Nick Fisher argues that physical attractiveness directly boosts click-through rates, and recommends photoshopping your face or using beauty-scoring apps to increase symmetry. Marketing courses focus on hooks and messaging, but ignore this simpler lever.
In marketing, attractiveness is crucial for capturing and retaining attention. Like, if you break it down into like Darwinian, like when we say you have to get attention, you have to retain attention. Attraction is definitely one of the, like, one of the key factors. So someone just looking good does help. I. I've always joked about this. There's this, people use it for dating, but there's these looks maxing apps on your phone now that will just scan your face and analyze it for symmetry and beauty score and a bunch of other things. And if you wanted to, I'm not saying you should do this, but if you want to get better ctr, you just photoshop the face, run it through looks maxer until it's more attractive and that will just get a better ctr. You'll have a better chance of getting attention if you just look more attractive right off the bat. The unfortunate truth, no one actually teaches that in marketing. They're like, yeah, the way to get a better CTR is you got a, like some sort of viral hook right in the beginning. Or you could just make yourself look better.
