Early-Stage Hustle: $100 to 100 People. It Worked.

I loved your comment on guerrilla warfare. I guess, are there other examples? Yeah. Yeah.

So we ended up, we wrote down like our top 100 target market clients that we could go after and we ordered a card with their name and sent them a credit card with $100 on it. And we said, whoa, you don't even have to talk to us. Just buy whatever you want. We would see the transaction so we could call them and be like, how was lunch yet? Whatever. We said, hey, look, now you get it, right? Because they would have to sign up. They would see that the transaction would go instantly and it would be into a budget. And for us, we could send them the $100 and if they never spent it, it didn't cost us anything. And I would say if I were to go back to starting a company and saying, what are you going to do? You need to just figure out how to get your audience's attention. And then from there you can start to become a real company. But at the beginning, it's a little bit, uh, you know, fight or flight. You got to do whatever it does take to survive.