Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

Siena Oberman's journey to become the founder of Artemis Pictures

21 Sept 2023 · 1 min

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In this interview excerpt, Siena Oberman recounts her unconventional path to launching her own production company, Artemis Pictures. While in college she hadn't imagined starting a company, she later worked for various producers, gaining experience across different gigs. Her deep passion for certain filmmakers and scripts—projects that other producers dismissed—motivated her to go independent. Despite skepticism from peers, she left her job, secured financing, assembled casts, and within nine months produced three films with filmmakers she admired, marking a rapid transition from employee to indie producer.

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Sienna, I would love to hear about your journey and why you chose to go independent as well. Yeah, it's a crazy question. I think when I was in college and looking into jobs, I wasn't even really considering starting a production company. And then just a few years afterwards, after having a job and working for different producers, I ended up doing it. But it was kind of a backwards journey where I had done, you know, different gigs working for producers, and then I was just so passionate across different filmmakers and scripts that I had found that other producers weren't willing to make that I believed in 100%. And I had said, you know, let me go find all of the money and figure out the cast and find a way to make it happen. And they're like, no, it's, it's not going to happen. And then within 9 months of leaving my last job, I had done 3 films with filmmakers that I really liked. And leaving the job