Nick Fisher breaks down a creator's sales funnel that pulls most traffic from YouTube organic. The funnel has three paths: an application for high-ticket sales, a lead magnet feeding a $2K offer, and a newsletter for recurring revenue.
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We want to find the most popular entry point for people to land on her funnel before we actually start to go through it. YouTube organic, because it's such a significant traffic presence for her. She does have Facebook ads that are running too, but YouTube organic typically identifies. What I did here is we went to her channel and you guys can do this. When in doubt, I'm going to go ahead and refresh. You can either go by popular videos, but the one that I chose is one that I know has entry points to the funnel, which is watch these 50 minutes if you want to be a millionaire in 2024. It is a biz op type of lead for a video. And in the description we're going to notice here, we have three prim entry points into the funnel. We have an application funnel which will bypass the 2K, I believe, and go straight to the high ticket over the phones. And then we have a lead magnet which will eventually ascend into that kind of that 2k price point funnel. And then we have the newsletter funnel, which is a low end reoccurring continuity.