Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

Did Behind Genius Ventures General Partner Paige Doherty have an overall strategy for raising?

15 Feb 2023 · 1 min

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In this segment, Paige Doherty reflects on her early fundraising experience, noting that she had not raised capital before November 2020. She contrasts raising money through syndicates—where the pitch centers on someone else’s idea—with raising a dedicated fund, which requires a clear personal and firm identity. Doherty describes the challenge of defining who she and her firm are when launching Fund 1, and outlines the three primary investor groups that contributed, beginning with those who were attracted to the mission. She references insights shared in Megan Loyce’s Gen Z VC 101 cohort, indicating a structured approach to understanding investor motivations.

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Did I have an overall strategy? I think the thing about raising money in a syndicate versus a fund, I think that I, I hadn't raised money before November of 2020. And when you're raising for syndicates, it's very different than raising a fund one because on syndicates you are pitching someone else's idea and story. And I think one of the challenging things that we ran into in Fund 1 was like, sounds kind of cliché, but like, who are we? Like, who am I? Who am I to be doing this? And so I think that it was really a process of figuring out what resonated. I think I talked about this in Megan Loyce's like Gen Z VC 101 cohort, but there's kind of like 3 different buckets of folks who invested in Fund 1. There was like, number one was like people who believed in our mission.