A founder found Neil of Beacons on TikTok, messaged him on Twitter, and ended up investing. The speaker also emailed Mark Cuban asking what he was reading, not pitching. Cold outreach works when you ask something real instead of asking for something.
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founders that I backed, like for example, Neil from Beacons. I kept seeing like Beacons popping up on my For You page on TikTok, and I reached out. I was like, all right, this guy's gotta have a Twitter. And then I saw, I found him on Twitter, and then I sent him a DM and I was like, hey, I love what you're building at Beacons, you know, let me know if you wanna chat. And that was ultimately how we ended up investing in Beacons through, through a cold outreach that I had sent. So it's like you never know what you're gonna get. Oh, and also there's like this cool— I feel like I had read a lot about how Mark Cuban responds to his emails, but I ended up emailing him and I was just like, hey, here's my story. You know, what books are you reading? That's one of my favorite questions to ask people 'cause I feel like you often see like the person and like you see their persona. But I think sometimes even more interesting than that is like, who are their influences? Like who do they look up to? Who do they wanna emulate? Once you're at that point in your career,