A founder turned down a lucrative opportunity to stay in San Diego because it conflicted with his values. Once you anchor decisions to what matters, everything else gets easier. A VC shares a three-column framework for values-based goal setting: financial, ego, and capabilities.
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I remember when I was in a position where I was making a decision like that, I ended up turning down a really incredible career opportunity to stay in San Diego. And I resonated with something that you said earlier in the conversation, which is that once you make that decision, everything else is like— it was super hard the first time I made it, and now it's like, oh cool, this doesn't fit my values. Like, this isn't a fit for me. Like, appreciate you, but it's, it's not— doesn't fit within my value framework. And then it feels like Things become much easier to make decisions on after that.
And it allows you to say, this is my utopia. Yeah. And then using those values as the foundation, then, then for goal setting. And I break that down into, in most cases, a financial column, an ego and affiliations column, and capabilities. I have a whole literal framework around this in my newsletter checking in, and I've used this for people's careers.