Nick FisherNew Reach · Co-Founder at New Reach & Agexa

The Real Reason Why The Buyer's Journey is Longer

5 Sept 2025 · 1 min

Open source

0:41

A short conversational clip (Nick Fisher and another speaker) discussing why the buyer's journey has lengthened since 2023. They attribute the longer decision window particularly in high-ticket sales to rising "trust barriers"—buyers are burned by many sellers offering similar products—and to widespread access to AI, which changes how buyers find answers and evaluate offers. The speakers note internal debate and shared experience of this trend.

Chapters

We talked about what are the things that we're noticing from 2023 to now the buyer's journey is now longer. Right. So like now when you talk about the high ticket like when I started noticing that shift that's a part of the problem is people don't understand that the journey has just been stretched out a little further so it's not a 30 day window cause for that because.
I've had a lot of debates internally as to why that is happening. We're experiencing it too.
Yeah. I think again I think that it's more along the lines of the trust barrier. There's so many people selling the same thing they're getting burned and I think that that's what a major part of it I think there's a multitude of things but I think that that has a large part to do with it and then people having access to AI I think is. Is hurting as well.
Yeah because they have answers on the. On their.
Yeah and.
Taking the chat GPT asking an opinion probably prompting the wrong things but exactly.