Nick Fisher explains why watch time matters more than counting touchpoints. When a platform anonymizes view data, you lose the ability to track individual interactions, but measuring minutes consumed before purchase shows which content actually drives buying decisions.
Seventh level actually did this on their own. So I told them that you guys.
Are probably the only ones who can.
They brought their content and their challenges and their lms and their community all into one roof, and they can actually determine now an average content time consumed before purchase, which are like watch time consumed, which from a low ticket or community to high ticket. Correct. Because that's really, really hard to do.
If you're running.
Your challenges on YouTube and all of your. All of your, like, organic or your view rates and your watch times are anonymized and you're just losing. So you end making these rules that I don't like, which is like, it takes seven or eight touch points in order for someone to, you know, buy, which is. Which is better heuristic.
Than nothing that.
Informs you we're targeting. But it's like, what, like, type of consumption matters. And yeah, basically I was like, this makes me happy.
Because I always knew it was probably.
It's more about minutes of consumption or hours of consumption before an offer is likely to close than it is about, you know, any.
Indiscriminate touch point.
Yeah, yeah, 100%.
