Influencers on TikTok drive fast fashion through algorithm-powered short videos that convince viewers to buy things they don't need. The speaker admits to being swayed by these tactics and calls for rethinking your own buying habits.
How do you think social media has contributed to the rise of fast fashion? Well, ever since like influencer culture kind of took over, I think that's been like the main perpetrator of it. I mean, I can log on to TikTok right now and be influenced to buy 30 new products that I don't need. So that's definitely— and like, I'm someone who's very easily influenced. And for me to have like these principles that I stand by, but also still be tempted to buy these things, I think it says a lot just about how effective these, like, new marketing tactics are. And so in a lot of ways, it's like, oh man, I don't blame my friend for buying that dress. Like, it's so cute. And oh yeah, I would've fallen for that too. But it's kind of just at that point where you have to reevaluate your own actions.
Paige of Behind Genius driving an AI electric train in St. Louis (Intramotev Visit)
