You Have To Separate Internal And External Outcomes #shorts

Nicolas Cole says writers confuse internal outcomes, like writing what you love, with external ones like followers and views. Passion alone won't bring readers. The move is finding what you enjoy that also delivers real value to people.
Chapters
A mistake that I notice people make—and writers are the epitome of this—is if you ask them, "Why do you want to write what you want to write?" The first answer most people tell you is, "I want to write about this topic because I'm passionate about it." And there's nothing wrong with that. I would hope that you're writing about something that you're passionate about. The problem is that then 2 seconds later, the same person starts complaining about how they're not unlocking some sort of external outcome. "Why aren't I getting as many followers as that person over there?" or "Why aren't I getting as many views?" or "Why aren't I growing fast enough?" or "Why Why am I able to monetize? Or why isn't anyone joining my newsletter, etc.? You have to remember that all of these things are external outcomes. They are results that happen from inputs. The other thing, and the thing that most people say when they say, I'm just writing something because I enjoy it, I'm just writing something because I'm passionate about it, that is an internal outcome. That is not an external outcome. It's one of those things where you think you understand where you're making the decision from, but your actions say differently. The reason I'm pointing this out is because I find that where a lot of people go wrong, aka where they give up, is on one hand they say, "I want to write about this thing because that's what I love and that's what I'm passionate about," and then on the other hand they expect that the external outcomes just magically happen on their own. And you want to get to a place where you realize that these are two completely different things, and your goal is you want to trend in a direction where there is overlap—you enjoy writing about the thing, but at the same time you understand the value to the reader,
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