how can founders make a good design into a great design?

How do you think about delineating like a good design from a great design?

Taste is taste. There are people who have it and there are people who don't, and there are people who really have it.

Yeah.

And there are people who really don't. And I think part of being good at picking certain kinds of companies, and obviously I think like, you know, a certain breed of consumer company.

Yeah.

Is you don't have to have the taste yourself, but you have to know when you see it.

Yeah.

And, you know, I, I, there's a bunch of things that I have deep self-doubt about, but one of them is not that.