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In this talk, the speaker draws a parallel between managing rappers and investing in startups, arguing that both involve helping ambitious, talented individuals craft and share their identities online. As a member of the first generation to grow up on the internet, the speaker highlights personal experience posting videos since 2013 and building online communities. This background led to the creation of Behind Genius Ventures, a venture firm designed around content and community to serve Gen Z, whose lives are deeply intertwined with the internet for work, play, and connection.

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