Nicolas Cole says stop inventing topics. Instead, ask what questions your audience has and answer those. He uses ghostwriting as an example: people always ask how to find first clients, which industries pay best, how to handle case studies. Answer the same questions you already faced.
If you are stuck on what to write about, take your topic, take the industry that you're in, take the niche that you want to write about, and don't think, "I have to come up with ideas." Think, "What questions do people have in this industry or in this niche that I can answer?" So I'll give everyone a simple example. One of the subtopics within digital writing that I write about is ghostwriting. Now, I might sit here and go, "Okay, I have to come up with ideas. Like, what ideas would make for good ghostwriting content?" But a more helpful lens is actually, "What questions do people have about ghostwriting?" Immediately, a bunch of ideas come to mind because the The questions are very clear. Cole, how do I find my first ghostwriting client? Cole, what industries are best for ghostwriting? Cole, what do I do if a client asks me for a case study? These are all questions that people have. And so instead of thinking of generating ideas, you want to just start from a place of answering questions. It requires research if you're trying to write about an industry or a niche that you're not familiar with. If you're in an industry or you're in a niche, you know what those questions are. Chances are, you know the questions because you've had those questions.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
Your Writing Isn't Working Until This Happens #writingadvice #creativeprocess
