Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

How did BBG Ventures change Night Ventures Investor Emily Herrera's perception of the "consumer"?

4 Nov 2022 · 1 min

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Night Ventures investor Emily Herrera says Nisha from BBG Ventures reframed how she thinks about the consumer market. Women make up the majority of both consumers and creators worldwide, so focusing on women isn't niche, it's the whole market. That insight gave Herrera confidence to lead in consumer investing.

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I think like a lot of that goes into like growing up being a consumer and being a woman. It's like you build a level of intuition for products that's honed over you making like thousands of purchasing decisions in your life. Nisha from BBG Ventures kind of was the first person to tell me that like women are the majority consumer and also creator of basically everything in the entire world. So when you're focusing on women consumer, you're basically focusing on consumer in general. And I hadn't really realized that that would put me at such a better position than a lot of the people that were around me when it came to consumer. Like, consumer is really hard to do, but I think like I have the more self-aware aspect to know that. And then also just like, I will try to figure out this niche as much as I possibly can in any way possible. And that's really where creator kind of came in. But so I would say, I would say BBG Ventures was the moment that I realized like I, I could totally do this. Yeah.