Nick Fisher explains why building a personal brand matters as AI becomes more capable. He argues that authenticity and verification will separate real people from AI-generated content in 2025.
I'm focused on YouTube. Organic is that in a world where AI gets a lot scarier. People don't know who is real and who is fake. It really pays to have built your personal brand in an era before AI, where there is the ability to verify that this person had videos that were published before these AI tools were. Were good enough. So always draw this line of saying, no matter what, anything before 2022 or whatever, I'm curious what it ends up being. People are like, no, VO3 was good enough that era. But in general, let's call it 2020 pre Covid. Anything that existed will probably be cemented and solidified and then in person until robotics is good enough. Right now, like, it's important for me to put videos right now that people know are real. Because I bet this discussion between you and me, I bet me and you have enough call recordings where we could have mimicked something similar this time next year. Yeah. And we'll have podcast episodes and we'll have the ability. No one will be able to compete on voracious content. You'll have people like Hormozi who are like, work so hard. And then I'll be like, cool. I can come at that same pace right as you. So you will never. You will never win again by volume.
