Chandler Bolt gives away free books at speaking events with limited copies on a first-come-first-serve basis. The scarcity drives urgency: attendees book appointments and buy on the spot, generating $30-$100k per appearance and an estimated $6-$8 million annually for his company.
We go speak at events, uh, we'll do $6 to $8 million from events this year. Um, just like yesterday, signed and gave away all the books. We've got a bajillion leads, a ton of appointments. Every event for us will do— where we're speaking at someone else's event, typically somewhere between $30 to $100 grand on the spot. And that's because we're giving away books. And that— I mean, we get— you should see the booth, it is nuts. And it's not a— we're not coming in, run to the booth with your credit card, first 5 people. It's just super low key. Yesterday, hey, 500, 600 of you, we brought 100 books. We'd love to give a bunch of you a copy, first come, first serve. Well, that's good. You still got urgency and scarcity in there. Yeah.
