Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

How has GenZ Tech & VC Producer & Researcher Rachel Braun used cold outreach in her career?

10 May 2023 · 1 min

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In this brief conversational excerpt, two speakers discuss the pivotal role of cold outreach in building their professional trajectories, particularly in securing guests for a show. Speaker B emphasizes that most of their successes stem from directly messaging potential guests on the appropriate platforms, noting that without such outreach they would be in a very different place career‑wise. The highlight of the discussion is a recurring anecdote about contacting Helena Price‑Hembrecht, the founder of the now‑defunct low‑alcohol aperitif brand Haus, which illustrates how a well‑executed cold outreach led to a valuable connection and content for their show. The tone is informal and enthusiastic, underscoring the practical value of proactive, platform‑specific outreach.

Okay, so I just recorded an episode about cold outreach and I feel like it's been received really well. Have you used cold outreach to get anywhere interesting in your career?
Totally everywhere. Like everything I do is like anytime there was somebody that we wanted to have on the show, it was like between me and sliding into their DMs or, you know, figuring out like which platform like I could actually reach them on. I feel like I would be very, very much in a different place in my career if it wasn't for cold outreach. The coolest story I have is I always tell people this, so I probably sound like a broken record, but the founder of Haus, which unfortunately doesn't exist anymore, but her name was Helena, Helena Price-Hembrecht. And it was like my favorite non— like, I think it's low alcohol aperitifs. Yeah, I have some bottles in the office.
It's amazing. They're so cute.