When TikTok stopped approving new videos in early 2026, users flooded older content. Nick Fisher's 2024 archive became the top search result for Chrome Hearts and Aesop, showing that a deep catalog pays off when the algorithm shifts. He recommends brands make design-focused, streetwear-inspired videos that stand out in a feed starved for fresh content.
basically everyone's views plummeted. But what happened is like my entire back catalog has just been ripping since then. I mean, videos from like '24 and like basically, so they were like, okay, we're not going to approve any new content, but everyone's still consuming and they're all just consuming old content. And so I'm like, that's why I think it's worth to have that catalog. I mean, I saw that I was the number one TikTok result for Chrome Hearts, Aesop, uh, Remova for, for like a year, you know, when, when this was early and it's like, that is, that's a huge impact on who you want to get in, you know? Dang, dude, that's, that's pretty sick. Get into the Chrome Hearts, uh, get into the Chrome Hearts volume. Dude, yeah, you do, you do really well in like, let's call it like streetwear aesthetic creative design. Sick. I feel like that's the cool stuff to model your brand after. It's like, it's inspiration you're not getting on the feed. Dude, you just, you need to do like a book in a design, like content YouTube video. I'll just sit there and buy the whole catalog that you have.
