Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

sharing knowledge behind the scenes

17 Aug 2023 · 1 min

Watch on YouTube

0:46

In this brief dialogue, Speaker A expresses relief at a monetization opportunity that doesn't pressure creators to align with their personal brand, highlighting a low‑stress, behind‑the‑scenes model. Speaker B reinforces that the opportunity is indeed "behind the scenes," emphasizing that creators can earn without public brand exposure.

I think that it's like, it's almost a relief to have a monetization opportunity where they're not like stressed about it relating to their brand.
It's more behind the scenes.
Yeah, yeah, it's a behind the scenes thing.
Yeah, like one of the main things we explain to creators as we're onboarding them and trying to get them to participate in research is we let them know like, hey, this isn't a paid like brand opportunity. You don't need to post anything publicly on social media. This is something you can do, obviously, like from your phone or from your laptop at home behind the scenes. And it's just you sharing the knowledge that you have as a creator, the psychology that you have of constant creation and publishing new content, staying up with trends. And this is information companies want to know.