Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

How Sydecar Director of Revenue Halle Kaplan-Allen on how investing is expanding

8 Oct 2022 · 1 min

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In this interview excerpt, Halle Kaplan-Allen (Director of Revenue at Sydecar) discusses how creators can no longer rely on a single platform for income. By stitching together multiple revenue streams—such as TikTok’s Creator Fund, newsletter subscriptions, and NFT sales—creators can achieve sustainable earnings. She reflects on a July 2021 observation and notes that the trend has expanded both horizontally, with a broader range of creators (athletes, journalists, etc.) entering investing, and vertically, where even creators with modest followings can launch sizable venture funds. She cites Nick Milanovic, a foundational Sidecar customer, who grew a 10,000‑follower newsletter into a $10 million FinTech venture fund, illustrating the vertical expansion.

Chapters

The average creator wouldn't be able to make a killing or even a living off of a single platform, but if they stitched together revenue streams across TikTok's Creator Fund, newsletter subscriptions, and NFT sales, they could make it work. So you wrote this in July of 2021. How have you seen this trend expand since then?
I think there's been this expansion both horizontally, so like, you know, different types, different folks from different industries getting involved, whether it's athletes, journalists, you know, online content creators starting to get involved in investing, but also like expanded vertically where like it's not just these people with millions or hundreds of thousands of followers on Twitter, Instagram, or TikTok that can monetize their following. Like one of our great foundational customers at Sidecar, Nick Milanovic, has just announced his venture fund, the FinTech Fund, and he grew it to this newsletter with 10,000 followers and a $10 million venture fund. Yeah.