Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

key tips when making a statement

26 Oct 2023 · 1 min

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Combine concrete data with emotional connection to make persuasive statements. Start by outlining the current workflow and specific customer challenges, then present a quantified solution with clear metrics like cost savings and time reductions. This approach makes your pitch more compelling and shows tangible value.

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If you're trying to make a statement, present it with data or with an emotional connection to it. So for example, instead of saying, hey, we're solving this problem, it's like, okay, here's what that workflow looks like today, and here are all the problems that my customer is struggling with. And then on the other side, it's like, here's how we make that experience a lot simpler with specific data on cost savings, time savings, that is a much more compelling slide than just like, here's the problem that we're solving and here's the solution that we're thinking about.