave me. If I say that now, the objection is now a lack of certainty. So I just converted it, and Now I have 10 reframes lined up for certainty. So now they're in my world, they have zero. So I'm gonna win every single time. So I think that's kind of the benefit. And that's why I think it does seem a little bit like you were saying earlier, like, that game of chess. It's because I know exactly where I'm taking them. It's going to end up in the exact same place every single time without fail.

Interesting. Yeah. So, like, to me, that's end game. I bet you're pretty good at end game.

Yeah. Yeah, that's. Yeah, that's the best analogy. I never thought chess is actually a really good analogy for. Objection.

Well, thank you, Drew. It's. If I can just go on and give someone one insight they didn't know about themselves, that makes me happy. And I'm like, co. I got to help someone in weird little way. So, yeah, for me, I'm just always looking for the metaphor, I guess, of just like, what. What is this style? I've seen this style. What, What. Where is it? And I'm like, nowhere chess. So, like, Queen's Gambit. Like, I. When I watched that, I was like, it's a bit of that. I'm sensationalized. I'm like, that was crazy. But it makes chess look really fun. But like I said, yeah, me, I'm a slow player. I'm like, cool. You know, just gonna do the typical. I'm gonna castle the rook, you know, right away, just high probability. See how the game plays out.

Yeah, yeah. No fair. I always did gambits when I played chess. I was always high stakes.

Interesting. So you're, like, going right for the. You're like, cool. Can I catch him off guard?

Yeah, I'll do the. The only one that I did that was defensive was. Was The Sicilian opening. But then everything else, I was pretty sure.

Do I need to start at some point? We'll play.

Yeah, let's do it. Chess.com. we'll run it.

Dude. If you ever place sales reps for Sigma Society for Sam or whatnot. Bazarian likes to play chess. And, like, he was super passionate about it. And also, I just want the shot with Richard Branson on the chessboard too, before he ends up dying or retiring from whatever he's doing on his island. Just the amount of friends that he plays a lot. Yeah. Like, I don't know, he's just always playing chess with someone new. And I've had some friends that like, have the, you know, privilege to fly out there and do a mastermind or whatever he's doing on Necker, and it seems like he's just down to play chess with people he doesn't know. And I was like, that'd be cool. I would love that.

Yeah. Very cool experience.

Yeah. All right, cool. Well, it's either that or if I talk to Magnus Carlson, shout out, someone tagged Magnus Carlson. We'll do a chess course. And you, you could staff the whole sales team. We'll just. Yeah, yeah. 12K, 16K packages on how to be the next superstar.

Of course.

Dude, what's. What's like top of mind for you today? Like, now back down to micro. You want to obviously, you know, be Jordan and build the 96 bulls, but right now where you're at is there, like, trying to keep focused, trying to do content, Anything working that's worth noting.

I think right now, I think one massive shift that's about to happen is especially with a lot more people using WAP. Like I notice, because we we spent 20 grand on like a developer to start building out a software, and that all went down the drain. Because I thought about it, I realized, and I was like, well, wap, the rate of development that they're going to have is going to be way higher than anything we can keep up with because they're spending hundreds of thousands a month, if not a million a month on straight. Just development.

Yes.

And so we abandoned that project completely and now we're building apps like Bespoke apps within WAP to like gamify the entire system and everything. Because, like, if I can get it to be more active inside of WAP and have people day to day, like, I win. Because more consumption, dude.

If you don't have it up, let me know. I would love to see. Hunter told me about that. Like a month and a Half ago and I forgot about it. But I was like vibe coding with a different tool and I was like bro, if I could build apps within wop, you're saying I'm smart enough to do that, like standalones, then I'm in and now we're here and it's crazy. Kind of what year looked like.

So yeah, I'll show you. Once it comes out, I'll show you. I think it should be done by Tuesday or Wednesday but I think that'll be a massive change because then in there it's going to have like a point system streaks they can spend on rewards specifically where they can I don't know use points for like different content or merch or stuff like that. So I think it'll gamify especially given that my audience is very, very young. They're mainly, I'd say 16 to 21. That's kind of the age group where and this is actually an interesting point. I think the education kind of industry high ticket it hasn't adapted very well in the sense of like you can't expect a 17 or 18 year old kid who has no attention span, nothing to go into light speed or like a. I don't know any of these other hosting platforms and just watch 20 hours of videos.

Yeah.

Reason to keep them engaged. It's just not going to happen.

Yeah. People's brains.

Yeah. Yeah. Literally it's like at the beginning I couldn't even do it. Like I had to like develop the stamina to be able to do that over a period of time. And so I think gamifying and to this degree where they actually get real rewards, it's more like an actual video game but like a productive one. I think that'll be a massive shift that I think will happen in high ticket.

That's, that's a, that's a really good honestly insight for me to keep top of mind. Thank you. Because obviously that makes sense. Kids are still this. It's like kids don't have attention span these days. I'm like okay, but they're playing 24 hours straight on you know, Roblox or whatever. I'm like it seems like they like that algorithms are like either really good or your sucks and there's like a huge gap with Element. So that's a really good point is I'm gonna have to think about that like social being my life. I have a little bit of more awareness on at least some knowledge on like how the TikTok algo works versus Facebook versus Google and all these and I'm like, okay. TikTok was the first one where I was like, this is a problem. This one is addictive. Like, yeah, I didn't, I didn't even want to swipe up there. Like. And normally I'm in control.

Yeah, I never, I literally never made, I never made an account or anything because I was like, I know that's just gonna fry me. Like I will not be able to get off of it because I'm predictive personality. I was like, there's no way.

Me too. But I. Do you want the reframe a download or enable the screen time app and then just treat it like cool and then compare it with your friends. Be like, hey, I bet I'm not as addicted to TikTok as you. And I'm like, no, this week I've only been on TikTok damn two hours. That's actually pretty bad. That's. Yeah, it's up 28% week over week. So I need to get off and then. Yeah, but to me that's, I need to be there a little bit. And that's the danger is like cool hooky algorithms where you want to understand it for content and then you're doom scrolling yourself and then you're not.

Yeah, no, that. In that it's. It's a very fine balance because even a lot of people, they'll ask me like, oh, Andres, how do you come up with these like creative content ideas? Because obviously we grew pretty quickly and it was literally by having like I had the scroll. I had to like know what was in the know in the moment of different videos and things happening on social media and all that stuff. But I also can't get addicted because then I'm screwed. And so like how to develop a way where I would have my notebook and then I would spend a certain amount of time on each video and write ideas and like different conceptualized stuff and all that. But that's very real.

Live streaming might be the antidote too because if you go live better that you catch flow, you, you. It's harder but you get that same sort of effect and you're stuck in creation mode.

Yeah.

Which to me is. Wasn't why I'm doing it. I think again, it's just like a moted skill in a way to a way to compete that some people just can't or don't want to do or they're too scared to do. And to me it feels easier than planned content. So I was like, I'll take the perceived harder route. That looks more fun and possibly will make me more money because to me I'm like, yeah, like if, like I, I don't even know how honestly streaming works on every platform. I've done it on a few different ones. Now it's just like test runs. Did an extreme, did one where I was on Zoom and I downloaded some software and it just simulcasted everywhere and I had no idea what was going on on all of them. So it's, it's definitely interesting because I don't like the idea of like I can't see the chat and I'm simulcasting, so I probably won't, you know, try to do that. I'll try to like focus on a channel wherever you're at, what you can do. If you tell me, you know, MySpace or whatever, I'm like, ah, cool. Wherever, wherever kids are these days, of course I'll go there. So to me that in live events, live events, AI can't take away from us. At least in the next year, hopefully Rust Robotics get crazy good. Which that would be insane. We got bigger problems. So live streaming from a digital front should keep me from, from that. And then live events is just like hard. And I'm watching pace do 100 city like student tour. And what I would say to you is if you want the largest student community, there's a reason. Again, another kind of biblical reference. There's a reason why I worked for Jesus, why it's probably going to work for Pace. Jesus did a three year student meetup tour with 12 disciples that basically turned it into a referral program. So like, yeah, so I'm like, okay, if it was, if that led to, you know, it being the dominant religion in the whole entire world, from three years of him grinding, I'm like, maybe that's what PACE is going to achieve here. So we'll see.

That's very valid reasoning. Yeah, no, that's actually, that's actually a really good idea because we're going to start. We weren't gonna do it on that scale, but we did something similar. Like we, we went to LA and then we ended up just having a bunch of people over and did a bunch of content and then we're gonna do it again in Paris. So we're gonna do that in a bunch of little cities. But yeah, that's good insight.

Kids started small. He started doing it at small scale five years ago. I just like, it was, something was wrong with him because he didn't even have a course yet and he was doing like little meetups of like five people. Or someone would ask him to ride along with him in a property. Just like one student kind of, but didn't want to give money. And he'd be like, come into my car and we'll go door, knock. And I was like, whoa.

I was like, that's.

That's crazy. So he always had that, and now it's like, more strategic and planned, but at first it was just more natural. So if you're already feeling that, like, natural, it doesn't matter if it's one or two people. It's like the idea of meeting people in person. And I'm like, cool. You have the means to do it. Some people don't have the financial means to do that, which means you have moat. Some people don't have the energy or stamina to do it, which is moat. And then people are going to think we're all fake. And, like, we'll be. Me and you will be live streaming our AI avatars together this time next year. So that's. That's why I'm more focused on those two, because I just. I don't want to die. I kind of want to live, like, in this game forever. As long as we can. As long as we give value.

Yeah. That's a good insight then person. I never thought about it that way.

Well, cool. Yeah. Like, I don't know for sure. I guess no one knows where AI is going to go, but I'm like, okay. I'm pretty sure though.

It makes sense. Yeah.

AI can't ruin live events yet.

Yeah, that'll be a while. Or Tony Robbins is going under if it does.

Right? Like, yeah. And I don't know what he's up to now, but he was early on the AI clone thing. Like, the first person I learned was trying to AI clone himself was Tony. That was like, five years ago. He had the early beta tech. And yeah, like, I know that. You probably know now from having seen him. I could sense, like, he has a sense of, like, it. I was like, it's not fame with him. He feels like a duty to, like, extend his legacy because of, like, all the lives he's changed. Yeah. I saw him tear up when someone thanked him for, like, the sacrifice he had to make in order to, like, do this much in his career. And I was like, oh, okay. So he does have feelings.

It's really interesting, though, because I was even. And that really convinced me because key, I'm not saying that's what he was doing there, but he can literally tear.

Up on command yeah, he probably can. You're right.

Whenever. Whenever he wants. He can hear, like, because I've gone to three different events with him now, and, like, he'll snap from laughing like heart of joy to sobbing in like 10 seconds. I was like, what the hell? But it hits everybody so deep like it's crazy, the effect it has in the room.

I'll send you this clip after. I've only spent like one full day. Day with him when it was. He was teaching, like, top affiliates in the room, and I thought we were getting one hour with him, and he turned it into an eight hour, like, Date with Destiny. Like, oh, yeah. And it was the most intense, like, physical draining, like, of my life. Just his presence staring at me at a, like, close proximity. Like, you feel like you just have to be locked in the whole time. So. But there was at one point he talked about, he uses why. Why that happens occasionally. He uses. What do you call it, alter egos, but multiple. He says he has, like, eight that he can snap and switch into. So to me, you'll have to let me know if it feels like, genuine to me. I was like, it did feel genuine. But, yeah, I see him do that. But I wonder if he's, like, snapping himself out of it just so he can get somewhere else and avoid the feelings. Either way, I don't really care. I guess I was like, I. I have a newfound respect for him after seeing him for this, for this long. But upw, I've never been. Um. I know that's like kind of the entry, like, event, right, where you do the calls.

Yeah, it was, it was. It was all right. I went to Date with Destiny was the first one I went to. So that was.

You went right to the. The most intense one.

Yeah. Because Yashi was like, oh, you have to come. And I was like, I didn't know. I thought Tony Robbins was like, gonna be like a Sam Oven speaking on stage kind of thing.

Oh, you have no. You haven't seen the documentary. I've. I've at least seen that.

I guess I was completely complete, completely off. And then I go there and as soon as I walk into the room, like, I was like, yeah, this is very different. I loved it. I thought it was really cool.

Yeah. In six days, right? It's crazy. So I. I do need to see that before he doesn't do them. I know he probably doesn't have many years left where he can do that.

So he already even Day With Destiny. A big part of it was like, recordings of videos of him doing it earlier in his life like other speakers because obviously he has the issue with like his vocal cords. That's cool.

I would buy that as an info product of just like the, the best moments of. Of Tony Robbins date with destiny over 40 years.

The way he runs his events is like, it's insanely good. Like, it's. So he was really only on stage, I would say in those six days, probably 20 hours or so, which I guess still like a decent amount. But like he was on stage 20 hours for six days. But the entire event, the whole time, it never felt like, oh, Tony isn't here. Like the entire time it felt like you were in it.

Yeah. Which I'll have to experience that. But I imagine it's just like, have you seen the doc, the one on Netflix? I'm not.

I saw it after.

I saw it after that. After.

Yeah.

When I saw the behind the scenes, I was like, oh, he's. Yeah, he's like jumping on the trampoline. He's thinking about the interventions ahead of time. He's still very much like, I need this to be great and we're going to make. Make it.

Yeah, for sure. That's really what. Because I was always very interested in and like acting or like learning like body language and tone and all that. And seeing him do like the intentional like tears and like how he's able to move the audience, like his body language and his tone and all that, that literally convinced me. And then I started looking for an acting coach literally after that. And then I have no joke and I literally, I have my first lesson on Monday. Not even joking. With Larry Moss, he was Leonardo DiCaprio.

Larry Moss with Larry Moss is Larry Moss specialized in like a certain type of acting.

He was. So I was thinking about like based on the rules that kind of I guess who I am. Like, I wanted to find somebody who coached people in a very. Who did a role similar to my personality. He was Leonardo DiCaprio's like one on one acting coach during Wolf Wall street. And so he's like very good at that kind of role, I would say. So. Yeah, we'll see how it goes.

You're doing. You're doing stuff that only Sam Ovens has done too. Like Sam Ovens, when we were working together, he had the mindset coach of the Arsenal soccer team working with him. And I was like, bro, what are those sessions? Like, can I come? It's insane.

Yeah.

So, yeah, shout out. Like, you might as well access the best and the people that train the Best for sure. So, yeah, dude, I guess by the time if we do a live stream, you'll have done that session. If you come in with a freaking, you know, Oscar award, I'll know why.

I'll start crying as soon as I get on it. You'll see the.

Yeah, just give me, like, give me some game of just giving me a little career. What I always tell people is like, good marketing, good hooks bring people from any. I'm like, point to an emotion. I try to make them feel. Feel it with riding. So if someone's like, cool, how do you make someone feel stressed? I'm like, it's 801 and you missed the test, right? Or something like that. I'm just like, your mom called over and over again. Your mom calls emergency, she's dead. Now you get that, you know, by proximity. So to me, I'm like, how do you pull them from here to the other side? And that's the fun game. How do you take them to the opposite. Complete opposite side by the end of.

The ad, do you make that.

No. I just printed this out. I googled. I didn't know what I wanted. I googled feeling wheel. So I knew I wanted a wheel and I knew I wanted the colors to be inverse of just like positive emotion versus negative. And some. You know, God bless the soul. Who did this one most just, like, categorize it just as random categories. I'm like, no. Like, I want the inverse feeling on each side. So to me, it's super useful. I think about it with VSLs. Like, I could probably pinpoint. Let me guess. Actually, for you, actually give me one. One question between. As far as when you're in your worst headspace or someone puts you. Do you feel fear, anxiety, shame, pride, more or guilt?

I would say anxiety.

Anxiety. Okay, cool. So anxiety, typically here, it's usually rooted in fear. Not always. So to me, like, if I had to just really quickly work with someone, I'm like, cool. So let's. Let's label that anxiety. Let's. Would you kind of say, like, at worst, it feels like you're vulnerable or you're scared or insecure, or is it just like straight up anxiety? I'm doing a bad job.

Answers straight up, like, anxiety.

Okay, so if it's straight up anxiety, when you kind of loop in that, do you get more concerned or do you feel like, worried about, like, your. Your actual health? Do you feel like, more PTSD or do you feel like social anxiety?

I would say I. I lube in it.

Okay. And in order to get out of it. What are you, what are you trying to feel? What do you want to feel instead of that anxious feeling? Calm.

Gratitude.

Gratitude. Interesting. Okay, so to me, let's explore that more. That is, I've never heard that you want to feel gratitude. That's very wise of you. Which isn't a feeling to me. Gratitude is not a feeling.

But that's a feeling.

No, I don't. You're the first person who said that. But it makes sense. The like, the feeling that gratitude gives, I feel like, is the feeling. Gratitude.

I guess maybe the feeling would be like complete.

Okay, cool. Complete. Yeah. And gratitude.

Right.

Is a tool for that because gratitude's like a, a positive coping mechanism to me. And it's like a learned behavior of just like. Okay, no, I, I, I'm grateful. Right. I'm choosing to see you're, you're fixing the poop.

Yeah, I, yeah, that was very intentional.

Interesting. So grateful. So do you want to feel, at best, do you want to feel appreciated and thanked for your contributions? What, the impact that you had in people's life?

I don't think it's that. I think it's, it's almost like a, a gratitude.

Dude, this one's tough. I usually get it by now. A gratitude rooted in, it's not calmness. A gratitude rooted in like easing anxiety, which is calm. It's not rooted in.

Usually it. I think what breaks it for me is a gratitude in almost myself of like, like, I'm good, I've done this. Like, I'm fine.

Achievement, I have enough.

Yeah, I guess.

Achievement. Okay.

Yeah, I think, yeah.

Achievement, I've achieved enough. I don't need to achieve anymore. I don't. Yeah. Like at best, gratitude helps you resist the urge to be competitive until the like utmost degree. Like competitive till it's self destructive. Maybe. Maybe.

Yeah, I think that's actually really. Yeah, I think that's actually really spot on. It's like whenever the competitiveness gets too much to where then it's like, like self destructive, then gratitude lets me bring it down a notch to where like I can accept and push at the same time.

Dude, that's super cool. And like, that's the reason why I do it is because it's a fun game and a challenge. But to me then, like I actually now like truly understand you and probably like how you're born. I'm like, okay, cool. Like that's, that's why. And to me, like early in my life, I just wasn't really in tune And I didn't practice all this stuff. And, like, why are you feeling that? Like, that's, you know, like, I don't get it. I don't understand why you're angry. I don't understand why you're. Because I didn't. I don't play in those spectrums of color, but, like, you're roughly in the yellow spectrum for me. So anytime I, like, click, when I write an ad, I'm like, sweet. Andres is going to be world class at bringing people who are hopeless. They feel fatigued, tired, miserable, despaired, heartbroken, devastated, discouraged, disappointed. And you're going to pull them to the other side and make them feel delighted, glad, please, elated, thrilled, enthusiastic. Again, passionate about what they do, like, appreciated, interest. And they're finally going to fit in with a group of people where they never felt like they'd fit in their whole entire life. Something like that. Right. So that would be. That would be, you know, very spot on.

Is like, extremely spot on.

Well, cool, man. Sweet. So, like. But that's to be said if you want largest. Yeah. You know, yellow will be like the. The thing that's, you know, you were put on this earth to do. But like, Tony, too, when he does all the eight split personalities, I'm like, Tony is like, all the way around the wheel. He can do anything.

Yeah.

He just created these characters where I think he called one of them tones during the video. I'll send it to you. I'm like, oh. Like, there's this one. Like, he.

All these.

Because he wants to help every single person. I was like, that's crazy. He probably wants to, like, have, you know, 10 trillion people, like, helped, like, full impact.

What do you think his main one is, though? Because I feel like he has to have, like, a source and then it has to, like, spread out.

Do I. If I ever get the pleasure of interviewing him, I'm definitely diving deep on that because I was like, I've heard of the alter ego thing, you know, just, you know, superheroes, alter egos switched into 1. But I was like, Dang. 8. I was like, that's next level. That's smart.

Yeah.

He's like, I'm just going to. I'm just going to take the whole Avengers actually, not just one.

I am the wheel.

Yeah. So, yeah, anyway, that's. That's the feeling wheel. There's other fun games you can play with this sucker. But to me, if a first line of something writing visual doesn't move you or you can't, like, place an emotion so Normally I'm like, it's a bad hook. And someone's like, no, that's like a, that's a good one. Like, what are you talking about? Like, I love it. I'm like, what am I? Like, everyone here, what emotion did you feel when you read that? And if it's either in the middle or like you can't place it or everyone's pointing somewhere different, I'm like, is that what you were intending to do? So I'm like, it's just scattered. It's like, it's a bit diluted. Let's try harder. We want everyone to point like in the relative same direction of just like, yeah, right. Let's. Let's go wop. Because you are one of the first. You're probably maybe the biggest creator who's really using the LMS on WAP that I've talked to. And I know there's a lot of people, but we, like, I'm team wap, we use them for finance payments. I love everything about, like the features they built in. I'm curious, like, which, which besides like the LMS features, is there anything that you really love other than just like the way it organizes content? Like, what's your favorite product?

One thing I've learned from them, their culture as a company, like anybody you speak to from WAP is phenomenal. It's like super helping, like oriented. Call them at 10pm they don't, they don't give a. Like that. Which probably I shouldn't be calling them at 10pm, but regardless, they're very.

I think they're good at 10pm They're. They're up later.

Yeah, but their culture is phenomenal, number one. But number two, I would say seeing the, the mistake I made with that software we were voting out was misjudging the technological note that I was trying to create and realizing, like, great, I'm trying to build this whole thing with a gamification, all that, when I could have just allow them to build it for me, which is a natural progression that's going to happen. I would say the most interesting part about what for me is the apps, the app feature, like, how that's going to build out, because it is insane. Like, even from, Even if you think about like an upsell, like a consumption perspective. Right?

Yes.

The free group, we're building an onboarding app right now, which I never actually said. We're building an onboarding app right now where it's going to have steps where, like, it doesn't let them access any of it until they go through all the steps. But then like the third step, for.

Example, you can integrate it within the content. I even know that of how this.

Yeah. And then the third step is get a three day free trial of the VIP for example. So then like if we have 30,000 members in there, 31,000, whatever. If all those people went through and they all saw the three day free trial, get eight coaching calls a week and all this other stuff like that, that's thousands of ascensions just from that alone.

And dude, that cool. Thank you for telling me that because that's what I was hoping for. And they, they were just first mover on it, they saw it quick. Like I saw standalone, you know, versions of that. But I'm like, that's not super useful. I still have to port it over to my like software software or integrate it and that's a pain. I want to do that.

Yeah.

The fact that like, like Kajabi like had the resources to do this school, like, like no one, no one wanted to go down that. And to me that's, that's like a really cool way for people who have the funnel that they've always wanted to build. Like for me I'm just, yeah, like building stuff poorly that I've like, oh, whoa, this is possible now in like five minutes. Cool.

Especially because even like I'm, I'm always, I've always been very oriented around like I naturally attract to people who are young and very hungry, even if they're not necessarily the best of what they do. Now like two of our reps, for example, they're like one of them, he was a kid who was 16 years old in Brazil, dead broke, nothing. And I started training him two hours a day in accent, everything else and he did 50k in commission like a year later in a month selling marketing. And now he works at Impact. But like there's another guy, a developer that I met a couple of days ago and I was like for, I know for a fact I need a full time developer on staff to be building out these apps constantly and like features and all this kind of stuff. And so literally I just ordered a new MacBook yesterday and I'm shipping him this one that I'm on right now to him so he can code faster and he's joining a team full time and he's like, dude, I'll do 16 hours a day. Anything you need, just let me know. We're building it out. Like we're going to make it happen.

Yeah bro, got to get him you get him the M2 or M4?

Yeah. I was like, let's do it, dude. You're right.

Like, the processing speed and whatnot is a huge advantage in speed. Like, you can play that game, dude. Like, if I'm gonna spend more time in there, like, I'll. I'll. If anyone else is feeling left out and you don't have, like, room for them, I need someone like that too. Just to sit here in my office and be like, yo, take this to fruition. I'm on five zoom calls today, so, yeah, that would be great.

One benefit I had as well. I. I think I was very fortunate to a degree that my parents, when I was younger, they. They wanted me to experience or like, experiment with a lot of different things. So they taught me a little bit of, like, coding and stuff. So I understand, like, basics of kind of how it works and APIs and gateways and endpoints and all that stuff. So I was looking at all the functionality Walp has, even if some of the apps aren't built. Now, if you understand what data points you can get from the API, then you know what could theoretically be built. And so, like, for example, they have check markers for whenever somebody completes a lesson or what percentage they go through. Or there's quizzes that you can add, there's memberships you can detect. How many times do they scroll off the page, for example, whenever they're in the course. And that can give you a prediction of like, like, how long are they going to retain? And then you can take all these different endpoints, for example, all these different data points, and then you can build all these super interesting apps that I'm, like, obsessed with of, like, how do I increase my retention and my ascension? That's like an obsession for me.

Cool. Well, if that's an obsession for you, that's. I. When. When I met. When I went to WAP last year and met him for the first time, that's. I was there till like 11pm we were going deep on the community retention. And that's why only, like, Sam and school and WAP really, really care about optimizing for student outcome. Like, actually a lot of people say that, but I'm like, where are the features that would suggest that you even remotely care about that? Yeah, yeah. Like, you have no analytics or features at all. For, like, my students, I can't even tell if they're watching the videos. So, like, watching the videos, I have a whole deck I'll send you too of just my top insights I've Learned from going deep there. But for us, like the biggest thing that I cracked 10 years ago, consulting that we really, it was hard, was the retention of MRR is one thing. That's a different strategy. But if you're looking for retention of trying to get them to outcome fast and then either ascend or get them to refer and then loop both of those together, that is more of a challenge of like, how does that all work? So we experimented with a lot of like, cool, can we do free trial, credit card up front? Free trial, no credit card, three day rebill, then they have to refer. Like I tried pretty much just everything I could. So I'll send you those.

And our goal, that'd be super helpful.

Yeah, like our goal, especially with pace, me and pace are, are optimizing for. Can someone get an ROI or can someone say they were successful or like have that? I'm not, I'm never leaving this community on day one. That's, that's the long term goal. And right now we're under 30 days on average where we can get them to that. Aha. And yeah, like we're bringing students into our office. We're saying, we're saying stuff like if you haven't done a deal before and you want to do 1 in 30 days, we allocate now 120 to 200 spots in this office for what we call like no one left behind. So they come out and paste promises and by the end of the week that they will have partnered with them on a deal. It's like a ton of paperwork and if 150 of them are there and they do like you know, six deals, it's, it's a lot of people splitting the profits, but it gives them that first check. Right. If it's not a clear roi, depends on how many. We don't like stage it. So worst we've ever done is one deal closed. But it's, it like kills this belief of like how fast it can be. And if they even see other people around them do one deal, they're like, oh shoot. Like all of us are. Yeah, like, it's amazing. That's really cool. So, yeah, I, I'm super proud of it. It's like it's by far the most innovative thing in retention and community marketing that I think anyone's done or audacious. And like it's, it was today we just one week of the month and now we just have students and it's a follow up for attachment funnel that the sales team can use to kind of push people over the line to and follow up. So it's like hey, like I know still hesitant or whatever it is. What if, what if I like we could guarantee that you'll do a deal with Pace by the end of the week. Can't guarantee how much it is or how much you'll make but like you'll at least be on a check with some amount on it.

I love that. Yeah.

We come in, you could probably find your own spin on it. Like the secret of it going well is coming in with leads and ideally ones that are at least pre vetted to some degree. So we're like cool, you guys go through the training and at least bring bring your own leads and then Pace and the other student leaders will attempt to close them on stage. Yeah. So that's the thought of a way.

That we could do that actually.

Yeah. So like yeah, whatever your version of that is. But there is an activation point where you'll find and normally it took us a while to figure out. Okay, we had this hypothesis of again. Another good one is as soon as someone like logs in you notice I was trying to go right to Discord. My instinct is to go in and introduce myself because that's every course I design. I know that's activation. If I can just get them to buy immediately introduce themselves and someone in the community responds to them activated less actually.

That's crazy because I was thinking about that for the vip. So I custom coded an AI thing that automatically sits in the chat and it detects whenever somebody introduces themselves. And the first point that everything funnels to is you have to introduce yourself because it automatically sends them a folder that has all the scripts, game plans, trackers and everything. So they have to incentivize 5% rate of them actually going and introducing themselves. It's automatic.

Thank you for giving me a tip there too. I've never thought about incentivizing them to intro. I because we do welcome calls with everyone. So I just tell our the agents just be like don't get off the phone with them until like are you in the Facebook group? I just want to make sure for us are in the Discord server. Whatever it is. I know it's attack and then like stay there should be a minute long call. But if they can't get in a lot of people can't just stay there with them. It's very important they get introduced and they get greeted. But that one dude. I'm curious what you would have here then I'm actually going to show you the deck. You're going to one up me here and have some better ideas. The what I found though is the inverse is true. If you get them to introduce themselves and no one comments or replies, more likely to ask for a refund in the next day. They feel like, oh shoot, no one.

I have my. I have me and Yash's EA on my account and she goes in every time they message and then she personally responds and she'll. She knows a lot about me. So she'll say like, oh yeah, I've been before too or like whatever. But it was. I didn't think it worked out. Like I knew it'd work, but it's like a 95% of people who come in like introduce themselves, be automated and it's only 97 very long ago.

Dang. Okay, so that, that's super interesting too because I was doing it in the manual. Like I'll come back and explain this. That's not as important. But yes, I forced the intro. So like now we. We're at 12 hours on average for sub to our biggest brand. We try to like one hour is the goal. I know it's probably not realistic in the middle of the night some people. But yeah, I always. This is the gold standard. Like me and Sam started with. He made me. I hated doing this at the time. He made me. We turned off like all the marketing.

Yeah.

And I had Rev share shout out to Sam if you ever see this. So I was like, bro, I just moved to New York. We did this deal and then we turned off ads and now like we're not making money. And he's like, yes, we're going to work on product only for three months. And I did like over 800 student interviews and he worked on like creating a freaking dope course that people still talk about. So like that's why like he just, he was like, no, it's going to be a distraction like keeping marketing on. We're going to care about it. So let's take it off. So we started with 3000 reviews on launch day. And then I like felt invincible. I'm like, cool. So then I'm forced intro in everyone. And usually like people are buying a future of themselves. Right. So like if I can future paste them immediately on intro is like yo usually around like the niche or their location. Hey Guru, I'm an admin in consulting. Saw his story and thought of you. Here's the link. If you watch it, I want them to see themselves and be like, okay, that could be me. Too. This is another example in real estate. What market? Geo Loco. Oh, do you know him? He was this. Now he's blah, blah, blah. He was like you. Now he's successful. And to me, the more that you can do that, this you can, you can only copycat by line if you can't actually drive results. So to me it's like again, super mo if you can pull it off and it shows true community and you're linking people with like a mentor. And then psychology usually expectation set is hey, guys. Because this can be annoying if you don't tell star students that they're getting newbies. But everyone from the beginning we would tell, hey, what's going to happen is you're scared right now and you don't think this is going to work. You didn't say that, but that's probably what you're thinking. Like you probably bullied us last night, now it's today. And what's going to happen is you're going to forget even that when you're successful and you're going to look back and not help anyone in this community. So it's very important to us that when you get the result, you pull like the person back up. That was you. So we say it from like day one, you are going to be successful. And when you are, I'm asking a favor from you that you're going to help out and connect with these newbies because you'll know what it feels like to be lost. So trying to preempt it, I don't know if that's the right move or not, but from a sales psychology standpoint, it seemed to work for that and I've used it ever since.

One thing you could do as well was that manual. All the messaging and everything, this was.

Manual until we hired a community manager. But normally, like in the beginning days, especially on astro flipping, that was me now leaving consulting.com with like no resources. So this was me. You can see I actually sent that until we could hire someone. Yep.

One thing that could be really interesting because right now they introduce themselves in the chat and has a very high rate of them actually doing it. You can hook up an AI to a knowledge base in the back end that has all the testimonials and all the results and everything and you can give it a structure of a message and then it could auto send and it would be like almost word for word like that, but for each person and it could do that in the main shot with everybody else who's in there as well. That Way everybody sees, dude, I.

And I'm jealous because I have seen. I helped seventh earlier this year and Disco did that for me the first time. I don't even have it, but Discord has like the Delphi integration and you probably know of a bunch of other things. WAP could probably build that too. That's where I want to get to is just like a safety net just in case. Because to me it's like, it's better if it's an actual human connect, but I also don't want people to feel like, hey, I bought this thing and I don't actually have any support. So to me I'm like, yeah, auto connect the people. As long as they connect. That's what I'm aiming for. Yeah, that's really interesting. Like, hey, this guy was once like you. He also was a stupid college dropout, you know, that couldn't get his together.

We didn't know which channels to go to.

Right. Yeah, it just starts roasting people. Yeah. Like that could be fun. The. The AI connection bot. Yeah, I imagine that it's gonna get.

Extremely good very, very soon to where like you won't even tell. I think it'll probably year you won't even be able to tell the difference, I think.

Well, that's. That's the thing too. If you're going after largest, then you're going to have the most pairing option. So you'll have eventually like the highest, less most optimal pairing probably available to you at any given time, which will be cool. But yeah, we didn't take the pure impact approach. I'll cut it off here and then, dude, I would love to keep jamming. I already learned something too. And that was actually. That was my secret, secret ulterior motive for starting this is, hey, can I just catch up with people? And then I was like, I'll call it a podcast and then maybe I'll post it and then I'll get content from it too. Yeah, I'll send you when it's edited and you can improve on it. But getting to know you, man. Yeah, dude. Well, thanks for catching up. That's going to be super helpful. Appreciate it in advance. Yeah, I'll see you in Discord maybe if I can get.