Short excerpt from a YouTube video in which the speaker (Jason Fladlien / presenter) recommends using multiple ‘closers’ who rotate—each closes for ~10 minutes—to break pacing and prevent audience habituation. The speaker asserts cycling among different closers is more effective than a single person closing.
I find the more closers you bring in, the better. Because, again, nothing else. It breaks up the pacing. No matter how good you are, people can only listen to you for so long before they habituate what you're saying, and then they start to tune you out. So if you close for 10 minutes, then you bring in closer to. And he closes for 10 minutes. Then you bring in close at 3 and she closes for 10 minutes. Yeah, it's. And then you cycle back through head. Second wins. Yeah. Yeah. That's more effective than any one person closing.
