Taking a look inside a 16,000,000 brand

We just in that multiplayer stream setup in person, probably the first time that's happened on StreamYard history. Hey, we're gonna find out. We're streaming horizontal on X, vertical on IG, and we had a custom intro video. We had, we introduced a lot of complexity on this stream. This is stream number 3 for the day, but, uh, important to learn this stuff. All right, so That being said—

$16 million golf brand.

$16 million golf brand that we are going to be going through that specifically teaches people, as far as we know, on the front low-ticket offer, how to fix their slice. If you guys have heard of Hank Haney on the golf side, amazing. Internet on my side, the audience has no idea who that is.

He coached Tiger Woods.

Coached Tiger Woods, baby.

So if you don't know golf, you know Tiger Woods at least.

Yeah. I had a really good Tiger Woods joke that I wrote for this, uh, right before, which was, uh, when Tiger crashes his car, does he, uh, fade it or does he slice it? Let me know in the chat.

It looks like he drew it last time.

He drew it. Yeah, he, he drove it faded is what it looked like, actually. So, uh, let's get into it, guys, and show you— maybe you guys recognize this brand, Performance Golf. Good friend, name is Brixton. Um, founded this company, as far as I know, or at least is the CEO and operator, and overall has this thing dialed and a great product and community. Back in the day, we ran ads for them. This is some of the ads library that we look on the backside of. Just a fancy way of saying these are the videos that get people excited about the brand, right?

Yep.

And we're going to start with Hank Haney himself. Alright, now I have to play it.

I was gonna say, can they get audio on that?

Yeah, so now this is gonna be the trickiest thing. We're gonna have to watch it mute and then we'll actually read, which isn't gonna be ideal.

So basically, I mean, yeah, what he says here is, in 5 minutes I'm gonna teach you how to hit a draw.

Yeah, and specifically he said the feeling of a draw, which— The feeling of a draw. And I was like, Brandon, why is the feeling of a draw what people want if they have a slice problem?

Yeah.

Or we don't even know that yet.

Yeah. Well, he says that, but it's like he goes deeper than— the average golfer usually is going to slice the ball or like the most common miss in golf is slicing the ball. So in your head, if you're like, hey, I'm slicing it and you could hit a draw, you're giving the result is the exact opposite. And in your head you're like, nobody's going to be like, I'm going to teach you how to hit the ball straight because that's just like too simple. If you can hit a draw, you're like, okay, it's going to go further. It's going to roll out more. You're not only fixing me missing right, but I'm going to get more distance out of it. And if I can hit a draw, there's no way I hit a slice anymore.

All right, riddle, riddle for you. If I'm a lefty golfer and I'm on a dogleg right, do I want to hit a draw or fade?

If you're a lefty golfer and you want to hit a dogleg right, yeah, you're going to have to hit— man, you're going to have to, you're going to have to hit a draw because you're on the other side of the ball. So like, for me, I would have to hit a fade with a dogleg right.

All right, sweet.

So you're hitting a draw.

I'm just throwing in some random. I've never done multiple different audiences. We got marketers and stuff over here and then golfers on the other side. This is sick. All right, so that is like where we start and eventually it gets to this page. Let's say kill the slice, keep the speed. What about this headline stands out to you?

Kill the slice, keep the speed. So I mean, everybody's different, man. Like I don't hit the ball very far, but I have a high smash factor. This is all numbers and like different stuff here.

Like, say that again. You don't kill the ball.

Yeah, I don't hit the ball like my ball speed is not very high. So like when it says keep the speed, that doesn't really apply to me because I don't have speed, so I don't care.

So kill the slice by smashing the ball, not your burger.

Yeah, there we go. I mean, why not?

You know what I mean? Take one. That's not a very good headline. Kill the slice. Yeah.

Kill the slice, even smash the ball, because keeping your speed doesn't apply to everybody. Yeah.

Like, for example— Kill the slice? No. Like, something like that. Like, people have it. Have you ever had a slice, I guess?

Yeah.

Oh, yeah. Okay, so how did you kill it with knowing that you had to just—

So there's a— there's a variety of different things. Like, in this, a lot of the time they're teaching, okay, if you're hitting a slice or a fade, your club face is open at impact.

Okay.

Open would be like it's tilted back towards you.

Yeah.

And that's going to be an open clubface. Now, that's not always true. Like, you could hit a fade because you're just aimed wrong. Yeah. Because you're swiping across the ball, you're bringing it back.

Catch fades in any sort of—

You could, dude. Everybody could catch the fade. It's true. You know, but to fix it and like how I get over it is swinging my hand across. It's called like a handshake.

Okay.

So a handshake, if I bring Yeah, with a hand.

Sexy but good.

Kill the slice, smash the ball. The handshake method or whatever.

The handshake method.

Okay. So the idea behind that, and I think they'll be able to see this on camera, is like if I bring a club back and I wanted to not have an open face, I can't shake your hand if I go like this.

Oh, that's cool.

So if I'm here, I can't shake your hand. I have to turn the club face over and shake your hand.

Okay.

If you had somebody in front of you, So that's your unique method. That's mine.

That's what I like. That's what I was trying to get to. So whenever I see a headline, like if you were to teach someone, so you do, like you were coached for how long?

I mean, so 25 years now. Yeah.

And he tried to go to Stanford, but Tiger Woods said no or something.

Yeah.

I wanted to go to Stanford because that's where Tiger Woods—

Yeah.

Didn't get an offer from them. Like probably the only California school that didn't offer me.

Yeah.

So I ended up going to Cal Berkeley for a very short-lived time. Uh, not ideal. Was doing a lot of crazy stuff. First freedom.

Sweet. So, and I brought him in here to be objective because I know and like Brixton, used to like help with this, um, offer years and years ago. And you've never seen this before, right? Or been in this? Weren't aware. So you weren't— you probably start getting their ads right after this. Yeah. So like, for you, instead of like killing the slice, you did kill the slice, but it's by smashing the ball.

Or kill, kill the slice with the handshake method.

Yeah, which isn't like—

thank you.

Like, now that I know, and then I would try to find a sexier way to say that by swinging slower, not faster, right? If you were to come on and like be on this brand, I'd be like— someone would be like, oh, that's intriguing. I've always been told ball speed, right? So to me, that's just like the marketing fix that I would do. Does this mean anything to you? SF2 Slice Fix technology? Just unique to them, probably.

Just that. I think that might actually be like a driver that they sell, FS2 Slice because I see this club that he's pulling back and I've never seen that in my life.

Okay. But in general, for my marketing crowd, normally here I wouldn't do— if it wasn't Brandon, it was just like me by myself, I'd be like, kill the slice faster, like easier.

Mm-hmm.

In 15 minutes or less, like something that—

Or like for me, if I wanted it to be like golf and business, it would be like, the handshake method on and off the golf course.

That's even harder for me to combine those two, but I will for you. So kill the slice in 15 minutes and catch the PJ in 30 or like, that's bad, but it would be something like that. And close the deal. Yeah.

Kill the slice in 15 minutes, close the deal in 10.

And then I would say something like, Make money golfing like Bill Gates.

Bang.

No need to visit Epstein Island.

Yes, love that.

Disclaimer, I just want people to know.

Yes.

I think he's been— I didn't think about Bill Gates. Like, I'm forever going to—

For me, it's the same thing with Diddy right now, dude.

Diddy too. So like, no need to visit Diddy party. Yeah, no diddy party involved. No diddy party. Do people like that in golf?

Excluding the diddy party.

Yeah, no need to drive like Tiger. Um, all right, enough of the fun. Let's go and advance through here. So see how it works. What do you think about this? Give me your first thoughts. This means nothing to me.

SF2, world's longest slice fixed driver. That's a lot of words. First of all, a lot of copy. As a couple of marketing guys and a golfer— Getting copy advice here. Yeah, I'm gonna— yeah, I'll tell you this and then you give me the golf advice side of it.

Let's do that.

Let's do that. Okay, SF2. Cool, like, little acronym or whatever we have going on.

You think it's cool?

You don't have to lie.

Uh, it's fine. It's very golf adjacent. And then I don't know why there's, like, almost BMW branding on that driver. That's interesting.

Okay, but they might have a partnership.

SF2 could make sense because a lot of drivers are called, like, F Speed or, like, the K Head or whatever. Yeah, like, that makes sense.

So this is version—

world's longest slice Sliced fix driver.

Oh, I hate the copy fix.

I mean, that's terrible.

World's longest. World's longest D. No.

No.

Ducky.

It would just be driver.

Like, I don't know.

Yeah, world's longest. The slice fix is so— there's no reason.

There's no—

do you—

why longest? Why would someone care how long their driver is? Is it like a— is it a dick measuring contest?

I think what it's saying is like you're going to get the longest distance while fixing the slice.

Then I know the copy fix now. Okay, you know what it is? Drives long— who drives like John Daly? Who hits a big drive these days?

Bryson DeChambeau. Mikey Tee times. Let's go Mikey Tee times because that's my boy and he hits the piss out of the ball.

Drive longer than Mikey Tee.

Tee.

Tee on a—

Two Es.

Okay.

Like a golf tee time.

Oh, Mikey Tee.

Tee times. T-I-M-E-S. Just normal.

And to finish your business metaphor there, I probably wouldn't, but like, that alone is enough. People know him for long drives.

See, like, this is better already. I would be more intrigued by this than world's longest driver fixer slicer. Like, we're doing a lot there.

Yeah. And then I might even say, like, add 15 yards.

Add 15 yards, cut the slice.

Yeah.

Add 15 yards.

Cut is a bad one because cut could be a fade.

Kill the slice.

Kill the slice.

There we go. Kill the slice. Is what Brixton's audience seems to focus on. Fix, kill the slice, fix your slice. Yeah, that's basically the same. And gain. Yeah. Okay. I just did that.

Forged titanium, blah, blah, blah.

What's that mean? Why is forged titanium a big deal?

It's just the kind of metal that they use on it.

Like the only premium— like what's even better? Carbon fiber? Like what would people—

Yeah, a lot of people are doing carbon faces right now. Like TaylorMade is big in carbon face.

Carbon face.

Yeah, carbon face driver.

There we go.

There's another fix there. Improvement potentially. Shaft flex, what's that? How bendy it is?

Oh yeah, a lot of shaft in golf. A lot of shaft and balls. Ladies, what does this mean?

Regular stiff?

This sounds sexual. This is— oh yeah, 100% is. So shaft flex is going to be if you— the higher your swing speed, the more— the less— or sorry, the more stiff you need your shaft.

Okay.

And you know about stiff shafts. So You go regular would be for somebody who like usually beginner swing, not swinging it super hard. Stiff would be like me.

What's funny is that these are all actually identity labels and nothing speaks to actually swing speed.

Right. At all. Identity labels.

Yeah, like these to me, like ladies, that's just easy for them to make a decision. And if it's hard to make a decision, I would just dial this down to ladies and gentlemen, like men custom. Yeah, I love that. Now you can get rid of all of them.

And then, so you could tell by senior, there's two things that stick out here. They have an offer for a senior flex, which they don't a lot of the times on these newer drivers. Like they do, but it's not really advertised. They also don't have an extra stiff, an X-stiff, which is usually for like younger dudes swinging harder.

Sick.

Well— It applies in both phases. Basically like golf and life.

If you make your own club, feel free to experiment. Hand side? That's a weird way of saying which way you swing.

Hand side is odd.

Hand side, I'd be like strong side. Now that are the options. What's the Remember the Titans?

Strong side.

Strong side. Left side.

Yeah, that's actually sick.

Yeah.

All right, yeah, like, yeah. Denzel says, like, no, I would just make it more clear on that. And then the joke is the button. I would just be like, Like left, lefty, left or right, right? Isn't that what you say when you go to the pro shop? What do you say?

What's the call? Left-handed, right-handed.

Yeah, lefty or righty is kind of what I hear. Left or right, strong side, left side. Yeah, like then people know. Let's see. Yo, do you golf righty? That's even better because then it's a confirmation. Or whatever. Nah, I don't love that. Just like golf. I don't even know if strong side is right side. It is a weird thing for Denzel to say, but you guys get it.

It is.

Just like hand.

Strong side, left side makes sense because you're like, whatever.

You guys get it. Yeah, use whatever. I have no— no, I'm not a golfer. I'd have to watch a bunch of golf forms.

Or you could put like AKA right.

Okay. What do you feel about this? Are you sad that it's currently out of stock now? Now that we're making this custom for you.

I'm kind of shocked that this would be out of stock because I've never seen one of these in the wild.

Interesting.

So what— This might be a scarcity play or like they don't have it.

Brandon, I love that you've learned all this lingo too. You're right. So like instantly the perception is reality. It has a date, so that makes it a bit more legitimate and says inventory. So I would say instead of currently out of stock, I would just say—

Pre-order. Sold.

Yeah, pre-order, like—

Sold out.

Yeah, I don't like sold out, like sold out of "Um, what is it? SF1. In 3 hours, SF2 launches." Mm. That's even wordy and I don't love that, but that's way better. That's so good though.

Thank you.

Yeah. I do this for my job.

Do you do this, dude?

I do.

Yeah.

Usually just on the side though.

Oh, sure.

It's my side hustle. I'm actually a caddy.

Yeah, that makes sense. This is just some walking around money.

Right.

Some light.

Uh-huh.

Yep.

I'm usually doing the drink cart.

Yeah, I'm just doing the drinking.

Yep.

Yeah, that's— so I'm surprised I haven't seen you. All right, so like any of these bullets matter to you?

PG1 members enjoy free shipping.

I think performance golf, but that is a good call out. Like, that's not clear. If someone just came here, I would put this performance golf. Yes, free shipping. And I would just put, I don't know how to get membership though. This, this bullet I don't like.

I would almost leave that like what you just put and then there would be a button like sign up now.

Right, but then that takes you somewhere else. Like now I'm—

Now you're not buying the driver.

Yeah, like performance, enjoy free shipping. I would make this a check, like a checkable mark and this would be a checkbox and it would make this price point $399 now.

Yes.

Now we're cooking.

Yep.

Okay, 365-day slice-free guarantee. That is the craziest claim I've ever seen in my life. I want to buy one of these drivers now just to slice it in front of everybody.

When someone says a crazy, I immediately asterisk this, then brings it down here. See this? There's always a disclaimer normally. So then I link the asterisk at minimum so that people can see. Now we have to zoom in. And our unconditional refund policy. So like, I don't like that language, 365 or will work with you until it's eradicated, killed.

Yes, killed.

Keep that same wording. When is your slice killed by your perspective?

Never.

You could slice the ball at any point in time.

We'll work with you until you draw a fade.

Draw a fade, a draw? No, no, no.

Until you hole in one.

Yeah.

Wait.

Until you get a hole in one.

That sounds like— yeah, yeah, that's life, right?

Life.

That's lifetime. Some people never get one. Can't relate, having 7, but you know what I mean.

So I wouldn't say happy golfers, I would say just like golfers, slice-free golfers. Slice-free golfers. Good job, man. That's better than anything I was gonna write there.

I don't believe that. You would have come up with something.

Maybe.

But, but yeah, like, and they probably don't— this might be a total like customer account, so it's people trying to fix their slice, and you can do that too. Doesn't need to be a claim.

Slice-free-ish golfers.

Slice-free, at least today, right? Because golfers have jokes. I don't know what the joke would be. It's just like, you know, like, yeah, like, I'm 1-under on the first hole, right? Or whatever it is. Slice-free.

If anything, I would change this to not have that claim, and it would be like 76,744 golfers keeping the ball in play.

Oh, you know what I mean? Keeping the ball in play because that's what you're doing.

You're working on your game because you can still slice it and keep it in play.

All right.

Should we buy this? I want to give Brixon some love. Now I'm going to have a driver, Brixon driver for this brand.

We changed the price though.

I did, but I'm not that good. It will default. So shop, pay.

Sure.

This goes to my marketing budget.

I'm going to slice this driver on purpose.

Yep, Audrey, you have $500, $300 less to spend in ads now.

Now we go.

Thanks a lot.

No problem, that's what I'm here for.

I'm here to spend money. I have zero idea what flex and everything else I chose, so.

Oh yeah, we have no idea.

Okay, but this is the end of the funnel and where I wanted to get. So we always gotta get to the end of what's perceived to be the funnel. They're just, oh, we can continue shopping, never mind. Just goes back here, loops.

Yeah.

But that's it. I just wanted your thoughts on that and that's, potentially, like, you can look through and we can build something for you. Here's how— what I would do for you, okay, is performance golf brand. We would take all these ads. Instead of newest, I want to see longest running. Why? I want to see the ads that have worked for a really long time. Like, they've been running this 672 days in a row.

That's a long time.

That's a long time. It's hard to media buy with one creative for 672 days.

Like this thumbnail.

Mm-hmm. So therefore, like, 'cause we don't know which ones are his best ones. I don't have ad account access, nor would I share it on this. And even if I did, and this creative, I'd be like, save to my swipe file. Then I'd do this and I'd do probably the first 4. And then I'd see what's trendy right now, new.

Ella Langley.

Yeah.

Brandon Wolfe.

Brandon Wolfe. Yeah, like it'd be funny if you actually—

That'd be sick.

Were on here and you're like, dude, actually, yeah, they just added me to the roster. How, how, like, do you recognize these people?

Nope.

Cool. So I don't think they're like big celebrity brand.

No.

That's why maybe you haven't seen it. A lot of times, like, people sell stuff to golfers with celebrities.

Yeah.

Mainly.

This is also geared towards an older audience.

I feel it is. Look, golf equipment is the category. Target market's B2C. Product info. So like this You just find like your version of it and they have some cool features like transcript, AI analysis. They're focusing on confidence if you didn't know or I didn't know. Marketers don't know, like they don't have a golfer next to them asking, so we skip steps and we're like, okay, it's about confidence. So to me, um, what's this, SQ Putter? It's a weird looking thing.

Their own thing, yeah.

Okay, so they got their own clubs and they're—

I didn't even know that.

Yeah, so what I knew they had was like they have products and training too that eventually we would get to. So, you suck at golf polo, that's funny. Those are dope. Yeah, and yeah, just going back here, then I would just go not brand specific, but maybe all time and just look at the best, most relevant things that they have for amateur golfers. But again, that cleared and it's best to go to the comp. So for my marketers here, you would want to go all time newest longest running, visible, and then if you want specific stuff and filters, you can format by just videos, carousel, which you are a big carousel guy, right? Yep. Or not carousel.

Reels.

You do reels.

Reels, yeah.

Okay, so that filter would be elsewhere. I forget where.

It's like showing reels though anyways.

Yeah, showing reels. And in general, you would just keep going down here. And for you marketers, like if I were to make one in 15 minutes with Wapp, which is what I'm about to do, What I'm gonna say is Brandon said he wants to create some sort of product. We don't know what it is yet. Slice analyzer.

Oh yeah, we did talk. We could do that.

Yeah, yeah. So I just named it that ahead of time, and I'm gonna show you guys how fast it is to build. If you're golfers, want to stay, by all means. Cool. Um, but I'll show you guys how fun this can be. So I've been taking screenshots this whole time, giving it some of the ad detailing, and I'm just going to have it build out.

I was going to say, is that my, uh My reel I sent you?

Might be. Throw me anything that would be relevant for your brand. Give me the Brandeis stuff.

We gotta switch Wolfe to E, W-O-L-F-E.

W-O-L-F-E. Yeah, give me the brand in all one prompt. I'm gonna do ads right now on this prompt. I was gonna one-shot this for you, which it did do the cart all the way to one-shot. So like right now, guys, we did this ahead of time. I one-shot prompted this. And there's a waitlist that charges you $997 on the backend if Brandon wants. Now build out the ad strategy knowing that these are some of the best ads.

And then I can give you like—

From the 9 Slice Analyzer.

3 one-liners of like what Brandon is. So like Michael Jordan of 80-yard shots, that's my big thing.

Okay.

The Michael Jordan of 80-yard shots.

All right. The Michael Jordan of 80-yard shots.

Yep.

Does that apply to like a pitching wedge or a certain club or no?

Uh, probably like a 56-degree.

A 56-degree wedge shot.

Wedge.

Yeah, wedge. That should probably be— if you ever got— did what Brixton did, um, that's the club.

Big tagline is "Now we go." Now we go.

Is tag. Um, brand guidelines. You want me to walk you through how I'd quickly get brand voice here?

Yes.

All right, so— Brandon—

Do you wanna just feed it my Instagram?

Yeah, I can just do that.

Like just say, take all the information from the Brandon Wolf.

Yep, it's even easier, watch this.

Sure.

You can do this and, or I can just go to Brandon Wolf Instagram. Is there any other Brandon Wolfs? Is this you?

No, it's me.

Wait, first, second one. You're the second most famous brand in the world.

Dang.

All right, so a lot of times with AI, their visual turns it into code. So you kind of want the URL and like how it's laid out. It will reverse engineer it in its AI brain. But for all intents and purposes, use this all for the brand side. Colorways, mood and tone, and overall, let's call it just brand.

I wanna see what it does with this now. I feel like this is gonna be crazy.

All right, sweet. Now like we got you some ads for stuff that, yeah, all these ads, your ads.

Is this scripting or an actual ad? Scripting.

Okay, so perfect. So these are scripting. You can export 'em and then put 'em into Fullbrief and then build video scripts.

That's sick.

So that's sick, but even better, is just giving them your Instagram. Now it'll connect the images and make ads. And then from there it can launch them. Isn't that insane? Yeah.

Yeah, people don't know. Some of this stuff blows my mind. Like, I get it because I'm around you enough and like I've seen you go through these things, but never something like this.

Yeah, right. Like, WAP is on another level and it's because like, I'm pretty good at this, guys, but I've never been this fast. Like, WAP has made it possible for you to sell anything online that you want instantly? Like, let's just say you want to do something cheaper.

Yeah.

Is there any other product ideas or price points you would want to test?

I do like, like a community aspect. Just when you have like events and a Zoom and it's more community, it's just golfing with the boys type of thing.

Golfing with the boys. Keep talking.

It's like $50 a month golfing with the boys. We do one Zoom call a week, talk about swings, golf, life. And then we have 2 events every month and I go to different locations in the United States.

All right, so what you just did is your product or fulfillment vision. You just didn't know it or call it that. Product and apps to add, we would say for WAP lingo. So apps are third-party apps. Like you can add in, you can add in an event page, you can add in a community forum. You can basically plug and play until it's a map where all your members are at.

Right.

6, I'll cue that in too.

Dude, how much easier is this today right now than it was even 2 years ago? How far AI-wise has this come where this is ridiculous?

So how, just from a WAP standpoint or from just in general, like from ClickFunnels?

From, yeah, just in general.

In general, we are seeing what I would call the 100x marketer trend emerging of just like, could I be 100x more valuable and Productive. Like productive, yes. Productivity with AI is clearly 100x, but it doesn't always mean that the impact or the profitability is 100x.

Is gonna be as high.

So like let's call it 3x faster and more profitable, 100x more efficient.

Yeah.

You can definitely play, you can play this crazy like game of testing.

Yeah.

If you want to. So if you want to go fast, you can, but just if you have tools that make you go fast, bring it back to golf, just because your swing speed isn't the best in the world or the best. Yeah, it doesn't matter if you never take a swing. Yeah, and that's a Wayne Gretzky quote, I think.

Roughly. You miss 100% of the shots that you don't take. Yes, sir. Wayne Gretzky, Michael Scott. That's it.

Yeah, Wayne Gretzky and Michael Scott on season something of The Office.

All right, for— so for example, like, this is gonna take 2-3 minutes. Yeah, like, how long would this have taken you 5 years ago?

Look, it's adding.

Right now? 10, 20.

Oh, multiple days. Like sometimes if I want to do that right, multiple months, 3 months.

Like yourself, right?

With a team.

Yeah, this takes now 10 minutes, 5 minutes.

That's how long we've been doing it. And like to me it's already getting there. So now you have 2 products, Golf with the Boys, $50 a month. This part works. Like this is going right into your bank account, bro. Like that one you're already on the waitlist, but Go back.

That one looks sick.

You have it. You could drop this today on your IG. $50 a month. Wait, go up a little bit.

That's the Gallery Golf Club, I think. I think that took that from my LinkedIn page.

Might have.

That's insane.

Yeah.

That was my home course growing up.

Yeah. Like WAP developers are cracked out. Like they created the best AI infused product I've ever seen. Yet, like, I mean, next year, who knows? We're gonna be in a different situation, but they have certain advantages. Like, people transact here, and while this loads, you can still, it's still building. So like, it's not quite live, but it's almost there. This one is like, I'm already in and it's waitlisted. So if I wanna leave the waitlist and come back in, look at this. We'll wait until, but it, It's building an analyzer. Refresh. I'm so excited. We gave it a lot. It'll keep going in the background, but it's like, holy crap, we're going to have to go.

Dude, what?

Oh yeah. I'm going to post about it and go live. We can livestream about this.

Livestream the livestream of the livestream, dude.

So WAP has millions of users. To back up for anyone, are you still on?

Yep.

Okay, so for those golfers that want to just sell like their grandma's chocolate chip cookie recipe, WAP's a great place to be. WAP is where people go to like do garage sale type stuff online.

Yeah.

It's the new Craigslist.

And the clipping thing, brother, like clipping is insane.

Clipping's insane.

Like you talked about WAP is the best place for clippers. That's like where Clav or Clavicular uses his clippers. Big John uses all of his clippers.

Is your audience know Clav and clippers?

They know Big John at least. I mean, he's the big golf guy, but yeah, Big John runs all of his clipping through WAP. Shop. I've seen that.

He does. Yeah, they got 22 million users now, this many businesses. So like whether you are my mom who just wants to like buy something or whether you're a business who wants to sell something, this is how many much people— you see how fast the earnings are counting up too? Like people are transacting.

Yeah, it's nuts, man.

All the time on here. So like it's imagine a world we're all just selling each other stuff. That's their vision-ish, right? Where the internet does business. That's, I'm a fan. You can discover a bunch of stuff. Console Kings, WAP Power Users. Maybe I should be in there.

Probably.

Yeah, Cam. Cam's the co-founder of WAP.

There we go.

I'm gonna buy merch right now. Watch this.

You gave me that one. That one's sick.

Yeah, I didn't know it was a $300 drop.

It's $300?

Bro, I gifted you a $300 sweatshirt. I didn't even know.

Hey, respect, dude.

I'm getting that one too. So like now, like we've made money potentially, like posted in their forums and now I'm buying something else. Like you can see how fun and like cool this could be, live shopping with everyone involved.

All right. Dude, is, so the one that we just did, the golfing with the boys, is that live now?

Yeah, it probably is. We'll go back and confirm.

852.

Awesome. This is gonna blow people's mind. I've never showed people how like, Everyone has a really hard time understanding WAP.

I think you still need somebody like yourself though. Like you could do it at a base level. Like this is way deeper. Like your brain works way different than everybody else's. You know what I mean? Like in a good way. Autism.

Yeah.

Highly functioning autistic.

Just kidding. Only half kidding.

But—

Look at that. Now it's coming to me. It's going to my boulder house.

Now we go.

Dang, I shouldn't be live streaming credit card deals. Yeah, that was— Keep forgetting, bro. Keep forgetting. Fix that in post. All right, let's go back 'cause I want you to see a finished version of this. Back to home. All right, where, let me reprove. Now you're in the marketplace. People can buy this now.

That's insane.

They're users and you could push it out on Wapp ads. So Wapp has ads on their own platform. So you don't even have to launch Facebook. You can just say—

There's an ascension model too already?

Yeah.

Oh yeah.

Yeah.

Wow.

Right.

Body.

We gotta catch up. We gotta write what we created.

Body.

Because—

We have fulfillment already.

When I put in the right inputs and like AI can kind of work like my brain, it can understand what I'm doing by the pattern rec. So the more I give it in the right direction, it'll get better. If I give it too many things, it'll get confused.

Dude, you only have half a million in there? It's kind of weak.

That's not even ours. My personal WAF is the—

look.

Like I need to make my own stuff.

These are our brands.

We're both at 7 million.

Yeah, like Nick Fisher Ads product. I gotta sell my own thing. We're both at zero.

There we go.

All right. And yeah.

Now we go.

Now we go. So there you go. I'm gonna bring you back here and we'll see what we got.

Let's see another one.

I'm gonna drop these tabs out, drop the sidebar and drop the chat out and we'll just see what the AI built as opposed to read through what it built. So golfing with the boys. Still looks like it's in motion here at $50 a month. Waitlist is here, $997. So these are like nesting, which is great. So you can bring people right to this page in theory. And maybe it's because I'm already in, like, let's share this now.

Okay.

So if I were to take, in fact, I gotta get you in here. You own this. What's your email?

thebrandanwolf@gmail.com.

You heard it here first.

Hey.

All right, so now you own this and you can kick me out.

And don't email me.

Or keep me in.

I'll take half.

Yeah.

Just kidding. Brandon offered me half.

No, you are gonna take— Yeah, I was gonna say.

And I didn't take half.

I did offer you half.

Yeah, half of what though? We just created— this was before you knew my skill level here. This is true. Half of maybe the products we created together. But if you make different ones, you don't gotta do anything.

But this will only do what? We'll do like 10 million first year?

I believe it is if I'm scaling it up, but I got a full-time job, so maybe here in a year. Add social links, we'll put in your— The Brandon Wolf.

Or yeah, the Brandon Wolf.

It probably could do that with the AI, but we didn't ask it. Chats, it has a swing review.

Say.

Let's check it out. What's popping? It's just a placeholder for now. The Wolf Den, this is a space for that.

Say.

These are different spaces, it looks like.

It's a lab, yep.

You can delete 'em if you want. Apps, we got swing data and updates and monthly meetups like you wanted.

WAP.

Want the creator for an event. And we have just who's in it and products. So now like, now we need to look at it from the user side. It's in the WAP marketplace. So let's go check at that.

Yeah, cause I almost like, like that looks cooler than the other thumbnail.

I want the external link on. That side, not my get you into the business one. So let's actually take a look from the public perception here. Now you see how I switched over. You can have affiliates, ads, whatever else you want.

You can also have chocolate matcha, dude.

You can also have chocolate matcha. So now let's try Golfing with the Boys. Yo, I tried Golfing with the Boys yesterday for $50 a month. And it was the best 4 hours of my life. It's got chat feed below it too for people to come in here and they're looking at the 2 products and want to compare. But let's actually just get it from here. I'm gonna take this into incognito. We're gonna do Wolf Swing Lab, WOP. And it probably hasn't indexed to Google yet, so it'd be crazy if it was here. So just go back to WOPS.

WOPS.

Home, explore ways to earn.

No.

Create a business.

No.

We want to back to WAP discovery. WAP marketplace.

Yep.

Or whatever they call it. WAP payments. So anything online?

No.

WAP marketplace. That's a specific, that's like a cute SEO trick. Explore ways to earn. Now I'm getting the— I'm neither wanting this or that. We want— I guess I'll just have to look in the marketplace myself.

Yep.

Let's go back like we are a user. Search across WAP.

Wolf.

I think it was without an E still.

Oh yeah. Wolf Swing Lab.

Yep. Bang.

Bang, bang. All right, share it to And then this, you can make your first sales, like if you don't have ad money, you can just send it to people on WAP.

We have a member, dude.

Do we really? I'mma, it's probably me or you.

But I thought you took it, didn't you take you off the—

I sent it to Tiana, I know Tiana. She's head of growth at WAP, shout out. I'm trying to think of someone who golfs here. Hunter. And then from there, You've just shared it with one button and it just keeps recommending people that might want to know about it. But you shouldn't spam people there. That's not what I would suggest. I would suggest either ads or affiliates eventually for the marketers who are watching me.

Yep.

I'm going to apply for access and you are going to say, hey, blah, blah, blah. I can show you how that works for me, for Geksa, but I'm approved.

Yep.

But for all, like what I'm trying to do is basically go to the marketplace, which I created it. So it seems like I can't. Discover businesses, here we go, discover. I'm looking for golf training and it should know based off of that to rank you, right? But you'd be at the bottom because you haven't sold anything. And here's the ranking system, relevance, yep. And you could maybe do it by newest. We'll just use the keyword golf train Wolf. Golf training Wolf.

Maybe training is getting overran by just golf, golf.

Yeah.

Or I'm not in there yet.

Let's go back.

Chats.

Funnel Asset Starter Pack. All right, sweet. All right, enough with the ideas. Make a very simple landing page all the way to cart funnel. 2 steps. A page with a workable public URL that Brandon can share on his Instagram story. That's the piece that we're missing.

Yep.

And then we'll experience it all the way through. And we're just gonna let this run. We're gonna let this run and do it itself, but it should be very, very short.

Trading is taking over training in this.

Oh, 'cause I went whisper flow and we went too fast.

No, no, no, I think just in like in general on the marketplace. Like I think you did that correct.

Yeah, this should, this'll work. Like I found a workaround, but normally like you would get discovered here. So what I'm trying to say to the marketer side is like if you create a funnel, you don't have to have money for ads, you can just list it on marketplace and it's SEO.

Yep.

Yep, so that's all I was trying to say. We'll go back and just wait for this thing that we'll watch it in real time as the chat runs on the right and your business on the left. And I'm gonna bring this down 'cause no one really cares about what it's doing. They wanna see what it adds. And you just watch it and you sit there and you're like, oh yeah, that's dope. But yeah, like you could go live to your community. Imagine starting a Q&A call just doing that.

Yep.

Posting, people are chatting, it's all nested.

Way easier that way.

Did you accept your invite link? I gotta get you in here.

Yes, sir.

As much as I would like to steal your IP, Dude, uh-huh.

Big IP guy.

Set a price for this post. I'm gonna set a price of $10. No, that's cool, I can sell stuff in your community. I didn't know that.

Hey.

So if I wanted to be like, hey, all like for $100, all, you know, 60-minute, Round of golf with me. Oh, my wife's texting. Audrey, can you tell her we're about to end stream here? She doesn't know I'm on X.

For some reason, didn't come through.

Cool. The Brandon Wolf.

Let's try again. The Brandon Wolf.

Add team owner.

The—

Oh, it's adding things. We'll wait till it's done, then I'll add you. Yeah. I don't wanna touch it. Here we go, public link. Now I'll hit this in new Slack. Hit this link for now and see before you join if that does anything from your perspective. Sick. Built the slice analyzer.

Crazy. Oh, this is why, because I have a—

Oh yeah, gotta get out of that. Yep, gotta get out of that gig.

So I need a new one.

So you have a watt profile, you would have to.

Yeah, but it's linked to the Gator course that I helped make.

Like it's linked to whatever it is, but like Permissions, get whatever, but I'd suggest a new account altogether. Yeah.

Yep.

But yeah, I don't know how— so there's personal and there's business. It's like permission, so we could just remove you.

Okay, let's—

yeah, we should do that. Yeah, like, it's not like I'm adding you. I secretly just brought you into, into Near Reach with a golf friend. Um, no, it, it works like that. But if you want the separation, which I would, just do it on your own and then just make a second profile. That's way easier. Otherwise, Pace is going to own your golf brand.

Yeah, that'd be tough.

He'd give it to you. All right, I'm going to add this, guys, to the product. And it's working. It's doing stuff.

Stuffing things.

Stuffing things, baby. Business Home. Looking through. Now we got apps. Now we got Slice Analyzer. We got two products. We just don't have the LP. Oh, let's— I'm gonna put this right here on you, Brandon. Double screen. Dude, that was fun. I'm excited.

That's dope.

Let me know when you have your profile and I'll add you in. I'm sweating in this.

Same.

Maybe the last time I ever wear this.

I'm sweating hard right now.

It's a little, little small on me. We need to do this year's merch. Yeah, leather couch, sweaty back. But thank you, that was fun.

Are we still streaming?

Yeah, we're streaming. We can stop. I just wanted to get it for my audience. You can stop stream whenever you want. That's the fun of it. Or I can kill it from my side if you want.

I just left StreamYard.

Yep, dope. We still going. Thank you, dude. I know.

No, that was dope.

All right, PGZ Performance Golf 4Play. Like, that's 4Play kind of works for the golf brand.

They have it already.

Yeah, Barstool 4Play. All right, so now we're like, um, it's putting in Tailwind Cloudware work.

Holy Crap.

This is gonna be insane. I know what it's roughly doing and it's going to be great. 6 concept media buyers. It's gonna have branded scripts.

Cool.

Brand guidelines built. Golfing with the Boys, join now. Look at that. Buy this on my card, $50. Now you have a Golfing with the Boys product. Now we go.

Now we go.

Yeah, you can define what that product is in when I add you in here, you'll just yap to it to get what you want. So it— dude, this money stays in your account. And here's the— I'm still on stream here, but I'll show you on my phone actually the delineation and how it works so that way people don't— I already shared my balance and credit card on the stream. Uh, all right, so 7— like, for that, that's the business, Agax Intelligence. And then we have Sub2, obviously. And then like, this is my friend's product that I made with him. He made $62 selling his beat samples. And then you can just straight up deposit it right into a bank account or buy crypto.

That's sick.

Cash on WAP.

Yeah, did you see the, so if you go to that dropdown again, it's in there already.

Oh, sorry. So from here, users, and you see how every business has users. So this one is the default maybe. I don't know.

So I just need to be added as a user still?

That might be you. But yeah, regardless. So click this and I'm gonna, some other time we'll take care of like the disconnect from Set 2, but that'll happen. You're still here. So on your last day, remind me. Otherwise that's, I'm the one who made all these, that'll, I am gonna do a sweep. Screw with everything.

Mm-hmm. All right.

Dude, my laptop is on fire. How hot is the bottom of your laptop right now?

Hot.

I'm hot everywhere.

Same. It all hurts.

And guess what? You're gonna have a hot new business.

Mm.

If you want to. You're like, yo, we just discussed neither of these products are hot at the time. That's the fun of it.

They're still sick.

It's the fun.