This content was created by Nick Fisher. This content was uploaded by Nick Fisher. This is a YouTube video titled "Flat Funnel Theory = Flat Earth Theory" created on June 14, 2024, discussing marketing strategies for conversion optimization and product focus, involving two speakers sharing insights on retargeting sequences and product development.
June 14, 2024
First 500,000 customers or so
And I would just show em the conversion videos you already know on YouTube. Just put your best conversion assets into retargeting sequences if you don't know what those conversion assets are that's why we flatten the funnel because we don't know so ideally you just have your four best hypotheses as to what the best type flow might be. So for you you're like I think that this YouTube video, this YouTube video and this YouTube video cause I got it from my survey of why people buy. You'll notice that's in the deep dive survey format is what video do you remember where it like finally clicked to you to buy the program or like what what video is the aha moment you had before you joined.
So for the new product we fully just focus on this write the code on the higher price thing do this for the next four months really dial it in first 500,000 customers or so on and then I come back and then we try to.
Cool let's do that.
