Nick FisherNew Reach · Co-Founder at New Reach & Agexa

Running an ad for 672 days in a row?

18 Jun 2026 · 1 min

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1:05

In this video, performance‑marketing specialist Nick Fisher walks through a step‑by‑step process for evaluating the ad library of the Performance Golf Brand. He emphasizes filtering for the longest‑running ads—highlighting a 672‑day‑continuous campaign—as a proxy for high‑performing creatives. Fisher advises using the platform’s filters (All Time, Newest, Longest Running, and format‑specific like videos) to surface the most relevant ads for amateur golfers. He recommends saving standout thumbnails and videos to a swipe file, reviewing the top four for trends, and then cross‑checking current popular creatives. The overall strategy blends proven, long‑term performers with fresh trends while focusing on competitor analysis to inform media‑buying decisions.

Chapters

Here's what I would do for you. Okay. Is Performance Golf Brand. We would take all these ads instead of newest, I wanna see longest running. Why? I wanna see the ads that have worked for a really long time. Like they've been running this 672 days in a row. That's a long time. That's a long time. It's hard to media buy with one creative for 672 days. Like this thumbnail. So therefore, like, 'cause we don't know which ones are his best ones. I don't have ad account access, nor would I share it on this. And even if I did, and this creative, I'd be like, save to my swipe file. Then I'd do this and I'd do probably the first 4. And then I'd see what's trendy right now. New. And yeah, just going back here, then I would just go not brand specific, but maybe all time and just look at the best, most relevant things that they have for amateur golfers. But again, that cleared. It's best to go to the comp. So for my marketers here, you would want to go all time, newest, longest running, visible. And then if you want specific stuff and filters, you can format by just videos. Okay.