Nicolas Cole explains that every business decision has an opportunity cost. Helping a local bike shop with no digital presence means losing hours you could spend reaching out to higher-paying digital creators. You must consciously choose where to focus your time based on your financial and strategic goals.
Everything has an opportunity cost. Just because someone connects you to a business owner doesn't mean you have to help that business. Just because there's a business owner down the street from you doesn't mean you have to work with that business. Just because you live in a city and there's a bunch of businesses that could use your help doesn't mean you have to work with that business. At the end of the day, it's ultimately just what do you choose to focus on. You have to remember that every single thing that you choose to focus on, there is a counterpoint. Which one do you want to focus on today? Do you want to focus on figuring out how to help a local bike shop that has no digital presence, no list and no money to spend and help them improve their marketing? Or do you want to spend those 5 hours reaching out to really lucrative digital creators in tangentially related niches that probably do have the money to hire you? You are faced with that choice every single day.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
Your Writing Isn't Working Until This Happens #writingadvice #creativeprocess
