A DTC operator breaks down booking-to-call conversion rates: auto-set leads hit 76%, self-set leads 63%, with 74% of confirmed calls actually happening. They recently hired 24 setters in six weeks and say systems aren't optimized yet.
You're hitting 75% DTC D to C direct to quote. That's crazy. So I'm hitting. Okay, so here, let me. I have four buckets, I have everything blended and that number is going to be 55 to 60. So if you're looking at everything in one ice in one blended bucket, that's going to include reschedules, that's going to include no shows, that's going to include cancels, that's going to include rebook. It's every single booking that comes to calendly to live call. That number is 5560. Breaking down the buckets. Ones that come through auto set so they came from low ticket, went to a setter and a setter set them. Those are the 76 and 22% live help. Those self set ones that they have generated are only 63%. So when they dial the list, someone comes in, they're applied, not booked. They dial them, set them. Those are only showing at a 63%. Also we did not have setters up until 71 million and just launched 24 of them in six weeks. So I assume these numbers will get better. This is a fresh team. And then the confirmed ones are 74 and 20. So 74 show of confirmed calls which we're all dancing that line of like marking among confirmed so you can get double bookings and doing that whole thing. We haven't like fully optimized that system but generally Speaking that's about 60 of the marketing direct calls are claimed. 40 sit in no man's land but you still see them fire into the purchase channel where it's like they have no confirmation, they have no nothing and it's just like they're in there. Well, I have two minutes left so I did want to. I just yapped for an hour. I'm sorry.
