I Audited a Funnel Live and Found This Costly Mistake

Are we live? Says I'm live. I just made the joke on this before. That's also what Juice WRLD did before he freestyled for an hour on Westwood, so it's good precedent for my first free solo livestream. It's live. All right, all right, cool. That's where I wanted to punch. All right, back to marketing. So what I'm going to get in at— I asked my team to just basically throw me, um, funnel audits randomly. I've not prepared for any of these. So you guys have seen some prepped ones that I've done. They're pretty dope. Like, I go super deep on the prepped ones, 45 minutes. These ones are going to be a little bit faster because they're freestyled, so to speak. That's what I was trying. So this year I am 5 months in and I haven't done nearly enough live streaming. It's the only format that will work for me this year because of how busy I am. So, and there's no content calendar, which is great, or there is, you just kind of do it in order. It's like a prioritized content calendar., now for me, in addition to scheduled, which this is scheduled, right? So scheduled live streaming seems to be my, my gig so far that I'm already enjoying it. All right, what we want to do is click the first link the team made— got for me, and it should take about 15 minutes is our estimation here. So I'm going to go back to screen share and leave me some, um Actually, don't leave me anything yet. I gotta ask at the end, and I'll be making mid-roll CTA too. All right, here guys is, is why— what's the impetus for today? Um, we did a bunch of rehauling after Mastermind number 3 for GEX Intelligence. You guys can see we made $0 because this isn't my like core business. My core business is portfolio money, of which we have If everything goes right this year, over $100 million top line rev. Historically, somewhere about 20 to 50% EBITDA across these brands. That's the, you know, average range. Sometimes they don't make money, sometimes they fail. Obviously there's exceptions everywhere. Sometimes Cole Gordon sends me a screenshot and he's like 80% profit margin for the month. So anything is possible. But yeah, that's where we're at here today, guys. Like I have nothing to sell you. You know, flip on this would just be actually sharing that you have nothing to sell, but we all know what Hormozy did last year, and I'm a fan of it. I actually love when people just delay gratification and then call all the reciprocity at once. My style is a bit— is the opposite. Presell. Call it like— just presell it and then build it if people need it. I don't know what to call that yet. Build it and they will come, maybe something along that. All right, so maybe we'll sell something. If we do, please buy it. It'll be good because we put our heart and soul into everything here at Egexa. All right, so how I built a 9-figure— I haven't even used my AI yet, so we'll go as long as we can without that thing, but we'll need it here at some point. It's better at me at the stuff that I, I have hazy recollection of. So I built a 9-figure I didn't even know what page I was coming to. That is, I think, right. Yeah. What I would normally say is, but it began long ago. What's the beginning of Star Wars, Audrey? A long, long time ago. But it began a long, long time ago in a galaxy far away. Right, but for me, that version of that galaxy far away is simply, where do you want me to start the story of Agexa?

Story of Agexa?

Yeah, anywhere. I was gonna say Illinois, and that's way too far for the sake of this stream.

For the sake of this stream, I would maybe talk about leaving consulting.com, like what led you to leave.

Okay, cool, that's the 6 years, got it. All right, sweet. So I left consulting.com. I was known there for pioneering the auto webby funnel with Sam Ovens., we called it the 2KA. It's still talked about today. If you guys want, I put together a playlist of— I'm not going to talk about that today, but I put together a playlist for you guys. 2KA consulting webinar. And I'll link it in the final one of this, but basically you should be able to find it somewhere. If I look at my channel, playlist. I want to say here's, here's kind of what I'm doing, but this is a different format now. Juice Freestyles. Hey, look, I already had them saved. Aggex Essentials. Who is Nick Fisher? You'll find them all if you guys go to this, this playlist. I don't always add to it, it's just kind of curated stuff of me and the team of like maybe greatest hits type, but you'll see, uh, some of the stuff the early days with Sam, but especially I like the nerdier funnel stuff that I do somewhere. I'll show you a good one or example. So, uh, maybe it got removed. No, here, like this one. This one's a pretty good teardown. None of them are really like super comprehensive, but this one I would consider comprehensive enough to be effective. I will not be talking about this This man, I hope I get to stream with him at some point, but not today. All right. So that's where I started. 6 years later, this happened. Just know that that was a formative experience. In this video, I will not be talking about any of these things because this isn't true. 3 funnels, I think, or at least 2 funnels. Let's call it, let's call it went to 40 million with the VSL call. And lead mag variants of the lead magnet. So like, if there was probably more than two, but two core funnel types, yeah, it does still work at 8 figures, baby, still to this day. All right, why strong acquisition and marketing information beats everything. Um, no, in this video I'm going to talk about just— we're just gonna go through the funnel and make things better so we get 20 leads on calendar. And I already know we don't have time for that. I will talk about it though. No, answer 4 quick questions. Let's get it. So what type of business am I running? It's something else. Who knows what this is? How big is it? Me solo, free solo so far until you guys add a guest. Where am I at? I'm pre-rev. I'm at zero. If you had to name the number one constraint in your business right now, it's not getting enough qualified leads. Where should we send the video? Send it to— normally I'd like— I'll just use mine for now. But Audrey, I'm going to use yours since you have— actually, no, I'm going to do my own. Audrey is going to be doing magic work behind the scenes. I'm going to use mine. Nick Fisher, send me the video. This is a sick flow, Audrey. That is my favorite, cleanest flow you've ever done. That was frictionless. And I don't know if you're watching me on stream right now. Okay, so you saw way better than any ClickFunnels flow that I've ever built. So you now— that was like maybe the only thing I would say is it's, it's too flowy. Like it was too fun. I want to go back and do it again. And now, oh, reverse VSL. So I'm not even— I don't even know what the team got me into. Got it, Nick Fisher, the video. And you got personalization. Heck yeah. The video is on its way. The only critique I'd have here is just like, is this the video that you want me to watch? Cool. Then I would just say the video is below, you idiot.

Conditional. You answered so that you didn't get pre-qualified for Mastermind, but if you answered to get pre-qualified, then there'd be a second video.

So I got DQ'd. Who calls me?

Either way, you get out of this more views.

So, okay, sweet. So someone will call me on the team. I'm not going to wait. We're going to go back and do it again. Which path should I take?

Uh, is it 50K or above?

50K and above. All right, cool. Something else. Bunch of people, 50K and above. Team systems can't keep up. That ain't that the truth with me. All right, but this team can. Like, now that we have this format, this is super cool. It's like really, really cohesive collaboration now. Um, never done this because I prefer autonomy. Um, in fact, I'm sure I'll be tired after today, but this is fun. No spam. I love that. Unsubscribe any— like, I love that. It's super simple. Um, if we run ads to this, I suppose that we're missing terms, but I don't care about that right now. This is great. We're just going to be sending this to like people on social and doing organic content like this, so we don't need that yet. I don't think, but it's good practice. And I don't know what best practices are for terms. Normally I just go to a funnel that has been up and running for over 5 years that's the largest in your industry and swipe their terms, write them for yourselves in AI these days. This is hanging, Audrey. Oh.

Yeah, I don't even know what she's talking about.

Yeah, that's why we do this though. You know, you know. Oh, but you know what? 'Cause I got DQ'd and I used the same email. I'm gonna use yours now. Audrey at Agexa. You guys, if you liked this flow and page design, she's the one who built it. I touched zero of this and I will not use her phone number. I'm just going to make one up that's similar to mine. And her handle— do you want plugged? Her handle is @aandrews or something like that. Something close.

Andrews.

Andrews. My bad. That one's hanging for me too, though. So what, uh, give me the next step and we'll fix that later. You guys will see it on stream, like stream fixes it. I can actually fix the funnel in real time, which is crazy, by just hopping. It's fun. Okay, just give me anywhere I should go next. Ideally, we should get to either a cart page where I buy something or someone's calendar where I book something. No, but the thing is, is like no one was comfortable with the VSL call. Oh, I didn't do a hard refresh. You're right. Is it working for anyone else? Put in the chat, guys. If it's working, I'll skip you right to this step and you do the same flow. The flow is nice. Um, let's look at where it advances. So while they do this, typically what I do is view page source, and then I'm looking for the URL Like agexa.ai and then I'm looking at the button. Normally the code, there's no button code. What was the button language on here? Send me the video.

Hmm.

agexa.ai. Is it a godot that we're on?

Start. Yeah. Start.

Sick. Start. I like it. Some innovation on subdomains finally. All right, start the GEXA application context advances to— okay, yeah, I was gonna say I don't see the redirect here and it should be around this area. So what we do, guys, now you want to see this, Audrey, new trick, go to base64 because I see that's what you built it at. And if you guys don't know how to do that, let me go back, get the Built with Chrome extension. And you guys will probably see, if I'm right, Base44 on it somewhere. Maybe not. Maybe Base uses its own like white-labeled tech or it can't handle it, but normally this plugin is pretty good. And I gotta upgrade to Advanced. I thought we had the Advanced plan. I'll do that later, but it is kind of crucial for today, so whatever. Advanced it is. In fact, like, we had something even better than advanced. There must be something above that. It's way— it's more. Dang. Don't look. Good lord, that's risky. Can't cut that out of stream. Now we're gonna have to You know what, if canceling my credit card is the price we pay to fix this funnel fast, then so be it, because it's worse than hitting goal. It's my philosophy. Or not hitting goal is worse than having to cancel. It's way easier just to call Chase and get a new card. Don't run it up. Whoever's on this stream, use it to buy through the funnel whenever we fix this for the first time. That would be hilarious. Hopefully I don't know what we're gonna do there yet. That's just noted as exposure. Sick. All right, so what you guys would do to fix this if you didn't have anything is let's just use Manus because I like Manus these days, and if as a Facebook ad buyer I want to try to learn it— Claude's also great. Fix this redirect and give me next funnel URL. Mapping in linear sequence. All right, I would do something like that and I would have it just fix the redirect. And then if you were just hard coding this with an AI tool like Base44, you would pretend Manus is Base44. I just don't want to log Audrey out and cause a two-factor thing where me and her log in, but she'll do that in her version of the chat with Base44, which is an AI-based landing page design tool that we both really like. And we're starting to learn. We have thousands of funnels in ClickFunnels. So the idea to me is to take the stuff we know that works in ClickFunnels and make it more frictionless in Base as a way to quickly get started. And then ClickFunnels still is better at a certain stage of business and the ability to have a share funnel feature and a bunch of other stuff that just isn't Base44. But Base44 is just like, it's, it's great. And Wapp's even better when I'm going to show you guys that next, like building a business in Wapp in less than 15 minutes or 30 minutes, which is what I did over the last weekend. The coolest thing. It's like never been done before as far as like end to end. And it's because they started and got so good at cart. Same way I look at funnels. We like normally, like I would have reverse engineered from cart, but I didn't know. Like, and when you don't know, you can't reverse engineer. I gotta, I just gotta blitzkrieg it up the critical path. So That's what you do. Just imagine the website fixing itself, right? It's not going to be able to push this code. Oh, unless it has the Base64 MCP, which maybe. So add connector, MCP or not MCP, Base44. Nope. But Claude does. So you could do that in Claude. All right, where should we send the video? Now it's going to work. Maybe I'll hard refresh and we'll just use a dummy. Boom, boom, boom, boom, boom. I'll use Nick Fisher. Plus try to— heck yeah, Audrey, let's go. And you guys see, like, that's never been— to get— is that the fastest funnel fix in New Reach history? That's what I was going for. That's what, like, having me around does, guys. We fix things fast. We do everything fast when it— when we want. Kind of sprint when I want and then just coast and try to get 1% better. 1% better is not the goal. Going from 1% better from 0 leads to 20 leads, the math doesn't work. You got to go worse behaviors, what we'd call it, 10x better, right? Let's watch this sucker. 3, 2— this is such a sick edit, dude. Sell the way that we buy.

People do not—

great video asset to put there. Heels, they buy on their —getting a prospect from where they are to where you want. This was number 3. For something like this, because I know that if I focus on the process, not the result, I'm going to get the result 10 times faster. And if I do this with a bunch of people that are smarter than me, right, that have done so many more tests than me, so why would I want to do it like this? Fade out. All right, let's go. You guys aren't excited after that, I don't know what to tell you. Click the link below and RSVP to the mastermind.