Nick Fisher and his co-host explain that messaging quality and audience precision matter most for lead generation. They share one concrete tactic: text or call every lead within five minutes of capture, which can boost show-up rates by 30 to 80 percent.
A lot of them are like, if you just had to give me one thing blind without knowing if it's B2C and people aren't showing, what would you— what do you think?
But if I had to give you just one, uh, well, frankly, the main one is your messaging and who you're targeting and how good the messaging. So a lot of it is like in any system, uh, the number one predictor of the quality of the system is not the system itself, it's the inputs into the system, which is why in software they say garbage in, garbage out, right? The other thing that's just an easy one Yeah, is that, um, you want to be able to confirm or text every single lead within 5 minutes. But, um, that because if you get a confirmation, you're like anywhere depending on the offer, let's call it 30 to 150%, or 30— I guess 150 wouldn't work, but 30 to like 80% more likely to get a show if they confirm, right?
