A founder explains how they bootstrapped by selling first and collecting payments before building anything. They used Zoho Creator and Zapier to scale to millions in revenue, then invested in a custom platform only after hitting $3-4 million.
an interesting topic to explore is how you handle managing excess capital in your business and how you make decisions about deploying it when the situation that you've come from isn't one where you've necessarily been managing excess cash.
Yeah, definitely. So actually, we couldn't build product on day one. We didn't have money. We were forced to one, sell to customers, get them to pay us, then you know, put up a veneer and act like, yeah, we're building something, but on the backend, do it manually. Our first version of the product into millions of revenue was using a low-code platform, Zoho Creator, which we jangled together with Zapier to create the first product that helped us manage all of this, right? To deliver the outcome. And then over time, we platformed to our own thing, like our own ground-up AI-driven platform. But that took years and probably like after like $3, $4 million in revenue.
Paige of Behind Genius driving an AI electric train in St. Louis (Intramotev Visit)
