Nicolas Cole says writers should start each day by answering three questions: what to write about, who reads it, and what action you want them to take. Then slice that idea into as many angles as possible. Most writers quit because they can't generate enough ideas, but breaking down a topic into sub-topics is a skill you build through daily practice.
Chapters
You are doing this exercise every single day, every time you sit down to write. What do I want to write about? Who is this for? So that they can do what? And then from there, you have all sorts of ways of creating subtopics. Like, what happens very often is people will think of a topic or think of an industry, and they'll write about it once, and then they'll think, "I'm done." They write one thing about real estate, and they go, "I don't have anything else to say." Trust me, you have plenty to say. I've been writing about writing on the internet for a decade, and every single day I realize how much more I could write about it. And that's because coming Coming up with ideas, quote unquote, is a skill. When you lack the skill, you write about something once and you think, I have nothing else to say. So there's a skill to build here of recognizing, wait a second, there are actually a million ways for me to slice this topic apart.