How to Profit From TikTok Shoppers Spending $1,000/Year (Eddie Maalouf)

Are you in an ATL today?

Yes, sir.

Let's go.

We in the A.

Let's go. Dude, I, I. Were you ever in Nashville or. It was just Ashton was. Okay. And he was. And they were in Franklin.

Yeah, Franklin, Tennessee. Most of them are up there. The Internet guys.

I, Yeah, I was curious. I was going to go down there today. Who. Who is in Nashville that's worth seeing in our space that like, you think of when you think of Nashville.

Ashton Taylor Welch.

I don't really know too many guys, to be honest.

A lot of them move down to Miami.

Yeah, I wish, I wish I knew people on Ramsey's team. I know he's in outside of Franklin too, right? Yeah, but I can't imagine they're much. They don't do as much Internet marketing stuff.

Yeah, I mean, most, most Internet guys, but I think move to Miami.

Like, right.

It's pretty much Arizona, Miami, a little bit of New York.

Dubai.

Dubai.

Dubai, yeah. Yeah. Dude, is Wap going to convince you to move to New York?

No.

They could convince me. I could be convinced. But with kids, it's hard.

You have kids?

Yeah, I have two. I don't post them a lot. I'm not really afraid to, but I know, like, I see your kids on social every once in a while. How do you feel about that? I guess just showing, Showing your kids in general.

To be honest, I want to show them a lot more. My wife doesn't want me to show.

Gotcha. Yeah, like, it's. I don't know what the answer is. There's obviously some risk and especially when you. I'm guessing. What's the risk?

What's the risk that if you don't.

Delay your stories of just like, I don't know, kidnapping or whatnot. But no one's watching my content for, you know, Kidnap my kids? I don't think so. Yeah, it's like a safety thing.

Like, I don't like, post my kids and tag their location.

Got you. I've done that. I did that this weekend. I didn't even think about it. I just put up a story of us at like the trampoline park. So.

Yeah, but if you, if you do that after you leave, then there's no problem, right?

Yeah. Which I did.

Like, for me, I'll tell you, my kids are like, especially my older one because she's three. My younger ones, one. Three and a half. One and a half, dude. I told my wife from day one, I was like, I got her her Instagram handle, their name, everything. I was like, we're building her into a fudgeing brand because by the time she's 18, she's going to be making tens of millions from, like, brand deals.

All right, well, yeah, I'm like, that's the thing. All right, well, my. Let me see if we still have it up. I posted my daughter's first YouTube video when she was five and it was on my channel. I was just like, post it on my channel. She wanted to watch it on the tv. So it was super cute and was how to take care of a roly poly. And it was just like the. The best video. She took my phone, took it into her room, said, daddy, I don't want to like, have you watch it. Close the door. And just did a freestyle, like five minute content. Seven. Five to seven minute YouTube. So that's so cute. You know what? Maybe long tail keyword by the time she's 20. How to take care of a roly poly. Very low search volume. But you never know.

Hey, maybe a million views by that dude. You never know.

Could be. All right, so, yeah, I guess we'll explore that horizon. But the biggest thing that I've seen is just like thumbstop rates and whatnot with. With Gen Alpha or Gen A or whatever we're calling it. They're. They're already at that rate that, like, I see seasoned pros, you know, who consume media. So I'm worried about that just the stickiness of like, algorithms or whatnot getting pretty bad. But do you guys do any screen time limitations, anything like that?

My kids don't ever touch an iPad.

Okay.

Like, barely ever touch a television, to be honest. Books, Legos, functional toys, puzzles, playing outside. Like TV times, like, we're burnt out. You can watch a movie for an hour so we can breathe.

Yeah. You know, Right. And that's. That's similar to us say for before bed, they just get an episode. So that's like the one anchor at the end of the night. But I don't know. Being. Being a dad's hard. Are your kids sleeping through the night?

Dude, my wife is a sleep coach without saying it. Cool. She's probably helped a hundred people in the same circles. We have like, dude, put their kids to sleep for free and she built a whole course and program and I was going to launch it and I just like, on.

Do you want. All right.

I know you did something with us, right?

I did. Do you want to just have it?

Have what?

Like, it's. I. I would. Here, I'm going to pull something out. I Remember one time send it to you.

You guys talked about an ad that.

Was, it was like I thought, yeah, that's right. Right. And I remember you talking about that content. But right now I'm just going to send you this deck because it has. At the time we were shopping for different partner and we launched the offer three different times. And the metrics were phenomenal. I would. It has everything. That's the Lean Canvas, the avatars, the MRR cohorts, everything.

Why'd you stop?

Basically it got to you see how we turned it, turned off all the revenue, got to a conflict between the two business partners that I had and the growth operator that I put in there in the, in that seat. And I tried to resolve it or mediate essentially between them for a couple months and it was really taxing. And neither side, I've never gotten to a point where they're like, not only we're done with this but like turn the revenue off, like refund the stripe. The success rate was over 90%. I've never touched any info products with a better success rate than that product. And I had a quicker time to value than anything else. So it's truly the huge. Where the pain is at in that business is sleep deprived moms all in one community is maybe the biggest. Like it just a hundred percent.

So my play was like on the back end. How many children's products could we partner up with to. To also have this massive community of moms.

Yes. And there's so much downstream.

Yeah. Brian. I had a whole nother angle for dads to buy this product for their wives so that they would also get more sleep, et cetera. And like that's kind of how I built it. I have like 30 pages of copywriting on this and, and the course outline and. But yeah, so long story short, yeah, all my kids have slept from the age of four weeks every night, almost 12 hours a night. And it's awesome. They never wake up. And to the point that I even screenshotted, we use the nanit like to video record our girls. Like it's their cameras and it tracks their average sleep time. I pulled up receipts. I'm like, just to prove it, like, here's our kids sleep time since they were born. You know what I mean?

I love that so much. I'm gonna start being better because sleep and energy is just number one. So for me, we talked about our team getting back on the oura ring train. They have a business like enterprise plan and it used to be we would just API Call into a Google sheet all of our like scores and it would just be cool. You're 60, you know, today, just do some admin work. You, you're under that go home.

Really?

Uh huh. It's in our slack. And it would get reported. I'll show you from the early days. It is crazy and a huge HR concern probably, but I loved it. So yeah, here's, here's some early days screenshots of. Look at this. So we would just. Every day in here. Yeah, yeah. And then you'd post it and it was great. Sweet. Yeah, I want to get sweet. And then we had basically bonuses based off of score that you could cash out. So that's funny.

I.

You're the like doing it to your kids though is actually next level. Um, and it tracks just their restlessness essentially. So if it sees it, it knows they're in ram or if they're in deep sleep, they're just like out that the sort of. The idea is smart object detection.

No, no. So this is more basic because like I don't attach anything to the kids to read that deeply. It's their camera that watches them. So it knows based on their movement when they're in deep sleep, when they're asleep in general, when they woke up.

That's so cool.

When they like rolled over. Right. So it kind of tracks everything. And then like I can also pull up a report and be like, okay, on average this child sleeps 11 hours, 42 minutes a night from this hour to this hour average. You know what I mean?

I might get a nano cam for all of us, our whole family. Just put it, put it in everyone's bedroom. That's super cool. Well, dude, what's, what's your focus this week? I know we just saw each other last week at WebbyCon. You're back in Atlanta. What's, what's new?

A few big launches we got going on. We wrote a couple webinars this week, to say the least. And then we're scripting a challenge for January that's pretty huge. And you know an info like November's a weird month. Some offers for some reason do really well and some offers get too expensive because of like E Com driving so much traffic and it's affecting costs. But I'd say like majority of our accounts are actually doing pretty well right now. Like only like a fitness offer is doing a little bit below normal KPIs but still well. And then like for some reason everything else is doing better or as good as it normally does. And Then usually as you know, like January is like a big month, so that's when we really press.

That is right. Same thing with us, although I think we are seeing cost climb a little bit through November, but it started back in October. It just keeps getting earlier for us every single year. As far as. Yeah, like there was. There's some weird CPM spikes that maybe normalized a little bit. But other platforms other than meta. Are you guys looking to go anywhere different than meta YouTube ecosystem in Q4 or.

No, we spend some on TikTok. I know a lot of friends that spend on Snapchat. I used to back in 2020-2022. I just kind of stopped.

Just because.

It wasn't like another department and service I wanted to manage. So yeah, most of our spends on Meta, YouTube, Google. I mean on the e comm side, it's a lot of Google shopping. To be honest, a lot of TikTok shop. But on the info side, it's mainly meta. 75, 80%. 22, 5%.

Okay, sweet. What. What's the highest price info offer you're seeing on TikTok that's working? Like, does it even make sense to even try to be there?

5K. Okay.

Okay, that's interesting.

I know people who sold their. Said they did. So just to clarify, I know people who said they sold their like 15, 20k like trading algorithms on TikTok.

Interesting. Okay, well, I mean the platforms grow up. It's just a matter of time.

No, no, the platform's grown up, bro. I mean whenever I fly on a plane, I'm flying in first class. I look around, I see like 50, 60. Everyone's on TikTok for like fucking two, three hours straight. So that.

That is true. So I know the like the actual money is there. I guess the. Because of how that algorithm works or the feed, you can't. You. You can basically obviously doom scroll. But it's so many different, different fragments. Right, so is there is like is ads the play there or is it off of just organic and then they, then they go to your following?

No, no, it's both. I mean we run. We run ads on there, but again mainly on the e comm side. I actually just wrote a whole webinar about this. So like, I'll blow your mind. TikTok has over 1.8 billion billion monthly active users. Like, okay. Which is insane. One out of four users use the search bar within 30 seconds of opening the app. Average order value on buyers who purchase on TikTok is $79 per purchase and a LTV is $1,000 per year spent. And okay for some metrics, just going to throw some like user numbers over the age of 35 there are. I'm just doing the math, 700 million users on the platform. Okay.

So that, that is almost like it's very similar to what I would consider like Snapchat eight years ago. Even like when it hit that cusp and people were pulling out of it. And I could never really get snap ads to work at scale. And I'm guessing that TikTok's ads manager looks like Facebook back in the day. It's more robust. Is. Has the ad platform gotten like any features to note too that just make it a little bit more interesting than other short form?

I think one cool thing is like you can target and again I don't spend too much money on there just to be transparent.

Right.

But like you can target based on search. So you can target based on people having search certain keywords. So like. Yeah, so if I search like acne, I can literally like target someone who searched acne or acne products or whatever in the search bar.

Oh, and what were you saying? What percent of users make a search 30 seconds within entering the platform?

One out of four.

Whoa. That's way higher than I. That's. That was the most surprising stat, I think of any.

Like they come with intent. They're searching. Yeah.

Interesting. And they're cool whether it's content or live or shop. Um, I'm guessing it's a combination.

Okay, 100%. Yeah. And on that same stat. Let me see where it is real quick. I had an interesting number. 14 users, blah, blah. Nearly 50% of people who make a purchase on TikTok shop buy at least once a month. So like eventually that makes sense. Yeah, eventually it's going to become like.

Amazon esque in my opinion that it makes sense. I buy stuff on TikTok shop and I never buy e commerce ad. Like I never buy e commerce ads on Facebook or anything else. It's just, it's. It's a lot easier. The flow is nice. I like it so. Well, dude. Yeah, TikTok. TikTok's not actually I suppose what I want to talk about. I know we wanted to talk about Gator and Pace. Kids, kids and family I always love to talk about. But Gator and Pace. If you guys don't know who are watching this, Eddie and the whole bad team. I know like you were there but was that pre merger or before? It was bad, right?

It was pre Mergers for media. And then it was 4 Media another year or so with bad.

Yep. So our. Basically our capital offer around the sub2 ecosystem. We have transaction coordinators, you have funding, and you have investors. Right. And that triad, if it scales right, provides a lot of nice services to that core sub 2 service offering. Usually investors want to move on to the next deal. They don't want to get tied out in paperwork, and then they run out of capital because they're doing so many deals. So. And that's, that's. That's usually where the limitations on scaling a real estate business have existed. But Pace has been able to get much further, farther, faster just by having that Gator offer and teaching people to. To capital raise. And that has been the case for a lot of our students. So. Dude, I know we, we talked about last week too, about what you might do differently if you were to do it again. And I'm curious, do you see that offer in general after it scales with sub 2? Because me and Pace were always like, maybe it makes sense to have it serve other communities also in that same way. Or is it just. You think like the. Do you teach that, do you teach that skill? Like, do other. Do other businesses that you work with or clients have that demand or need capital? Or is it just real estate investors? You say?

What do you mean? Wait, wait, I didn't understand the question.

Yeah, so, so if they're. I mean, capital is capital.

Oh, you're saying, you're saying like to have Gator serve other people?

Yeah, like. Cause I'm like, I don't know who, but let's just say micro M and A. Like, does Gator make sense for anything like that that you saw outside of real estate? Or do you think it's just a real estate offer as far as.

That's interesting. I think the strongest selling point is the real estate side because you could do with such little cash. Right. Once you get into like these other plays, it's like you're. You're putting down 150k, 200k to make it make sense. You know what I mean?

Yeah.

Versus, like in Gator, you could do it like three to ten grand. You know what I mean? You could.

That makes sense.

You can literally put that on a business line of credit and then, you know, get the deal done and make yourself five grand on it and walk away.

Yep. Yeah. The reason I ask is because when we had credit stacking that offer, I know we didn't probably talk too much about it, but when Jack was there, it was mainly like, lifestyle and credit hacking and using credit card leverage in order to get to a place where you could use more of the traditional finance. Yeah. Credit lines and traditional financing. So to me, I'm like, maybe that all wraps into one product. It becomes a little bit more. But regardless, dude, I. I'm in Nashville right now about to head over with the team. They are, like I said, on day 10. I forget when they get to Atlanta, but it's.

Oh, they're coming to Atlanta.

I think. So let me check. It's going to every. Every state, so. Creative Nation tour.

Is that the website?

Yeah. I'll plug. Plug my own stuff, but you guys should go to Eddie. Eddie's bigger than me anyway. Yeah, bro. Like, bigger inside. I think I did tell you one time, I was like, bro, you're built like, like, like all pro defensive end. Which I meant is only a compliment.

That's funny.

Yeah.

I see here December 7th.

Okay, December 7th. So it's been a whirlwind. And right now we're obviously right here. We're doing vlogs and daily vlogs to it. So the only other thing that I wanted for me, free advice is we have what I think, like, 108 iteration cycles on this tour to get it right in the daily vlog. And the story arc has been super cool. I've been following it along since the beginning. Honolulu is super collaborative, like Alaska. The narrative was, hey, you guys don't do deals together. You're isolationists. Like, Oklahoma City had certain market conditions that made certain types of deals attractive. So it's really cool for me from like, an adverting standpoint in the team and like, so many growth marketing use cases. But as far as, like, the actual flow and production flow, how does your. How does bad or any of the projects that you do handle a tight daily blog style? Cause I've seen you do a little bit of that when you've traveled. I know it's not like 247 Gary Vee, but is there any, like, tips or things that made the throughput of the content a lot faster?

Of my personal content?

Yeah, like. Cause we're pretty fast. We're. We're here. We're on 1120 right now, and only 1117 isn't up. Like, that's not much of a delay. However, it can always get better. And then I'm always worried about other brands and the ad content when this is such a huge focus for us right now. So just content and teams in general, like, content throughput. Is there Anything that you guys do, whether it's work with overflow contractors, when you have extra content needs. Cause this is. This is. Was not planned for a month ago is kind of what I'm saying. And now we have a huge, huge backlog of content on top of a backlog. And I just.

This is also a lot of content. Like, I'm watching these videos. Like, it's.

It's a ton, bro. Like. And shout out to Scott and the content team and Adler and Dre, who's here today, and everyone who's. We're flying out. So creative director in the van. Pace is in the other, like, full bus. Pace has a driver, Scott, creative director. He's the one driving the van. And then the creative team is like editing in the car. So sometimes, obviously, and then traveling to the next city. So it's. It's super cool and energy. But I'm just worried about the. Yeah, the content and then obviously the energy of the team as the tour progresses. But we can solve that. Just what they're doing is rotational stints. So roughly 19, I think people overall on the Graphic Social production team just flying out to different cities and then doing STS and then flying back. And Scott's doing the full 108 cities, though, so shout out. Um, it's. If you don't have any thoughts there. Cause it's not a normal thing.

No, no, I do have thoughts. I think the way they shoot is the. Is the bottleneck. Okay, so, like, here's the problem. Here's the problem with. And who's editing. Is it the people on the bus or is it a remote team that's not on site?

A little bit of both. So they're editing on bus and then also sending content back through to. Let's call it corporate or like hq and in Phoenix.

Okay, I see. Yeah. So how I have my team shoe in situations that are this long is I have them document which clips are the ones that they want to use. So, for example, like. Like, there's a scene of them eating ice cream. Okay. I'll be recording. And then, okay, 20 minutes go by and nothing's happened. I would end that clip and start.

A new one and then just toss.

It and toss it. You get what I'm saying? And I don't need to even delete it. But it's like, okay, next slip I'm filming, let's just say another 20 minutes ago. But nothing happened. That's important. Exclude again. Okay, I start again. I just double tap new and clip, start, clip.

Right.

And Then the next clip, let's just say there's fucking juicy shit in there. I wait, all the juicy sits done, it calms down whatever, I end the clip and I go note in my phone clip number, blah, blah, blah, right? So then when I go to export, instead of my fucking editor having to go watch all this time him and him talking and try to figure out what's the best part, I've already saved him most of that work because he now has to watch less clips. Because I know as a shooter that those are good clips, okay?

So the shooter has to triage almost in real time, which isn't hard because.

They'Re watching, they're listening in their headphones. They're like living the movie. And they could easily be like, oh, this part of the movie was like so fucking boring. There's nothing to do here. Or like, okay, out of that whole fucking 45 minute clip, just take the part where Pace walks from the bus to the door.

That, that makes sense. So like, let's just say, and I don't know what today's raw amount of video hours or raw video hours that we shot today, but let's say it's 16ish. Started around maybe, I think 10am up, like camera, camera 1 and then maybe some camera 2 or BTS and call it 16 hours of content so far. Is that just way too much? They're overshooting in your opinion?

They're not overshooting.

They're over uploading, over uploaded. Ah, got you. Okay, so you still keep the raws. You just don't put them into the, into the backlog.

I just keep them in a hard drive for all I care. But no, I'll just, I'll discard the raws. That's not what I'm saying. I'm saying up to the editing. Like, the difference is right now an editor is going through 16 hours of footage, which is going to take them two days to do, no matter how. So my context is I could shoot for 16, but only give the, the editor a total of three. And now he only has three hours to go through because this is all the main stuff that matters. And I've told them on a label what it is. And so he's intentionally looking for a lot of it. He's like, okay, this whole 10 minute clip, I only need to get the part where Pace does this because the rest ended up being a waste. So he'll go find that part. He'll get it. Okay, here's like the 45 seconds pace said this Cool. Next. And so like, he's just looking through clips that are already triaged. You know what I mean?

Yes.

And then. And then we can pump shit next day every time.

Got it. Okay, cool. That's a great answer too. And it's. It's really. It's not a concern right now, but I could just see it.

But I know I've worked with Pace. He's like, why didn't we upload yesterday already?

For sure. Yeah. Right. And I mean, me too, on Surface level. Then I think about it and I'm like, well, just the sheer nature of just wifi and upload speeds in middle of America, in the Midwest.

Yeah.

Going through Fargo, North Dakota. Like, I'm sure in the car, if you're trying to.

You have to have the editors on site so that you don't upload anything until it's the final video.

Yeah.

And they chop it up like I said. And then also they probably should just be like porting to a computer like three times a day. You know what I mean? Okay.

So.

And then SD card to someone else. Go upload it to the hard drive. You know what I mean? And just like.

Yep. Makes sense. Like, do you guys. Do you guys have creative directors structured like in pods right now, as it stands, or do you do a mix of growth? And so I have a creative team.

For bad marketing and Eddie, that's the one that, like, I'm most deeply involved in. And then on the E comm side, I have a centralized creative department. So all strategists send requests to that department, creative director organizes it, and then they basically distribute workload based on who's available and who's really good with that account. Same on the info side. So it's like a centralized team.

Centralized that feeds everyone.

But now on the info side, I'm going back to what I had before, which is like a centralized team of designers per two pods. So instead of like the department with a bunch of people, it's like these two pods. Get these three people use them.

I think that makes. I mean, it's a lot of sense. And then they specialize by just client roster, essentially. Or industry. Exactly. Exactly. Yep. Yeah. No, it's just. It's super cool. I'm pumped. Yeah. That tour leads all the way up to Squad up in March. Yeah, dude, like, I'm. I'm not sure when I'm going to do it, but I know I told you too late last time. I'm going to do one more mastermind and maybe the Colorado office That we have, it's just sitting dormant, waiting right up before squad up. So keep late March maybe in your head booked. Because I want people to see this one. It's going to be 3,500 people and super dope.

So sick.

I always think. Yeah, it's always, it's always those early years.

Heads up. If I can make it, I'm going to be there 100% of the time.

Okay, yeah, by, by early. I'll tell you two days before and that'll be perfect. Put it right on your calendar.

I'm already putting it on. Or I'm just blocking an entire quarter and just putting Nick Fisher sometime Mastermind. Keep an eye out.

That's right, just keep an eye out. You know, that's, that's how, that's how I do it. There will be an invite in the mail, but I like genuinely and I just want to bring people together before it because I'm like, hey, a lot of people wanted to see it. Last year I reconnected with a ton of friends and it was super cool to see them. You take over the whole hotel. It's just, just fun. So that's, that's the 100 day tour and next year is international for us. As far as the, the live events go, what conference are you going to next? Is there anything you're hitting for the rest of the year?

I'm throwing my own in February in Dubai. But honestly, dude, you know, I've looked at it and I've decided to make a conscious decision to go to like 90% less events next year.

Interesting.

Because, you know, I'm looking at it and although it's great, great relationships, I learn, etc, at the end of the day, the time that it takes, let's just say I go to a two day event, it really takes three total days of time there. It does like, and I'm a machine, so I'm still working on Slack, WhatsApp, text, all this stuff, right. But I'm not like in it. And I was like, dude, if I just took one of those three days and just did, I don't know, content instead, like, how much more reach would I get than even going and speaking?

Yeah.

You know what I mean? I'm like, if one whole day of content is like a month of content, you know what I mean? So I'm like, good, if I just double down that I can build the brand, I think a lot better than I would right now, personally.

Who, what type of people are you trying to reach in this next phase of Eddie's brand.

Look, on the info side, I'm not really trying to like expand. I'm just.

You pretty much everyone knows you at this point. I'd say it's not even that.

It's more about client base even or staff. Like I'm just in a phase where I'd rather just replace the ones that, you know, have the least upside with ones that have more upside and focusing on less people and going deeper, similar to you guys, but just not a publishing model. Right.

Yeah.

And that's seemed to work a lot better because now we have almost 15 offers doing multiple seven figures a month. You know what I mean?

So like dang, dude, good for you. I didn't know that. Like that's killer. So yeah, it's like hybrid. You get the cash flow and the upside too, if the performance deals.

Right, exactly right. And I can just focus on less people, less staff, less whatever upside. And then general Eddie brand is going to be more business. So you can even see like her mosey doing it. Now he's moving out of the Internet marketing.

Okay.

Like brick and mortar places and whatever. So we're even building an office to do events so that we can use events as like a pretty cool acquisition system for us as well.

Oh, okay. So just business owners making X amount of revenue per year above kind of thing.

Yeah. So we have three sectors. We have business owners doing that, we have ecom people doing that, and then we have info people doing that. The info side we have. We're basically creating consulting and coaching side so that we can still work with more info offers. Because I do not want to take more done for you. I want to limit to like 16 and never touch more. You know what I mean?

I hear you. Yeah. It'll be, it's going to be way different next five years. Obviously the creator info space and is the last five. So I hear you on that. Um, I don't, I don't have any 20, 26, I guess content goals too. But for the business owners, it just, it makes sense. Those, those people are, are worth it. And a hundred percent the leverage on something like this all we don't. We. We can maybe just even do a part two. Cause I know like both of us are busy and we gotta talk about our business, the things that we're doing. But I will take this as a test and I would love to run some ads and maybe I'll take some YouTube ads and see if I can reach that certain type of business owner. I was having fun just like getting back into the YouTube ads ecosystem earlier today. Just trying to get a sense of again training the team for the first time in a while. I'm like, oh, okay. I like where actually Google's direction is going on that platform, the ad platform there. I much prefer now relative to Facebook and all of the wonkiness and advantage targeting that to turn off. So I, that's, that's usually the plan with this is put on YouTube and we'll see like if we could get that next wave of business owners because they are all super impressed. I've noticed outside the info space it's like, looks like sorcery. What we can do, bro.

They're like, it literally is sorcery. I talked to like 200 million dollar companies and give them like two lines of advice and like we added 20 million in EBITDA because of what you told us. I'm like sick.

Right? Like, and that's, that's gotta be too. I'm like, I would, as much as I love things being hard, I would rather like increase the odds that whatever I'm telling people is going to like lead to a ton of results. Yep. And I, I don't want to do the same thing as. I don't know if you're imagining like street interviews like school mentors James or whatnot or doing something entirely different and just aim more at like Hormozi style, like long form. But either way, yeah, that's interesting to me. It's just reaching more of those people who have acquisition needs that just don't know what they don't know kind of thing.

Yeah, yeah. I think it's going to be a mix of all of it. So we're going to, we're planning on doing basically six events a quarter. One of them will basically. One of them's for local business, one of them's for ecom. One of them is for local business, one of them's for info. One of them is for local business. You know what I'm saying?

That'll be in Atlanta or somewhere else.

In Atlanta. Yeah, yeah. We got a sick office. It's. We got like.

I've never been really. I haven't like, I haven't spent any time in Atlanta. Like it's like north of Atlanta.

It's in Alfredo. So we're like 45 minutes away. It would be like the equivalent of like Scottsdale, Chattanooga. Okay. Like from the airport of Phoenix to like nice Scottsdale, like on the east. East side.

It's out there. Yeah, that's fine. I don't need to be downtown Atlanta or anything.

Pace loves downtown Atlanta.

Yeah. He loves.

He loves his soul food.

He does. And he. And I do want to stay at the Outcast at Dungeon House, like, too. Like him and Jamil did. That was super cool.

That's cool. I don't know that.

Yeah, it's sick. It's an Airbnb, dude. And I'm like, who got that one?

It's an Airbnb.

Yeah.

Outcast Dungeon House.

Yeah. Wow. It's really, really cool.

The Dungeon Rock and Roll hall of Fame legends. I've never seen this probably.

I don't know if it has the best location, but it's like, piece of hip hop history. It's pretty cool.

Oh, that's sick. This is actually their home.

Yeah. And like, I think, like, future lived in that basement. Andre and Big Boy, obviously.

No way.

That's people. Yep.

That's a good for them, bro.

It is sick. That was honestly, like everything else in this industry, industry has been super cool and there's a lot of good things about it. But the coolest thing was when we were doing well enough, where Big Boy came to our mastermind like three years ago as the, like, keynote. And it made no sense, but I loved it. So I'm hoping we can get Andre to play this loop. Like. Yeah, it's something at an event, dude.

Honestly, like, for paces pull on YouTube and stuff. I bet he's probably taught a lot of these guys real estate stuff that they would just love to come. I have other clients in real estate, bro. And like UFC fighters and crazy NBA athletes and stuff. Like, watch their stuff and buy property and like, they're like, huge fans. It's pretty cool. So I can't imagine Pace.

It's really this next phase, I guess, of just growth, even for him. We're probably going to escape the real estate industry, like, out of just sheer necessity at some point. The sub 2 offer has. There's a ceiling for, you know, selling to wholesalers. Right. Of just people who know that. I'm excited to go upstream. Yeah.

Where would you go with.

Honestly, wherever Pace wants to go. Like, he has.

I think Pace would want to go to, like, M and A on creative terms.

And we're doing some of that. We're doing some of that already. So everything funnels now up to owners club and maybe this. Actually this I never show anyone. Ace Eco. I'll send it to you. But it's currently this. Let me share. Or if you just want the video, you can look at it later. But it's him drawing as he might, as he does sometimes. And I made this into a graphic so he's. That was the first part of it. And I'll send you the whole thing. It looks beautiful. But right now everything goes to owners club. Owner's club buys businesses at the very top of our ascension for all the biz op layer and then Sometimes we have SaaS that enables someone to get a faster result on that biz op layer. But trying to, trying to formulate it so that eventually hey, trade your active income for semi passive income up top where you're using a hybrid mix of capital leverage and you know, creative terms. That's definitely where we're at right now. That's going to continue to expand and obviously there will be tiers of in certain capital classes of people in owners right now. Like someone I need to pull the clip. Someone told me the last I do marketing calls in there. Someone's like I used your advice to like buy it in like a private airstrip and now I'm having like private. I'm like whoa, that's crazy. So that's crazy land use crazy. I'm like, I want to meet some people like you guys that are going to be.

I mean bro, you could do it in anything. At the end of the day, like I subdued the businesses that I bought.

All of them. Interesting.

So like you subdued but creative finance.

Creative finance, right. You came in and yeah, you did it on terms.

I just straight negotiated on my own terms and take it or leave it. And we eventually took it.

You know dude, that's, that's how. And we structured the same thing with Shaq and Jake when they, when they took to a guexicide. The agency too is as much as I would have loved for it to buy cash like I. I'm really happy that they got to go to a good place. They structured it well, smartly still getting paid from it which is nice too. It was a win win. So to me when that deal is good on both sides and it makes sense and we didn't need the cash flow like right a windfall. I wasn't going to retire anyway. I was like, I'll just wait and take care of the teams. I want to get there myself. We'll see what ends up happening after this year of squad up. I think the vision will change depending on how, how much and how different owners club maybe is after this next year. So. But everything is going there. There's going to be no changes as far as that path except this Year people have been asking me about car washes to space recently did did found a partner in that area and he's been buying car washes as well. That segment, that's a business.

And in a lot of, in a lot of cities like for example Orlando, you actually can't get a permit for another one. Like they're limited so you have to go buy into one that already exists, for example.

Whoa. So there's some government or regulatory moat there that allows for.

Yeah, they're the same for like mechanic shops for example. So like that's also an interesting play as well. Like certain.

That is really interesting.

Yeah, I'm getting into mechanic space. It's pretty secure to say the least.

Dang. I need, I need to like get out of like only focusing on the info 100% eventually because that is super interesting to me. I just never think to do that. What gets your like head to think about like buying mechanic business?

They come to me and okay, I look at like how sick they are and some of them are fucking sick. And the operator really smart 20 years in and then that kind of makes sense. You know what I mean?

Okay. So yeah, obviously the financials look different but is there, is there like something that you're. You're a good operator. They, you don't have to be in and you provide just strategic guys capital.

Like most of these guys don't have digital systems. Right. Like they don't have digital marketing. They don't have like expansion. Like they, they don't really understand that. It's like a lot of them are on like fucking paper and pencil and like one software.

Got it. Sorry. Is it retention of customer too that they're winning? Usually when they're a good operator and that's if they're not good at act. They're retaining and getting a lot of repeat buys.

Yeah. And hiring and training well and like running the system well more than anything.

You know what I mean? Interesting. Yeah.

Repeat buys is pretty common because like if you take it to a shop, he doesn't you over.

Yeah, I'm going to them every time.

Exactly. You're sending your friends, your mom, your sister, you know what I mean?

Like yeah, you're right. The barrier for entry is like will you scam me? Exactly.

Oh, did you fix my car? You fixed my car and you didn't scam me down.

I love you. Yeah, yeah, Yeah. I was 100. I know man, but. Well dude, that's cool. And is there, is there anything before we kind of jet and talk about Our other business stuff that you want to say or people that you need right now in the biz? No, not really.

I'm excited to have a podcast where we just talk about like info stuff and. Or doing that. I think you and I can fucking brainstorm a lot of cool shit.

Yeah, I mean, yeah, that's. That's what I would love to more so than anything. Like I. I have seen so many cool things emerging this year especially that I want to like understand better myself. We have like school which has finally gotten to a point where the product has become like actually sticky and I'm seeing real MRR info businesses and communities like actually existing. Like if you go to the school games leaderboard and you look, it's cool that you can see last seven days now in rev and which is like people that are ack heavy would show up or oversee there and then you have the overall MRR of the school games. And I'm like, okay, some people are actually retaining revenue here and they're doing a really good job with community management. WAP is obviously we both love and been there. I've been there since early and their product in like building in WAP on the vibe, coding stuff and building apps is really, I think going to be a huge game changer for them and make the product interesting. Some cool stuff that's never been done. So just the all in one solution that has payment built in from the tech side and then dude, yeah, launching, launching built for babies back and making babies sleep through the night. That's probably. Dude, would you do that? If I sound like a growth operator for that. Would your wife actually be rude for that or like be the expert or would she just be like. No, I would be the subject matter expert but not in the spotlight.

Let me put it this way. If you wanted to do fulfillment, I would do marketing and we.

Okay.

My wife is 100% down.

Okay. Yeah, like I genuinely love that offer. Okay, I'll think more about that.

Think on it because I think we can brand on that offer.

Me too, man. I honestly think it's the smartest info play that I could probably make outside of the stuff that we're already doing.

Yeah, I feel the same way.

I'm going to hit someone up to see if they would be CX lead and I'll let you know.

Let me know.

All right, cool man.

Good chatting. Let's plan another one and do some info stuff for the people in the crowd.

Let's do it. What type of info stuff? Comment below if you guys Want something specific. Otherwise, Eddie's king of webinars. Bsl call funnel, low ticket. What else do you do as far as info? Right now?

A lot of challenges.

Book challenges. Yes.

I don't really do many launches. To be honest. I'm not good at those. But challenges, webinars, VSLs, lead magnets, smash.

Cool. I want to pick your brain on challenges for sure. That's. That's an area that just. We were so late on and we're getting better every. Every month.

But I ran a few with you guys and they crushed if you remember.

I know they did. I remember. I was like, well these working really well, right? Especially out of the group. Ones that weren't in the group three days and five days if I remember too.

Yeah, I remember we did a 3 day one too that we spent like less than 100k on and came out like a few mil.

I was like, okay, I'll get those case. We'll do a part two where I'll actually come with case studies prepared of stuff that we've. We've done and then we can talk over. You can say why. Why it was designed that way too. And I'll chime in because you have.

A lot of waves, some sick that I've done on that side too.

Okay, let's do that. Sweet, man. Thank you.

Travels, bro. Thanks for getting on the call.

You too. Cheers. Bye.