Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

How To Respond To Individuals Who Say They Don't Need Media Training? #venturecapital #shorts

21 Jul 2022 · 1 min

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In this short monologue, the speaker explains that reporters have specific objectives when crafting stories, such as testing theories or identifying trends, and that they rarely position the interviewee as the "shining star" of the narrative. Because of this, media training becomes crucial: it equips individuals with the knowledge of tips, tricks, and potential curveballs that reporters may throw. The speaker emphasizes that everyone should undergo media training and warns against letting ego prevent learning how to communicate more effectively with reporters.

Chapters

There is an objective, and there is an objective sometimes in, I'm investigating something, I'm looking for trend analysis, I'm wondering if this theory I have is actually correct with what's coming out of your mouth. So there's some objective in creating stories that they have, and you are helping them fulfill that. It is rare that you are going to be the shining star because they want to write a story about a shining star called you. That's not the angle. So that is the why you do media training, to understand what are the tips and tricks and the gotchas and the curveballs that can happen. Yeah. There's many, many things to look at. The big takeaway I'd say for everybody is you absolutely should do it. Never have an ego that thinks you are immune to possibly learning how to better communicate with a certain type of entity called a reporter.