Apple now requires developers to label apps as "spatial computing" instead of AR, VR, XR, or MR. The speaker predicts the term will dominate 2024 discourse, often replacing or merging with "multimodal AI" as the industry's next major buzzword.
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One of the things I thought that was really interesting was the consideration of spatial computing versus multimodal AI. So if you think back to a lot of the trends like generative AI or Web3, there were existing things that were happening in tandem, and then that language arose and kind of took us to a whole nother level of hype cycle. And so I'm really interested to see If, like for example, Apple's submission guidelines for the Vision Pro App Store specifically instruct developers to not describe applications as AR, VR, XR, or MR. Instead, they're requiring the term spatial computing. So I anticipate this term of spatial computing to be used far and wide in 2024, often directly alongside or as a substitute for multimodal AI.