Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

how do you pitch to investors with no context?

27 Oct 2023 · 1 min

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0:32

In this brief advice segment, the speaker highlights a common fundraising obstacle: engaging investors who have never heard of the founder or the venture, especially when the desired capital exceeds the founder's existing network. The speaker stresses the importance of quickly establishing credibility by clearly articulating the magnitude of the problem, the scale of the solution, and why the founder is uniquely positioned to execute. To mitigate the difficulty of these first‑time, context‑less conversations, the speaker recommends rehearsing pitches that assume the listener has no prior knowledge, thereby making the eventual real conversation smoother and more persuasive.

Chapters

One of the challenging parts of fundraising is that if you don't have a network or the amount of capital that you wanna raise is like more than your existing network, like you will end up talking to someone who has no context for who you are. Like this is gonna be your first conversation, they've never heard of you, and you have to be like, here's why this problem and solution set is massive and here's why I am the person to solve it. And so I think practicing people not having context for what you're doing as much as possible before you get to that conversation makes it a lot easier.