Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

How does Night Ventures Investor Emily Herrera think about the categorization of being a creator?

5 Nov 2022 · 1 min

Watch on YouTube

0:58

In this interview segment, Emily Herrera (Speaker B) explains how she views the role of a creator through the lens of her investment philosophy. She describes her thesis that investing functions as a form of curation, where the act of allocating capital is akin to shaping an experience for an audience that follows the creator. As a creator gains attention, they face both pressure and opportunity to craft meaningful experiences that align with their personal and professional interests. Herrera also reflects on being an early adopter of Twitter, noting how she felt like a young pioneer among her peers. The conversation highlights the intersection of creator identity, audience attention, and investment strategy.

I'm curious like how you think about the categorization of being a creator in terms of like your career.
Yeah, yeah, yeah. So actually off of that, you're kind of the ideal, you know, person that I'm betting on in the future. Like for sure. Like I had this part of this thesis for my syndicate, which was like investing as a form of curation. And like when you get to a point of attention, you now feel both the pressure and also the opportunity to create an experience for the people that are following you. And investing is just like anything else, right? Like you wanna create a good experience to people who follow you and want for to express your, you know, creative interests and professional interests in a way that aligns with you as a person. So, so yeah, so that is, that is ideal. You are like, you know, key person in this. I'd put you on a bulletin board and be like, this is investing as a form of curation.
Do you know what's funny? I feel like almost when I started, I was like, oh, this is like so new and like no one our age is on Twitter. And I was just like the, like the young person in the room.