my 3 most important recommendations for businesses

For businesses looking to inject a little bit more idealism into their brands, here's 3 recommendations that I have. The first is to develop company values if you haven't already and determine how they manifest themselves throughout your organization internally. And then the second would be to promote your company values in customer-facing communications as well. And the third is to think of ways to build long-lasting relationships with your users rather than one-off transactions. The second way that SaaS founders can reach the Gen Z market is tell a story. So part of being values-oriented manifests itself in great storytelling. Stories make the world go round.