Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

celebrating sustainability, diversity, and Aztec pride with GreenFest

2 Apr 2023 · 1 min

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In this first‑person monologue, the speaker recounts their college involvement with Greenfest, an organization dedicated to sustainability, diversity, and Aztec pride. They describe how they helped host a fashion show, plan a music festival, and organize recycling events and beach clean‑ups, emphasizing the strong drive toward sustainable options. The speaker also notes that Gen Z is highly skeptical of inauthentic brand marketing and will not tolerate greenwashing. Citing a recent McKinsey & Co. U.S. Consumer Pulse poll, they highlight that 74% of consumers are changing shopping habits to save money—buying in bulk, reducing purchase volume, and opting for cheaper or private‑label brands.

Chapters

When I was in college, I was involved with this organization called Greenfest, and our values were sustainability, diversity, and Aztec pride. And I feel like I've kind of absorbed those as some of my own personal values. So Greenfest is an organization devoted to celebrating those values. So I ended up hosting a fashion show. We planned a music festival. We would plan recycling events and beach cleanups. And I think that, that what I saw was there was like this incredible incredible drive to sustainable options. I think Gen Z has an incredible nose for BS when it comes to brand marketing authenticity. They don't tolerate greenwashing. Um, according to the most recent U.S. Consumer Pulse poll by McKinsey& Co., 74% of consumers are altering their shopping habits to save money, which includes purchasing groceries in bulk, reducing the number of items they buy, and choosing a less expensive brand or private label.