Excerpt from a YouTube video discussing whether to pause a successful marketing campaign when salespeople are temporarily unavailable. Speaker A argues against pausing—weighing the cost of stopping a "well-oiled" winning campaign (risking loss of performance when restarted) versus letting it run and capturing leads that sales can follow up on later.
I actually, I actually don't do that. I don't know, this may be something we disagree on. I don't know. But they were like, hey, yeah, they're like, hey, the sales people are going away for a couple of days. Should we turn it off? And I'm like, yeah, but what's, what's the cost of turning off a well oiled winning campaign for two days and then turning it back on and then it doesn't work again or it's, it's up for a week versus just letting it burn for a couple of days, still acquire customers that the sales team can still call and then work those leads.
