Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

La Familia VC Judith Dada on providing excellent service as an investor

21 Sept 2022 · 1 min

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In this interview excerpt, Judith Dada advises aspiring venture capitalists to view VC as a service industry focused on serving founders. She draws parallels to excellent service experiences in restaurants, transportation, and healthcare, emphasizing that the same attributes—attention, humility, and dedication—should guide VC practice. Dada stresses the importance of humility, continuous improvement, and a founder‑first mindset, warning that the industry can become self‑absorbed if it forgets its service orientation.

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What advice would you give to other aspiring investors to help set themselves up for career success? I think increasingly with, you know, I don't know, VC becoming a lifestyle and, you know, people kind of really celebrating working in VC, I think at the end of the day, I really truly believe that, you know, this is a service industry. We're serving founders. And so I just really always try and ask myself, if I think about the most amazing services that I encounter, it might be my favorite restaurant or it might be the bus driver or the doctor that I go to. What makes that service excellent? Like what makes a service from one person more excellent than the service from another person? And what are the attributes that makes the service at the restaurant or the service from a doctor so excellent? I think there's so many learnings we can take from that within the role of, you know, of us as VCs. I think we're not doing that enough because it's kind of, you know, the industry getting carried away sometimes, you know, in itself. And so it's just at the end of the day, keeping that humility and just trying to do better service for our founders.