A short YouTube conversation (Nick Fisher, Jul 9, 2025) focused on what builds prospective clients' conviction to work with someone: social proof, demonstrated long-term expertise, and integrity. The speakers emphasize congruence — alignment between persona, product/offer, marketing funnels, and the instructor’s real-world experience — as essential to avoid being perceived as inauthentic or fraudulent.
It sounds like social proof and just the person's general expertise is part of that conviction formula for you when you're going about deciding if you want to work with them, is it just those two that you're mainly looking for and where do you encourage what did you encourage that copywriter who lost conviction to do?
But yeah I would say honestly the thing that I that I really value is when the person who's teaching has done it for such an extended period of time because I think the problem that I started to find was that people would do stuff for such a short period and then they would go teach it. I think integrity is a big thing too. Like is it does the product and the Persona align in a way that's congruent with like the methodology essentially.
That was smart. And I always we always talk about funnel congruence but congruence with the actual offer in person too itself and they're not being a fraud or a caricature themselves.
