Inside Alex Hormozi’s $100M Money Models Funnel (Step by Step Breakdown)

Sweet peanut butter and jelly ham sandwiches. Welcome back to another episode of Top Trends. We are super excited to be here. I've got the man, the Myth, the legend, Mr. Nick Matthew Fisher Shark. His middle name is not Matthew, but that's okay. And we're gonna be going through a really fun funnel today, one that you may have seen because it has been widely publicized. Also was super successful. Successful, I think.

How much in the first day last time on leads? 100 million leads.

Oh, yeah, a lot.

We do know that Hormozi spent a million dollars promoting the last book funnel launch, and he made a bunch of ducats more than that. So this time, he's investing 5 million on all the hoopla surrounding this funnel.

Pretty dope. I also know. I don't know if I know this. Okay. Word on the street is he did $5 million in this funnel the first 24 hours of the book launch. So that's pretty good. Harmozi, nice freaking job, dude. Crushing life.

That would make sense then. That's a heck of a payback period.

I mean, it also makes sense considering the size of her Moses biceps. Okay.

It would. So that's the secret here, is less about funnel hacking, more about bench and curls. Yeah, dude.

Straight up, winds have to align with the biceps.

Okay.

Hermozi knew he couldn't break that rule. All right, sweet.

So let's do it.

Let's dive one in. So we are looking at top trends. This is our top trends dashboard. Nick, what are we looking at?

Dude, we are looking at the best courses that we have found this year so far. We have found over 20,000 different courses in the world. That's by no counts everything that exists. So if you don't see your stuff on here, maybe we haven't found it yet, but we find pretty much everything.

We're like, basically, if you haven't made the top 20,000. Yeah, I was joking. That's okay. Sorry. Right?

We got a lot here.

Sweet. With that, let's take a peek at the Harmozi book launch.

Dude, let's do it.

All right, so, and then also, this is the top 20,000 educations. And then we track them from font all the way to back of funnel. Gives us some good estimates on what dollars and cents may have been driven through a funnel. And so that's kind of where we get some of our estimates that you guys will hear us talk about on the show.

Yep.

Estimates are just estimates, but we do a pretty good job of figuring out what the funnel flow is and mapping it accordingly. So Here is we went to ads library. 400 million money models or Mosey's running all sorts of variations. You can see here more moving parts, less moving forward. Question mark. I'm guessing that is some sort of user driven customer voice. High ticket offer, low ticket results. That's funny. Speaks to a certain subsection of the offer. Ads work. Offers work. Money's missing. These are all image variations that we're seeing. Do we want to watch a little video script though?

100%. Also cool. It's really quick if you want to scroll back up. I like how so high ticket offer low ticket results. I love that you know to call out if you're a marketer, you know what that means. And seeing it was talking to you.

That's cool.

Also that the copy here.

Real quick question.

What your email address is kind of hilarious and amazing.

Cool stuff.

A lot of static ads or static graphic ads and then some video ads. Let's do it. Let's watch a video admit.

Yeah, it's really interesting. I wonder if the kerning on this versus this they're testing too. That's some really granular testing. One layer, right. Of how it hangs.

Cool. Interesting.

Okay, let's watch some video ads. Put it on full screen here.

Little bit of vertical action.

Y.

This is how most people advertise O burning illegal activity.

Right. That would be crazy. Or mother rejector get taken down for anything.

And it would have turned it our.

Wi fi connections killer. One quick thing.

If you ever.

If you ever use money, it needs.

$200 and they say $200 and turn it into $400 and that's the game.

And what do you think you use there?

Fundamentally, if you can do that, you've built a hundred million dollar money model. Because the point of a money model is to get more customers playing less time over and over again. And the businesses that win over the long term are the ones that do that, not the ones that figure out the newest marketing hack or the newest trick or the newest hashtag. It's none of that stuff. The reason that J.P. morgan and Northwestern Neutral. So these massive companies, they've gone through multiple world wars, multiple depressions.

Okay, cool. So what are your thoughts on just the hook there? The location, the setup, all that stuff.

The actual hook I missed. What was the hook at the first line? I don't. Yeah, I don't remember either. The actual setup.

Oh, it was just the dollar. It was burning the dollar.

The burn.

That was it.

I forget the first line though.

But my eyes instantly was something like this is what most people do when they're marketing.

Yeah, right. They set money on fire essentially. Makes sense. I think that's alluding to the. The definitely the predominant belief of people who have been burned with advertising in the past and since his last book like surrounded just the marketing side and making leads. It's a direct call out to hey, the thing that I sold you last time, it's not actually the problem. You were probably trying to solve it with leads or lead generation, but it wasn't that.

I do like, I do like the prop, you know, I mean like use a $100 bill burn 100 bill. That's like eye catching. It's a good use of a prop. I think as far as the setup goes, you can see that you can have pretty successful marketing. And it. I don't know where he is. There's like a little trampoline in the background. You know, he's just living life. So it doesn't need to be some beautiful setup.

He's got a whiteboard.

Just cool.

Sweet.

Looks like we're gonna get our screen back here in two minutes after my social listening after monitors.

What in the world?

So what's what this is? We can include this or not, but every. Every couple hours or so, Devi scans a bunch of Facebook groups for our keywords like face, morby, sub2.com and creates a social listening feed of what people are saying on social. It's a really good recommendation. You should have something similar set up for your brands.

Just don't have it run on your ad break is sponsored. Yeah, just don't have it run when you're. When you're recording a podcast.

I actually don't know how to make it stop. Let me come back to my. Let's see if I can exit out your window will automatically close.

Does it really. This just seems like. Does it really just kill your computer for.

No, it doesn't. It normally runs in the background. It has something to do with the fact that we're sharing screen that is on this one right here. Uh huh. Yeah. Like I see a little orange dot. If I could get to it.

All right, we got this.

And we're back baby.

We're back.

All right, nice.

I like how the little writing thing is right where the advent of the.

Radio, television, advent of the Internet, advent of social media and somehow they still make money cow they have a better money model. And so I'm going to be showing all the things that I've learned about building money models inside of business just so you can get more customers faster. Saturday, August 16th. It's going to break the Internet. It's going to be unreal. We spent multiple millions of dollars on the event. I've got five mystery headliners that are all going to be there. They've never shared the same stage before. They probably won't again. And they're doing it as a favor to many. And so the tickets are absolutely free. On top of that, I'm going to be giving away something live. That's something that I will be charging for after the live event. And it's better than nft. It's less than a bitcoin and every single person will get one because you got to be there live. So click register. I'll see you there.

All right, Sweet. All right, so let's go backwards. What do you think of the cta? Click register and we'll see you there.

That one's clear.

Cool.

I like that. CTA is good. What do you think about. He did some things in order to get people to the live event, obviously. So now we're going add to live event. Live event will be the launch is what it sounds like. And then he mentioned a couple things for that live event. What do you think of those?

Yeah, those were good. Two hook to the ends, one rooted in authority. You're going to have five special guests, so those are going to appear. I'm guessing throughout he mentioned another video I saw. You'll. You'll never. You'll have never seen them together before, so it'll be unique. You'll be there. It's a once in a lifetime event. You don't want to miss it. Leading into fear of missing out. And then the other hook to the end being giveaway. Yeah, the giveaway. Less than a bitcoin, more than an nft. So going to have to figure out what it is. I freaking love it.

But it's good. Yeah, it was good.

It was super good.

All right, so let's go ahead, let's keep going. And I'm going to use this one.

And click through the funnel.

Yeah, let's do it. So that was pointing to an event. Is this one also pointing to us for us to register? Claim your free pass to the live event.

Yeah, yeah. And he said register. Right. So like barely any incongruency there. I would say it's negligible.

I like this YouTube live book launch. She's done this once. This is the second go around. August 16th. What I think is interesting to see is marketing right now. It's August 4th and so that's like a 12 day lead time.

That is.

That's a long time. Normally you're gonna see some fall off for everyone that doesn't, you know, doesn't register within like the four days leading up to it.

Correct.

A long time.

It's a really long time.

It'll be interesting to see when we.

Do register for this if it puts us.

And it's free. So that's cool. Pretty. I wonder if it's going to have us go straight into the book funnel right after we register or if it's going to wait till the actual event. Let's check it out.

Let's check. All right. We also.

Four surprise bonus gifts. He said five or. No, he said one actually.

Hop back.

Do you mind hopping back? Sorry, dude.

Okay.

Four surprise bonus gifts. Claim your free pass to the live event. Event starts in 11 days. That's cool. 100 million series is over. That's crazy. Yeah, that's bananas. Nice job, Alex. Freaking killer. Attend 100 book launch. What are your thoughts on this page?

My eyes immediately just went down to this disclaimer which is not most people. I was like interested in how he added Leila's results are not typical too both of them. They must both be an ads.

Ads point to this.

So they're using it as a, you know, funneling all acquisition efforts into this. My first thought is this quote's great headline. I love that.

Yeah, it's awesome.

It's great. That's great. In my Subjective opinion here. YouTube alive. Love the like the idea of it being live here. Book launch event. Right. Event starts. So like they have the date up here. So you don't get it twisted. They'll probably have a calendar invite on the back. If I remember right, event starts in this. The countdown timer. Social proof authority in the fact that the surprise bonus gifts allude to the fact that people are coming on here. There's just a lot of great conversion elements in general.

I also like to keep it in the middle of the page. I'm sure it'll look good on the phone overall. Really clean. What's it built with? Is this built on click funnels or.

Go high level or let's see. Looks like Klaviyo. So maybe Shopify. Potentially interesting. Yep. We got Hiros on there. We got convert for AB testing. We have Google Analytics and he's using HubSpot's ecosystem. Yeah. HubSpot Forums, HubSpot Legion. So potentially a HubSpot page. Hard to know but there could be.

A few things that yeah, he's calendar calendly on there.

No, job form's not currently being used. Okay. Or maybe it is. It's just down here. But yeah, calendly you saw first promoter for affiliate signups, which is you guys will see. But it should be the last step in the funnel when I went through the first time. Yeah, Shopify this. Shopify is the CMS lms.

Okay. Nice. Interesting.

Yep. Cool.

All right, let's.

Let's click through.

Makes sense. He's selling a physical book, so there's some. Yeah, that makes sense there.

Yeah.

Register now. Looks like it's like got the little cute penny thing. Yes. Clean my spot. I like that copy. The buttons are big and attractive. I want a VIP ticket. Oh, that sounds awesome. Let's click that. I wonder if that's an easy upsell right off the hip hop.

Let's see. Do you own a business?

See, I do not. Yes, it makes more than 500k per year. Yes, it makes less.

Which. Which path do you want to go more?

Because I want to see if they're in calls and I want to see they're definitely going to upsell us on a VIP ticket.

Interesting order bump because this one has no, like, no actual functionality right now other than maybe what happens on the next page. Yeah.

And I really love. I just say yes. I commit to it. I feel like I'm already getting a VIP ticket and it's going to probably take me to where I have to buy it. Let's see where. What path this takes us on.

Cool. We got a video.

All right, click here to pre order and give VIP for 29.99. So 30.

This is. And this is a different funnel than I went through originally. Oh, this is great.

Congrats. You were successfully registered for the Bookwatch.

Let's let that load because our wifi.

Yep. All right.

Let our WI fi sucks. We're changing the WI fi in the office, guys. Okay. We got like 14 different Wi Fi's running right now.

To be fair, this is a padded soundproof room in the middle of our office. So it never works out really well.

Yeah, we gotta work on that hard while this business. Why you should upgrade to VIP. All right, sweet. So this is a pitch for VIP.

Yes, it's. Yeah, just 30.

When a day in Vegas instantly get entered in a giveaway to spend a day. Okay, scroll down to the very bottom because anytime you do a giveaway, there's a bunch of additional freaking rules. It doesn't look like we added anything to the disclosures.

Giveaway terms here.

Oh, giveaway terms and conditions he's on. Let's go baby.

Boom. This has got to be the only YouTube video where we're gonna dive into the giveaway terms.

We don't have to. Okay, but just say you want to do a giveaway. You need terms and conditions. And depending on where you're putting it, like you put it on tv, you got a whole rigmarole stuff that you have to set up and register.

D Look at this. He must have started advertising July 2nd.

Oh, and they added end August 16th. Overall, this is really buttoned up though. I'm impressed. Like we got the dates on there. It looks good. All right, let's hop back.

All right, let's do it.

We got frequently asked questions. Got a little cute note at the bottom.

Most likely these are rooted in questions. They got the last two book wrong would be my guess.

Internationally, when will I get the book? Is it a. Okay, sweet. I like this.

Uh huh. Me too.

And then is the book included in the VIP here?

You know what, that's really interesting because it should be really clear that it is or isn't.

Oh, I think actually I think they're pitching it as like buy the book and then you'll also get vip. Find that button.

But I. But I can't really tell from this page, like without watching this video. It's not inherently clear that you're getting the book as the launch event.

Then it says click here to pre order and get VIP for 29.99.

Okay, so I think they're combining it.

They're combining it. But then it really goes to why you should upgrade to VIP instead of like, hey, you're getting the book. Yeah, yeah, exactly. So one, the first one is win a day in Vegas. Scrolling a little bit for me. Which some people would just buy that Bonus two, guaranteed priority copy. That's where you realize you get the book. Bonus three, a private VIP live stream. Backstage pass.

Cool.

These are awesome. A free ticket to separate post launch.

Virtual separate from the riff raff. I love that line. Whoa, dude.

Dang, dude.

Now I feel like I'm going to be flashed like accordingly if we don't upgrade to the IP Go.

Sweet. I wonder if he filmed. I wonder if they did this event in Eric Wor studio. His own studio.

Or he did it in Eric Wor's last time. I. I didn't know that. Yeah, it was in Vegas this time. I don't know.

Okay, interesting. All right, sweet. Probably I would assume. Sweet.

Yeah, it is one of the only setups in our industry like that, so you got to see it firsthand. It seems pretty impressive. Yeah.

Barry and Blue have one, but it's a little bit smaller, so. But still really good.

Okay, go for it.

All right, Congrats. You were successfully.

Let's see, did it load properly or should we go small?

You go shop.

Registered for the book launch. Make sure you mark your calendar, write a sticky note or send yourself an email reminder to be there live. I'm also going to be giving away something crazy to every single person who shows up live, which I'll tell you about in just a second, people.

Is it really in that box? Stop doing that. So it's at five. That's. It's freaking. Yeah, it's definitely not. But it's a great prop, right?

If you see when it's everyone that shows up live, it's gonna be a digital asset, almost guaranteed. Right. I also like how he used NFTs and bitcoins, but it's not gonna be in that box, that's for sure.

Version of it.

But to show again, good use of a prop here to show actual value, something substantial. It would also be hilarious if you actually shipped out that box, everyone. I'd be like, holy crud. But I like it.

This is great, right? He doesn't have our shipping address as of now, so it would be tough if he did that with also that. Yeah, you would have to ask it for it at the end, but yeah, this is great.

Got it.

So make sure you're there. Now, on top of that, I want to give you four amazing bonuses if you simply pre order a book by hitting the button below this video. Okay, now we got instantly.

So congrats, you're coming. There's going to be a reason for you to come. You can get a free gift. So if you're in for that, you're in. And then, hey, now let me go back to pitching you, which is what this page is about. It's beautiful. Love it.

Vip. Which means, number one, you'll get automatic entry into a raffle we'll be holding live at the Lodge to randomly select 10 VIPs to fly out to spend a day with me here in my headquarters in Vegas. Number two, you'll get a priority guaranteed hardback, which means you'll get your copy before anyone else does. So you'll be able to use the tactics first. Your order will be marked as priority, even ahead of the people who buy live at the launch. And so you'll kind of cut the line and avoid the delay. On top of that, you'll guarantee your copy. I think we have a 5050 shot at selling out. So think of this like book insurance. You'll know you'll get a first edition hardback no matter what. Number three, the moment you upgrade, you'll get a private VIP livestream backstage pass separated from the general Internet with chat enabled to submit questions live to me and my five mystery headliners. Plus a high resolution recording of the event in case you have to step out to get a drink of water or something like that. Number four, and this one's a doozy. The $100 million launch workshop. So I'll be sharing my process to launch anything for yourself. And so whether that services, it's new products or it's just a division, it doesn't really matter. And I include for us all the sensitive data, the behind the scenes of how this all works from this actual launch. And so this is an additional live VIP punch in, punch out, pleasure, then unchat.

Those are all.

I also give you the high resolution reporting as well. So if you figure you're going to get a copy of the book either way, you might as well get it first. Get it guaranteed. Enter the raffle flat here. Get VIP livestream backstage pass, submit questions directly at no extra charge to me and my five mystery headliners. Plus get a ticket to the $100 million live virtual launch event where I'll explain how to launch anything. So if that sounds interesting, go ahead and grab a pre order now by hitting the button below this video and if you needed it clear young. The good good of helping my warehouse guys out, which they would really appreciate. I forgot to mention, after you upgrade, you'll see two new offers I've never made public before. And the reason I'm making them is that each book I wrote, I tried to make a phonetic book, meaning the book demonstrates the ideas contained within the book to prove they work.

If you watch this, I don't give you I'll sell you on what's up. It's like basically like, hey, if you watch this, I'm going to give you a prep for what I'm going to sell you on. In fact, how this is eight minutes. We're 2 minutes and 2 minutes and 30 seconds in. This is where most people would end this video. Yeah, because he's already pitched you on what's he's trying to sell on this page. Now he's pitching you on not just this page, but what he's going to sell you in on. The next page.

Right.

Which is actually really interesting. I think that's unique.

It is.

I also think it's interesting, like sometimes we think that you got to do one take wonders for these things to be beautiful. Every time he punches in, punches out, punches in, punches out, that's the editor cutting this video together because there was a, you know, he stalled or didn't. It wasn't fluid or it wasn't fast enough.

Right.

And so I think that's also just not. Not that useful of a call out, but something to remember. Like, a lot of times we're making these, unless someone is in. Is a creative or a content creator, they're just going to watch this and be like, yeah, that was super fluid and beautiful. They're not going to see any cuts.

So, yeah, this will sound a good post production. All right, sweet. So, yeah, now he's telling you about probably the journal or whatever, the companion book that's going to go on.

But I love. I love that he. He's literally got another four minutes here where he's going to pitch on the next.

Me too. Like, it's way, way, um, like the length of video in order to sell a 30 thing is typically not 8 minutes or whatever. This is going to end up being.

Let's. And this is so far so clean too. Let's. Let's cut to like the last 30 seconds, man, and just see where.

How he lost a recording of the entire event. And number four, an extra ticket to a $100 million launch. Live virtual workshop. I'll explain how I launch anything and how you can use the same model for whatever it is that you sell. So just go ahead and preorder a book now if you want all that stuff.

That's an Ascension, Encore, VIP or something like that launch, I think. Yep.

Yeah.

Other bonuses, my ECQ ads handbook and my CQ closure.

That'll sell something.

But 15 more copies for friends by ticking the box at checkout.

That's what I'm pumped about. That's why I got the upsell on the initial funnel.

Just buy 15 more copies.

Is that what it was? Yeah. That's essentially a vote. But you don't actually have to do that. You just buy the upsell amount, the equivalent of the value of that many copies.

Understood. All right, so let's. Let's keep cruising. I like this. All right. And it shows you buying and shows you clicking like it actually walks you through. Freaking beautiful. I love it. I love it.

Here's what you're going to see here. You're going to move your mouse over to this click.

Exactly.

And then you're going to buy 15 more copies. And you know what? We just might do it again. I love it.

All right, cool. And so it looks like they've got. Let's see.

Shop pay. Hey, yo. We're going to send this somewhere else. Going to send it here.

Oh, boy.

All right. We.

We've already bought a lot of these, by the way.

Yeah, we're. We're homo's best customer now at the. We're. We're ranked number one in his lead scoring. He's like, get these guys on the phone right now.

Just keep going back and buying copy.

Huh? All right, sweet. So we got this. We got standard shipping versus. I didn't see this last time. Nope, it is just standard shipping.

Standard shipping.

Pay now. Can pay in installments.

I like the little. Why over a million customers. Trust Alex. Trust Alex. Horoi.

That's cool.

Sign me up for news and offers from this store. That's cool. Yes. Add ack. Advertising ad closer handbook plus 15 more books for 500 bucks. That's a little check mark. And then you can also continue as guests or check out. Is this the only payment option here?

Is there a. There is this installment payment option that's.

I'm just curious if that. The installment payment option. That's all. And say pay 15 days with no interest or fees. Paying two installments of. Okay, so like actually that might just be his own internal financing. That's not clear in our.

Yeah, not nothing. Nothing pops there. I still get the payment methods of all of these.

Oh, Chase. Credit cards can't be used.

Wow. Okay, so there is something there.

So there's some back end financing.

It's weird that it's.

You can't see it on the front. Do you want to look what I built with and see if there's any.

Yeah, let's check here. That is interesting. I haven't seen that.

It's a firm. Clarna.

Shopify. We got.

No, I think it's probably just. Maybe it's just an in native for.

Shopify then you know it's interesting.

Go back a little bit lower. You're almost a payment.

Shop. If I pay. You're an easy end.

Never mind. Not helpful at all.

Shop pay though. Maybe it's a. It might be something built into shop pay. Yeah. Gorgeous.

For Sienna.

Yeah. That's for chat, most likely.

That's cool.

All right. Well. Yeah, that's interesting. What's interesting to me is it doesn't Eliminate chasing everything else. Amex people typically have more money and are likely to pay on pay. Wonder if it's just him hedging his bet. If he's self financing, it's really interesting.

Let's do. Let's do pay now and then I think you could probably. Yeah, let's buy it and see where. Where it takes us.

All right, sweet.

I don't think you need to add the.

No, I already did. We'll add 100 now.

I know, dude.

We're in.

Your order is confirmed. Okay, nice.

Whoa. Okay, here we go.

Let's see what we got.

Upsell video one. He's going to try to get us back in off the.

Missed the 15 books.

Yeah, yeah, I did.

If you're seeing this video, it means you upgraded to vip. A couple quick housekeeping items. Number one, your pre order was received and has been sent to the warehouse for first out shipping. Next, if you chose to buy additional books to get the ACQ Ads Handbook and the ACQ Closer handbook, they will be in the same box as your priority order and shipped to the day the event goes live. On August 16, 2025. You'll get an email with a code to get.

Dude, you know what's interesting? While I was watching that video, my eyes actually drifted from the video up to here. Wanna win a free day with Alex? Which is not the same language as CTA here for the oto. So. Yeah, that's true. I wonder if he's giving you an out because he's like, yeah, you know the thing that was basically order bumped on the page before. Now I'm trying to sell it to you again. Do you wanna advance through the funnel faster? Cause you really thought this through.

A lot of people. Also scroll to the very bot. See if there's an easy way to get to move forward. You want to scroll all the way down.

You're right.

Yes, I want to win prizes.

Yeah, no, he's not giving you the typical 12 line of Arial silver font.

Yeah, the tiny little thing down there that's like, no, I don't want to have fun. I'd rather be poor. Yeah, that's literally what your standard like want to be really awesome and amazing and it's like a big button and then the tinky winky little button. It's like, I guess I just suck. Don't. Or whatever. You're like, whoa. All right, okay, sweet. So this is like win prizes by referring friends. So again, giveaways, that's what first promoter was in there for.

There is A lot of out links here.

Let's see what else. So if you have any issues, chat here. Additional items you purchase, your pre order was received. I think that if you're seeing this page, it means you upgraded to vip. I love the fact is this. Okay, so we got chat is this like.

This should be gorgeous. Like when I saw it on Built with it should be gorgeous. Who is a. They're. They're good at this type of thing. Could be some sort of Shopify plugin, but most likely it's. Yeah, right here. These guys.

These guys.

Which yeah, they're a great solution if you're using Shopify. We don't typically use them. The most common in our. In our ecosystem typically are going to be like the intercom, the drifts.

Cool. Wait. Want to win free prizes? So a little pop up. That was what, a minute in two minutes in something like that?

I didn't even notice that it popped just now. But yeah, something like that.

Here. Register for air, sideshow people. You could win this cool stuff. Private dinner, yo.

Whoa. So we didn't even know about the private dinner, right? You didn't mention that, but we didn't know about this. Ish. It just wasn't framed as a Fireside chat.

This is cool. So let's. Let's exit this move shoe for a second and Scooby Doo back up to the top. And then we've got.

Okay.

Apple Calendar. Google Calendar. That's awesome. You can also automate that so it'll just instantly invite them. But I like.

You can double add more commitment if you add it just in case.

Yep. Then scroll up to the top. Do you want to right click this link and see if we can follow that?

Do it. Yeah. Here we go.

Refer attendees. Okay, that's just. Everything's leading you to referral. Let's hop back really quick and then click on this guy. So when you click add to my order now, we might end up buying it again.

Dude. That might have bought. Okay, cool. No, it didn't.

So it takes you back here and now.

And that was. That was pretty high integrity for Hormozi. He could have OTO'd one. Click OTO'd us there. Yeah. And I wouldn't have felt that bad about it. Like, it would have been a little misleading. All right, cool. This is good.

So it takes you back to the checkout page. Let's hop back and look at the affiliate stuff. Yeah.

All right.

The top 10 affiliates get. Oh, what do the top 10 affiliates get? One on one side. Okay.

Okay, so this is something different than maybe the random selection, but possibly not. It might be that it's not so random.

Potentially. Yeah.

Right.

Wait a second here. The exact same giveaways. Some people might be confused. Like, wait, is this like a chance?

Yeah. Is there two trips? Acquisition.com. one you get a Fireside Chat. Maybe one you just get to shake their hand and leave.

Yeah.

I don't know.

I think it. It gets a little bit squishy when you're like, there's a lot of freebies floating around here. One of them is like, for me just showing up. The other one was for me doing something else. There was four others for something else. And now there's these for referrals. And then one of them was like, sweepstakes. So I can see some people getting confused, but me too.

The offer is getting a little convoluted.

Yeah, but it's.

I mean, basically it's like there's a bunch of really cool stuff and you should want to participate. I like that part.

Okay.

I also love the font. I love how clean this is. I love it. There's barely any copy. I mean, like, it's really like, read what I want you to read.

Correct digestible. Yeah, dude.

Super adjustable. Again, this would look really good on a phone. So I love all that. Anyway, it's 10 people also get automatic entry for a Chance to win one of 50 extra workshop spots. High quality recording the entire day. Free unreleased audiobook.

That's interesting. I don't know if I've seen this before. It's like a feature essentially of a launch. Get a HQ recording of the day.

It's cool. Like, that's better than just recording. And anyone who simply registers as an affiliate gets behind the scenes, play by play. There's a lot of good stuff in here. These are great bonus ideas.

Yeah, they are.

They're also tiered really nicely.

Very coherent with the offer.

Yeah, they're tiered really nicely too. Like, the more work you do, the better it is. But I still feel like, oh, yeah, this is good enough for me to want to sign up and give that to.

You know, I love black books. Going to give that to Brandon.

This is black, dude.

Plug and play. Emails that drive conversions. Sick.

Yeah, this is really good. Okay, so let's. Let's try join the affiliate program. See if it takes us to first promoter affiliate acquisition. Sign up and then you can sign up.

Then you can sign up. I just signed up for the first time. I went through the funnel. All right, let's see the portal.

Yeah, let's, let's. I like to see it. So now the next step here we can. If we want to hop into the portal, that's cool. Or you can just, you know, you can just log in.

Yeah, the portal. The portal wasn't anything crazy. It's first promoter. So it's going to look like any first promoter sort of page with a little bit of customization that he did.

Do they prompt you to get into a group or anything like that?

No. And then I think I gave my referral link to like, you and Sean that one time, and I was like, hey, if you guys buy it, buy it. But no, there wasn't any sort of nudges that would inspire the affiliates beyond what I already did.

Okay, cool. So it would have been all right. So.

All right, maybe I didn't though, because I would have used that email, most likely. Let's see.

You did send me. You did send me the affiliate link.

Yeah.

You got somewhere?

Yeah. So it should be okay because, like.

I mean, we run an affiliate program. If you can drum up interest and really get your top affiliates, which I guess we weren't. Maybe why. That's why we weren't getting messaged, because we didn't really do. Yeah, right. And we.

And we probably won't. I think Hormosi will be just fine on this without affiliates.

Text notifications would be cool, though.

Yeah. But.

All right, so this is. I mean, that's pretty much this funnel. Now the next part of this is the actual live event. Right. Which maybe we'll be able to catch August 16th and then talk about too. Yeah, that'd be a lot of fun. But so far in this funnel, dude, we got to rank this funnel, bro.

Dude, one of the best ones that I think we've been through. This is the best.

This is definitely the best one. I think it's exceptionally clean.

Mm.

What were your favorite or. Okay, one to seven. Dude, what would you give it?

Oh, one to seven. I'm gonna give it a six. There's the convolution on the bonuses is the only thing I would really change is just making it more clear on the actual flow. But I love, love, love that it ends with the affiliate program as the last OTO on it. And it doesn't try too much. I didn't go through like three different order stacks. You follow the good clear bonus stack of live event book bundle, give you more of what you want, give you the behind the scenes, give you status and access and some exclusive look ins. If you're a fan. And then ends it with cool, now tell your friends and all it's going to invite you to do stuff those. Yep.

Heck yeah, dude. I'm giving it a seven out of seven because yeah, I believe in people, you know, getting 100 every now and then. And I felt like this was freaking quality execution, dude. When I saw that giveaway. Freaking disclosure, dude.

Yeah, that's what, that's what took it to a seven if it didn't have the disclosure. Yeah, bro.

And the dates were in there. That's button up, baby. But no, honestly that's. I mean that's kind of a joke. But the thing it being really exceptionally well done. I think that's absolutely true. And I think that I loved even the detail of the videos where you give a very logical. A lot of times people jump too quick into pitch the one time offer and he did a really nice job of being like, hey, cool, let me. Yeah, and let me confirm everything you just bought and tell you you're awesome. And then I'm going to say, hey, here's some other stuff. I felt like there was a good nuance of like all the tried and true stuff, true stuff in there and then a couple different things that were unique to Alex. Like pitching the next couple bonuses on the same page in that longer video. That doesn't happen a lot. I just feel like there's a lot of. It was all the basic stuff that you put on a checklist to make sure done in order to launch. Good funnel were done and then there was. There's some extra stuff there. Graphics were nice. So going, going seven out of seven.

Sweet.

Don't tell Alex, bro. He asks it's a four.

All right, all right.

Four.

If he asks, I say it's a four. Can do much better. I think you'd want to be pushed. Cool. I'll close this by saying last time we did one of these videos top trends, we gave you guys, we told you guys, we're doing a free mastermind in the office and to drop golden ticket in the comment links. We're not going to reveal who we're picking here today, but go ahead and do the same thing. If you want to be registered for one of those free tickets. If you're in the top 1% people that we've been breaking down your funnels, you're already invited for free. Our goal with this is to learn from the best and brightest in our industry and to further arrest on the shoulders of giants or whatever that expression is. I screw it up. Every time. However, this mastermind is going to be a doozy. So if you want an inside look on what's going on the top 1% of info people comment golden ticket below. Anything else, just you guys rock.

Thanks for being amazing and we will see you guys cool in the next podcast.