Extend your webinar past the first call-to-action. Keep it running until questions stop, even if that takes four or five hours. The marginal cost is just your time, but more attendees will stay engaged and convert.
Guy would come up and be like, jason, we're going to have 6,000 people coming up on this webinar. What should we do? And I would say the number one thing that you should do if you want to maximize the situation, is just stay on the webinar longer. Like, what do you mean? I'm like, well, you're going to drop the CTA about an hour and a half in, and you're going to have 3,000 people on. So just stay until they quit asking you questions. And they're like, how long can that be? Probably four or five hours. This is revolutionary, by the way. So many people still don't get this big secret. The cost is minimal. You've already paid for the lead. Zoom doesn't charge you by the minute, so you don't pay any extra. There's slide decks don't cost you more every time you put a slide in them. Right. And the people that say yes don't immediately ask for a refund if you go longer. In fact, you enroll them even deeper into it if you do this correctly. So the cost is negligible. It's a few hours of your time extra. But the upside is tremendous.
